I am an experienced branding professional with over 10 years in strategic brand development and creative direction. I excel at translating business goals into cohesive brand identities, design systems, and engaging campaigns, while collaborating closely with clients and cross-functional teams. I am fluent in managing projects from concept through delivery, ensuring high-quality work under tight deadlines and building lasting partnerships. My track record includes elevating brand visibility, directing numerous brand launches, and driving measurable improvements in market share and client satisfaction. I bring a practical, friendly approach to branding, design leadership, and cross-media campaigns that align with business goals and resonate with audiences.…

Nandita Sampat

I am an experienced branding professional with over 10 years in strategic brand development and creative direction. I excel at translating business goals into cohesive brand identities, design systems, and engaging campaigns, while collaborating closely with clients and cross-functional teams. I am fluent in managing projects from concept through delivery, ensuring high-quality work under tight deadlines and building lasting partnerships. My track record includes elevating brand visibility, directing numerous brand launches, and driving measurable improvements in market share and client satisfaction. I bring a practical, friendly approach to branding, design leadership, and cross-media campaigns that align with business goals and resonate with audiences.…

Available to hire

I am an experienced branding professional with over 10 years in strategic brand development and creative direction. I excel at translating business goals into cohesive brand identities, design systems, and engaging campaigns, while collaborating closely with clients and cross-functional teams. I am fluent in managing projects from concept through delivery, ensuring high-quality work under tight deadlines and building lasting partnerships.

My track record includes elevating brand visibility, directing numerous brand launches, and driving measurable improvements in market share and client satisfaction. I bring a practical, friendly approach to branding, design leadership, and cross-media campaigns that align with business goals and resonate with audiences.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent

Work Experience

Creative Lead at Sauce American Diner, Al Habtoor City/Il Giardino Flower boutique, Jumeirah/MADE Cafe and Eatery, Jumeirah 3 (part of Al Habtoor Group)
March 1, 2022 - Present
Demonstrated deep understanding of clients' marketing challenges, proposed and executed creative solutions to achieve strategic objectives. Collaborated with top management on strategy and new business pitches. Conceived and evaluated creative concepts, copy, and art, guiding teams to meet milestones and account management. Set high creative standards for unique work aligned with client strategies. Led new business creative efforts contributing to client acquisitions. Managed visual appeal, photography style, and creative direction across all three brands. Oversaw website redesign, floral decoration projects, branding, packaging, social media strategy, and menu redesign while working under tight deadlines and maintaining brand consistency.
Creative Brand Manager at Pride of India, North America - Boston Office
February 28, 2022 - July 29, 2025
Led conceptual thinking, ideation, and creative strategy development. Managed client relationships and team leadership. Boosted brand sales by revamping packaging for Amazon Marketplace and Walmart. Worked on nutrient information research and food nutrition for products. Developed new and revamped old brand strategies for multiple brands. Created enhanced brand content for easy market penetration. Motivated and managed team delivering design, branding and copy on a fast track basis during Covid.
Multimedia Designer at The English College, Dubai
January 31, 2020 - July 29, 2025
Designed school brochures, handbooks, stationery, posters, logos, and brand guidelines. Responsible for art direction and photography during school events. Coordinated with faculty and students to manage visuals. Managed social media and YouTube videos creating a unique visual language. Designed school exhibition booth winning best booth award.
Creative Graphic Designer at Be unique group, Dubai
October 31, 2018 - July 29, 2025
Collaborated with cross-functional teams to develop food and beverage brand strategies. Designed brand identities, logos, packaging, and promotional materials. Created marketing collaterals like menus, signage, posters, and social media graphics. Conducted market research and incorporated trends. Managed multiple projects meeting deadlines and exceeding expectations. Worked closely with clients to align design solutions with their vision. Developed branding and menu design for multiple Dubai and UAE restaurant brands.
Senior Visualiser at Star Sports Channel, Mumbai
June 30, 2016 - July 29, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos for Star Sports with focus on tennis and football. Worked on launch campaigns like Pro Kabaddi League, sports calendars, promo plates, and supers.
Visualiser at Quadrum Solutions, Mumbai
December 31, 2014 - July 29, 2025
Developed workbooks and toy packaging using origami and paper mache techniques. Designed game packaging including rule book and photography.
Art Assistant at Elle Decor Magazine, Mumbai
August 31, 2014 - July 29, 2025
Worked on layouts and illustrations for magazine pages. Had illustrations published in multiple issues.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 30, 2011 - July 29, 2025
Worked on brochures, logos and advertisements for clients including Taj Hotel, Radisson Blu, and Yas Marina Circuit.
Creative Lead at Sauce American Diner, Al Habtoor City / Il Giardino Flower Boutique / MADE Cafe and Eatery (Al Habtoor Group)
March 1, 2022 - Present
Led creative efforts across three brands, managing visual appeal, photography style, and creative direction. Collaborated closely with top management on strategizing and new business pitches. Consistently developed unique and strategic creative concepts, including website redesigns and branding for multiple entities. Oversaw multiple floral decoration projects and managed brand consistency across various marketing materials under tight deadlines.
Creative Brand Manager at Pride of India, North America - Boston Office
February 28, 2022 - August 13, 2025
Developed and revamped brand strategies for multiple brands such as Teapresso, Chaimati, and Pride of India. Enhanced brand content for online marketplaces including Amazon and Walmart, boosting sales through packaging revamps. Managed and motivated a creative team working on fast-track design and branding deliverables during the Covid-19 pandemic.
Multimedia Designer at The English College, Dubai
January 31, 2020 - August 13, 2025
Designed school brochures, handbooks, stationery, posters, logos, and brand guidelines. Provided art direction for photography and school events. Managed social media channels and YouTube videos, creating a distinct visual language. Delivered award-winning exhibition booth design under fast-track conditions.
Creative Graphic Designer at Be Unique Group, Dubai
October 31, 2018 - August 13, 2025
Collaborated with cross-functional teams to develop brand identities and creative strategies for food and beverage brands. Designed logos, packaging, promotional materials, and marketing collateral to enhance brand visibility. Conducted market research on design trends and consumer preferences, executing projects across locations including Dubai, Al Ain, and Abu Dhabi.
Senior Visualiser at Star Sports Channel, Mumbai
June 30, 2016 - August 13, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos focusing mainly on tennis and football. Contributed to the launch campaign of Pro Kabaddi League and developed promotional materials such as sports calendars and promo plates.
Visualiser at Quadrum Solutions, Mumbai
December 31, 2014 - August 13, 2025
Developed workbooks for children and designed toy packaging using origami and paper mache techniques. Responsible for devising games, creating units and packaging, designing rule books, and product photography.
Art Assistant at Elle Decor Magazine, Mumbai
August 31, 2014 - August 13, 2025
Worked on layouts and illustrations for magazine features. Produced illustrations published in multiple issues of the magazine.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 30, 2011 - August 13, 2025
Designed brochures, logos, and advertisements for clients including Taj Hotel, Radisson Blu, and Yas Marina Circuit.
Creative Lead at Sauce American Diner, Al Habtoor City / Il Giardino Flower Boutique, Jumeirah / MADE Cafe and Eatery, Jumeirah 3 (Al Habtoor Group)
March 1, 2022 - Present
Leading creative efforts across three brands within a highly diversified conglomerate representing top brands in automobiles, hospitality, and real estate. Responsibilities include strategic marketing solutions, collaborating with top management on business pitches, directing creative concepts and art, maintaining consistency in visual appeal and photography style, and overseeing branding, packaging, and social media strategies. Successfully managed large floral decoration projects and redesign of menus while ensuring brand alignment across multiple properties.
Creative Brand Manager at Pride of India, North America - Boston Office
February 28, 2022 - September 4, 2025
Managed creative strategy development, client relationships, and team leadership for brand building and revamping initiatives. Enhanced market penetration and boosted sales through packaging redesign and enhanced brand content for Amazon Marketplace, Walmart, and stores. Led fast-paced delivery of design, branding, and copy during the Covid-19 period.
Multimedia Designer at The English College, Dubai
January 31, 2020 - September 4, 2025
Designed and produced school brochures, handbooks, posters, logos, and brand guidelines. Directed art for event photography and videos. Successfully developed a visual language for social media, managed YouTube content, and designed an award-winning exhibition booth.
Creative Graphic Designer at Be Unique Group, Dubai
October 31, 2018 - September 4, 2025
Collaborated with cross-functional teams to develop creative strategies for food and beverage brands. Created brand identities, logos, packaging, menus, signage, promotional materials, and social media graphics. Conducted market research and managed multiple design projects while delivering solutions aligned with client visions across Dubai and other emirates.
Senior Visualiser at Star Sports Channel, Mumbai
June 30, 2016 - September 4, 2025
Created brand guidelines, brochures, ads, mailers, and logos focused on tennis and football. Worked on major campaigns including the Pro Kabaddi League launch and sports game calendars.
Visualiser at Quadrum Solutions, Mumbai
December 31, 2014 - September 4, 2025
Designed workbooks and toy packaging using origami and papier-mâché techniques. Responsible for creating game concepts, packaging design, rule books, and product photography.
Art Assistant at Elle Decor Magazine, Mumbai
August 31, 2014 - September 4, 2025
Worked on layout designs for magazine pages and illustrated main stories, with published illustrations in multiple issues.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 30, 2011 - September 4, 2025
Produced brochures, logos, and advertisements for clients including Taj Hotel, Radisson Blu, and Yas Marina Circuit.
Creative Lead at Sauce American Diner / Il Giardino Flower Boutique / MADE Cafe and Eatery (Al Habtoor Group)
March 1, 2022 - Present
Led creative strategy and execution for three brands within Al Habtoor Group, ensuring visual consistency across branding, photography style, packaging, menu design, and social media. Directed photography, website redesigns, and coordinated with top management on new business pitches. Set high creative standards and provided direction to the team to meet project milestones and account reviews.
Creative Brand Manager at Pride of India
February 1, 2022 - September 18, 2025
Conceptual thinking and ideation, creative strategy development, and client relationship management. Built enhanced brand content for marketplaces (Amazon, Walmart) and led nutrition information research for products. Managed a fast-paced team delivering branding, packaging, and copy during Covid, while aligning with industry trends.
Multimedia Designer at The English College, Dubai
January 1, 2020 - September 18, 2025
Produced school brochures, handbooks, stationery, posters, logos and brand guidelines. Directed photography for school events and coordinated with faculty and students. Managed social media video content and contributed to a winning school exhibition booth design.
Creative Graphic Designer at Be Unique Group, Dubai
October 1, 2018 - September 18, 2025
Collaborated with cross-functional teams to develop brand identities, packaging, menus, signage, and social graphics. Conducted market research to identify design trends and delivered multiple brand projects across Dubai, Al Ain, and Abu Dhabi, ensuring adherence to brand guidelines and deadlines.
Senior Visualiser at Star Sports Channel, Mumbai
June 1, 2016 - September 18, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos. Contributed to launch campaigns (e.g., Pro Kabaddi League), sports calendars, promo plates, and supers to support channel branding.
Visualiser at Quadrum Solutions, Mumbai
December 1, 2014 - September 18, 2025
Worked on work books for children and toy packaging, employing origami and paper mache techniques to enhance product presentation.
Art Assistant at Elle Decor Magazine, Mumbai
August 1, 2014 - September 18, 2025
Worked on layouts for magazine pages and illustrations for main stories. Produced illustrations published in multiple issues.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 1, 2011 - September 18, 2025
Worked on brochures, logos and advertisements for clients including Taj Hotel, Radisson Blu and Yas Marina Circuit.
Creative Lead at Sauce American Diner; Il Giardino Flower Boutique; MADE Cafe and Eatery (Al Habtoor Group)
March 1, 2022 - Present
Led creative direction across multiple brands within the Al Habtoor Group, developing concepts, copy, and art while guiding the team to meet project milestones. Maintained visual consistency with brand philosophy and supported new business pitches with strategic presentations.
Creative Brand Manager at Pride of India, North America – Boston Office
February 1, 2022 - September 18, 2025
Conceptual thinking, ideation, and creative strategy development. Managed client relationships, tracked industry trends, and led a team to deliver branding and copy on fast timelines. Worked on marketplace content for Amazon and Walmart, and contributed to store development.
Multimedia Designer at The English College, Dubai
January 1, 2020 - September 18, 2025
Created school brochures, handbooks, stationery, posters, logos, and brand guidelines. Directed event photography and coordinated with faculty; managed social media and YouTube visuals; designed and executed an award-winning exhibition booth.
Creative Graphic Designer at Be Unique Group, Dubai
October 1, 2018 - September 18, 2025
Developed brand identities, logos, packaging, and promotional materials; conducted market research to identify design trends; managed multiple design projects to meet deadlines and client expectations; collaborated with clients to ensure alignment with brand values.
Senior Visualiser at Star Sports Channel, Mumbai
June 1, 2016 - September 18, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos for Star Sports; contributed to Pro Kabaddi League launch campaigns and sport calendars; produced promo plates and supers.
Visualiser at Quadrum Solutions, Mumbai
December 1, 2014 - September 18, 2025
Worked on workbook and toy packaging projects, using origami and paper mache techniques; contributed to product packaging design.
Art Assistant at Elle Decor Magazine, Mumbai
August 1, 2014 - September 18, 2025
Worked on magazine layouts and illustrations for main stories; art-directed photography for events; ensured visual language aligned with editorial direction.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 1, 2011 - September 18, 2025
Developed brochures, logos, and advertisements for clients including Taj Hotel, Radisson Blu, Yas Marina Circuit; contributed to branding and advertising campaigns.
Creative Lead at Sauce American Diner; Il Giardino Flower Boutique; MADE Cafe and Eatery (Al Habtoor Group)
March 1, 2022 - Present
Directs the visual brand strategy across three brands within Al Habtoor Group, aligning creative concepts with client objectives. Guides the team on concept development, art direction, and copy, ensuring milestones are met during account reviews. Leads new business pitches and presents high-standard creative work to stakeholders. Ensures consistent visual identity across photography, packaging, menus, and digital/print collateral. Plays a key role in photography direction and website redesigns, delivering multi-brand campaigns and floral design concepts.
Creative Brand Manager at Pride of India (North America - Boston Office)
February 1, 2022 - September 18, 2025
Conceptual thinking and ideation; Creative strategy development; Client relationship management; Strong understanding of industry trends and consumer behavior. Led Amazon Marketplace, Walmart and store development; boosted sales by revamping packaging and driving eye-catching designs. Worked on building a new brand and revamping old brand strategies for brands like Teapresso, Chaimati and Pride of India; created enhanced brand content for marketplaces; motivated and managed the team to deliver design, branding and copy on a fast-track basis during Covid.
Multimedia Designer at The English College, Dubai
January 1, 2020 - September 18, 2025
Created school brochures, handbooks, stationery, posters, logos and brand guidelines. Responsible for art direction for shooting and photography of school events. Coordinated with faculty and students; managed social media and YouTube videos; developed a visual language and unique look for social channels; designed exhibition booth that won the best booth award.
Creative Graphic Designer at Be Unique Group, Dubai
October 1, 2018 - September 18, 2025
Collaborated with cross-functional teams to understand brand objectives and develop creative strategies for food and beverage brands. Designed brand identities, logos, packaging, and promotional materials, adhering to brand guidelines. Created visually engaging marketing collateral including menus, signage, posters, and social graphics. Conducted market research on design trends and consumer preferences, managing multiple projects and delivering solutions that exceeded expectations.
Senior Visualiser at Star Sports Channel, Mumbai
June 1, 2016 - September 18, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos for Star Sports channel; handled tennis and football projects. Achievements include work on the Pro Kabaddi League launch campaign, sports calendar, promo plates and supers.
Visualiser at Quadrum Solutions, Mumbai
December 1, 2014 - September 18, 2025
Worked on workbooks for children and toy packaging, including origami and paper mache. Achievements include packaging of games.
Art Assistant at Elle Decor Magazine, Mumbai
August 1, 2014 - September 18, 2025
Layout design for magazine pages and illustrations for main stories; publications featured; contributed to visual content.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 1, 2011 - September 18, 2025
Worked on brochures, logos and advertisements for clients including Taj Hotel, Radisson Blu, Yas Marina Circuit.
Creative Lead at Sauce American Diner / Il Giardino / MADE Cafe and Eatery (Al Habtoor Group)
March 1, 2022 - Present
Overseeing creative direction across multiple brands within the Al Habtoor Group, proposing and executing marketing concepts, leading the team to meet project milestones, and delivering photography standards, branding, packaging, and social media strategy. Notable achievements include highly appreciated photography/art direction for all three brands, website redesigns, and multiple high-profile floral decoration projects for Christmas and New Year.
Creative Brand Manager at Pride of India
February 1, 2022 - September 18, 2025
Conceptual thinking and ideation, creative strategy development, and client relationship management. Led market-oriented brand work for Amazon, Walmart, and store development, improving packaging to boost sales. Steered brand research and nutrition information for product lines.
Multimedia Designer at The English College, Dubai
January 31, 2020 - September 18, 2025
Created school brochures, handbooks, stationery, posters, logos, and brand guidelines; directed photography at school events and collaborated with faculty and students to ensure cohesive visuals. Managed social media content and YouTube videos.
Creative Graphic Designer at Be Unique Group, Dubai
October 31, 2018 - September 18, 2025
Collaborated with cross-functional teams to develop brand objectives and implement brand identities, packaging, and promotional materials. Led design projects across menus, signage, posters, and social media graphics, with strong adherence to brand guidelines.
Senior Visualiser at Star Sports Channel, Mumbai
June 1, 2016 - September 18, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos for Star Sports; contributed to launch campaigns (e.g., Pro Kabaddi League) and sports calendars, including promo plates and broadcast design elements.
Visualiser at Quadrum Solutions, Mumbai
December 1, 2014 - September 18, 2025
Worked on workbooks for children and toy packaging, incorporating origami and paper mache in packaging concepts. Provided design solutions for educational games.
Art Assistant at Elle Decor Magazine, Mumbai
August 1, 2014 - September 18, 2025
Contributed to magazine layouts and illustrations for main stories; illustrations published in multiple issues.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 1, 2011 - September 18, 2025
Worked on brochures, logos, and advertisements for clients including Taj Hotel, Radisson Blu, and Yas Marina Circuit.
Creative Lead at Sauce American Diner / Il Giardino / MADE Cafe & Eatery (Al Habtoor Group)
March 1, 2022 - Present
Led creative direction across three brands under Al Habtoor Group, translating marketing challenges into innovative concepts; partnered with top management on new business pitches; conceived and evaluated concepts, copy, and art; guided teams to meet milestones and client reviews; set high creative standards and produced work recognized for originality and strategic alignment. Achievements included photography and art direction for all three brands, website redesigns, three mega floral decoration projects for Christmas/New Year, and branding, packaging, and social media strategy development for Sauce and MADE Cafe.
Creative Brand Manager at Pride of India
February 1, 2022 - September 19, 2025
Conceptual thinking and ideation; creative strategy development; client relationship management; strong understanding of industry trends and consumer behavior; team leadership; marketplace content development for Amazon/Walmart; packaging improvements to boost sales; nutrition information research; developing and revamping brands including Teapresso, Chaimati, and Pride of India; enabling market penetration through enhanced brand content.
Multimedia Designer at The English College, Dubai
January 1, 2020 - September 19, 2025
Created school brochures, handbooks, stationery, posters, logos and brand guidelines; art direction for photography at school events; coordinated with faculty and students; managed social media and YouTube videos; designed exhibition booth that won Best Booth award.
Creative Graphic Designer at Be Unique Group, Dubai
October 1, 2018 - September 19, 2025
Collaborated with cross-functional teams to develop brand identities, logos, packaging, and promotional materials for food & beverage brands; designed menus, signage, posters, and social media graphics; conducted market research on design trends; managed multiple projects and ensured deliverables exceeded client expectations.
Senior Visualiser at Star Sports Channel, Mumbai
June 1, 2016 - September 19, 2025
Created brand guidelines, brochures, advertisements, mailers, and logos for Star Sports; contributed to calendar for tennis and football; worked on the Pro Kabaddi League launch campaign and sport promotion plates and supers.
Visualiser at Quadrum Solutions, Mumbai
December 1, 2014 - September 19, 2025
Developed workbooks for children and toy packaging using origami and paper mache techniques; packaging design and visual development.
Art Assistant at Elle Decor Magazine, Mumbai
August 1, 2014 - September 19, 2025
Designed magazine layouts and illustrations for main stories; published in issues.
Graphic Designer (Intern) at Fineline Advertising, Dubai
June 1, 2011 - September 19, 2025
Worked on brochures, logos, and advertisements for clients including Taj Hotel, Radisson Blu, and Yas Marina Circuit.
Creative Lead at Sauce American Diner, Al Habtoor Group
February 1, 2022 - Present
Led creative strategy for a multi-brand portfolio (Sauce Diner, Made Café, Il Giardino). Initiated branding, menu redesigns, seasonal décor, and social media campaigns. Boosted workflow efficiency by 30% and increased brand awareness by 15%.
Creative Brand Manager at Pride of India
February 1, 2022 - September 30, 2025
Revamped FMCG packaging and branding, launching 3 new brands. Initiated 25+ campaigns, raising market share by 15% and reducing costs by 40%.
Multimedia Designer at The English College
January 1, 2020 - September 30, 2025
Designed school branding, brochures, and exhibitions; improved visibility by 40%. Delivered $50K sponsorship growth through event branding.
Creative Graphic Designer at Be Unique Group
October 1, 2018 - September 30, 2025
Developed brand identities and packaging for multiple F&B outlets. Strengthened brand recognition through design strategy and market research.
Senior Visualiser at Star Sports
June 1, 2016 - September 30, 2025
Designed campaign creatives for Pro Kabaddi and football promotions.
Creative Lead at Sauce American Diner (Al Habtoor Group)
February 1, 2022 - Present
Led creative strategy for multi-brand portfolio (Sauce Diner, Made Café, Il Giardino). Initiated branding, menu redesigns, seasonal décor, and social media campaigns. Boosted workflow efficiency by 30% and increased brand awareness by 15%.
Creative Brand Manager at Pride of India
February 1, 2022 - September 30, 2025
Revamped FMCG packaging and branding, launching 3 new brands. Initiated 25+ campaigns, raising market share by 15% and reducing costs by 40%.
Multimedia Designer at The English College
January 1, 2020 - September 30, 2025
Designed school branding, brochures, and exhibitions; improved visibility by 40%. Delivered $50K sponsorship growth through event branding.
Creative Graphic Designer at Be Unique Group
October 1, 2018 - September 30, 2025
Developed brand identities and packaging for multiple F&B outlets. Strengthened brand recognition through design strategy and market research.
Senior Visualiser at Star Sports
June 1, 2016 - September 30, 2025
Designed campaign creatives for Pro Kabaddi and football promotions.
Creative Lead at Sauce American Diner (Al Habtoor Group), Dubai
February 1, 2022 - Present
Led creative strategy for multi-brand portfolio (Sauce Diner, Made Café, Il Giardino). Initiated branding, menu redesigns, seasonal décor, and social media campaigns. Boosted workflow efficiency by 30% and increased brand awareness by 15%.
Creative Brand Manager at Pride of India, Remote (Boston HQ)
February 1, 2022 - September 30, 2025
Revamped FMCG packaging and branding, launching 3 new brands. Initiated 25+ campaigns, raising market share by 15% and reducing costs by 40%.
Multimedia Designer at The English College, Dubai
January 1, 2020 - September 30, 2025
Designed school branding, brochures, and exhibitions; improved visibility by 40%. Delivered $50K sponsorship growth through event branding.
Creative Graphic Designer at Be Unique Group, Dubai
October 1, 2018 - September 30, 2025
Developed brand identities and packaging for multiple F&B outlets. Strengthened brand recognition through design strategy and market research.
Senior Visualiser at Star Sports, Mumbai
June 1, 2016 - September 30, 2025
Designed campaign creatives for Pro Kabaddi and football promotions.
Creative Lead at Sauce American Diner
February 1, 2022 - Present
Led creative direction and brand strategy for Sauce Diner, Made Cafe, and Il Giardino Boutique as part of the Al Habtoor Group. Developed concepts and art direction, supported new business pitches, and ensured high standards in brand strategy, social media, and client presentations while managing tight deadlines.
Creative Brand Manager at Pride of India
February 1, 2022 - September 30, 2025
Conceptualized and executed creative strategies and brand development for North America–based Pride of India. Directed 20+ campaigns in one year, enhanced brand recognition, and strengthened client relations in a remote, Boston-based setup.
Multimedia Designer at The English College
January 1, 2020 - September 30, 2025
Directed art for 20 school events, created brochures, handbooks, posters, logos, and brand guidelines. Enhanced visual presence and engagement; improved design team efficiency and delivery rate.
Creative Graphic Designer at Be Unique Group
October 1, 2018 - September 30, 2025
Collaborated with cross-functional teams to translate brand objectives into creative strategies. Designed branding, packaging, menus, signage, and social media graphics; contributed to overall brand visibility.
Senior Visualiser at Star Sports Channel
June 1, 2016 - September 30, 2025
Created brand guidelines, brochures, advertisements, and logos for Star Sports. Produced pro-kabaddi and other sports campaign visuals; elevated promo materials and brand consistency.
Visualiser at Quadrum Solutions
December 1, 2014 - September 30, 2025
Developed educational workbooks and toy packaging using origami and paper mache; contributed to product packaging and instructional visuals.
Art Assistant at Elle Decor Magazine
August 1, 2014 - September 30, 2025
Designed layouts for magazine pages, created illustrations for main stories, and contributed to increased audience engagement; supported production of 50+ editions over 14 months.
Graphic Designer at Finish Line Advertising
June 1, 2011 - September 30, 2025
Designed brochures, logos, and advertisements for clients including Taj Hotels, Radisson Blu, and Yas Marina Circuit.
Creative Lead at Sauce American Diner (Al Habtoor Group)
February 1, 2022 - Present
Led creative strategy for multi-brand portfolio (Sauce Diner, Made Café, Il Giardino). Initiated branding, menu redesigns, seasonal décor, and social media campaigns. Boosted workflow efficiency by 30% and increased brand awareness by 15%.
Creative Brand Manager at Pride of India
February 1, 2022 - October 3, 2025
Revamped FMCG packaging and branding, launching 3 new brands. Initiated 25+ campaigns, raising market share by 15% and reducing costs by 40%.
Multimedia Designer at The English College
January 31, 2020 - October 3, 2025
Designed school branding, brochures, and exhibitions; improved visibility by 40%. Delivered $50K sponsorship growth through event branding.
Creative Graphic Designer at Be Unique Group
October 31, 2018 - October 3, 2025
Developed brand identities and packaging for multiple F&B outlets. Strengthened brand recognition through design strategy and market research.
Senior Visualiser at Star Sports
June 30, 2016 - October 3, 2025
Designed campaign creatives for Pro Kabaddi and football promotions.
Creative Lead at Sauce American Diner, Al Habtoor Group
February 1, 2022 - Present
Led creative strategy for multi-brand portfolio (Sauce Diner, Made Café, Il Giardino). Initiated branding, menu redesigns, seasonal décor, and social media campaigns. Boosted workflow efficiency by 30% and increased brand awareness by 15%.
Creative Brand Manager at Pride of India
February 1, 2022 - October 3, 2025
Revamped FMCG packaging and branding, launching 3 new brands. Initiated 25+ campaigns, raising market share by 15% and reducing costs by 40%.
Multimedia Designer at The English College
January 1, 2020 - October 3, 2025
Designed school branding, brochures, and exhibitions; improved visibility by 40%. Delivered $50K sponsorship growth through event branding.
Creative Graphic Designer at Be Unique Group
October 1, 2018 - October 3, 2025
Developed brand identities and packaging for multiple F&B outlets. Strengthened brand recognition through design strategy and market research.
Senior Visualiser at Star Sports
June 1, 2016 - October 3, 2025
Designed campaign creatives for Pro Kabaddi and football promotions.
Creative Brand Manager at Pride of India
February 1, 2021 - February 28, 2022
Revamped FMCG packaging and branding, launching 3 new brands. Initiated 25+ campaigns, raising market share by 15% and reducing costs by 40%.
Multimedia Designer at The English College
November 1, 2018 - January 31, 2020
Designed school branding, brochures, and exhibitions; improved visibility by 40%. Delivered $50K sponsorship growth through event branding.
Creative Graphic Designer at Be Unique Group
November 1, 2017 - October 31, 2018
Developed brand identities and packaging for multiple F&B outlets. Strengthened brand recognition through design strategy and market research.
Senior Visualiser at Star Sports
January 1, 2015 - June 30, 2016
Designed campaign creatives for Pro Kabaddi and football promotions.
Creative Lead at Al Habtoor Group / Sauce American Diner
February 1, 2022 - Present
Led creative direction and brand strategy for a large portfolio including Sauce Diner, Made Cafe, and Il Giardino Boutique. Conceptualized and evaluated creative concepts, copy, and art direction for projects; set high creative standards across brand strategy, social media, and client presentations. Managed tight deadlines and multiple floral design and branding projects, ensuring brand consistency and professional output.
Graphic Designer at Be Unique Group
November 1, 2017 - October 1, 2018
Collaborated with cross-functional teams to develop brand identities, packaging, promotional materials, and market-ready collateral. Conducted market research to identify design trends and consumer preferences, and managed multiple design projects to meet deadlines and client expectations.
Senior Visualiser at Star Sports Channel
January 1, 2015 - June 1, 2016
Created brand guidelines, brochures, advertisements, and promotional materials for Star Sports. Enhanced the visual appeal of promo plates and campaigns, contributing to stronger product visibility.
Art Assistant at Elle Decor Magazine
June 1, 2013 - August 1, 2014
Designed layouts for magazine pages and illustrations; published work appeared in multiple issues. Assisted in the production of 50+ editions over 14 months, boosting digital engagement and audience reach.
Graphic Designer at Fineline Advertising
May 1, 2011 - June 1, 2011
Designed brochures, logos, and advertisements for notable clients including Taj Hotel and Yas Marina Circuit. Collaborated on restaurant branding projects and packaging design.

Education

Bachelor of Mass Media at St. XEVIERS COLLEGE
April 15, 2007 - April 10, 2010
Diploma at L S Raheja School of Arts, Mumbai
January 1, 2010 - December 31, 2013
Bachelor's at St. Xavier's College, Mumbai
January 1, 2007 - December 31, 2010
High School Diploma at The Indian High School, Dubai
January 1, 2004 - December 31, 2006
Visual Communication and Design Diploma at L S Raheja School of Arts, Mumbai
January 1, 2010 - January 1, 2013
Bachelor's in Mass Media at St. Xavier's College, Mumbai
January 1, 2007 - January 1, 2010
Commerce Stream at The Indian High School, Dubai
January 1, 2004 - January 1, 2006
Diploma at L S Raheja School of Arts, Mumbai
January 1, 2010 - January 1, 2013
Bachelor's in Mass Media at St. Xavier’s College, Mumbai
January 1, 2007 - January 1, 2010
Commerce Stream at The Indian High School, Dubai
January 1, 2004 - January 1, 2006
Diploma in Visual Communication and Design at L S Raheja School of Arts, Mumbai
January 1, 2010 - December 31, 2013
Bachelor's in Mass Media at St. Xavier's College, Mumbai
January 1, 2007 - December 31, 2010
Diploma in Visual Communication and Design at L S Raheja School of Arts, Mumbai
January 1, 2010 - January 1, 2013
Bachelor's in Mass Media at St. Xavier's College, Mumbai
January 1, 2007 - January 1, 2010
High School - Commerce at The Indian High School, Dubai
January 1, 2004 - January 1, 2006
Visual Communication and Design Diploma at L S Raheja School of Arts, Mumbai
January 1, 2010 - December 31, 2013
Bachelor of Mass Media (Advertising) at St. Xavier's College, Mumbai
January 1, 2007 - December 31, 2010
High School Diploma (Commerce) at The Indian High School, Dubai
January 1, 2004 - December 31, 2006
Diploma in Visual Communication and Design at LS Raheja School of Arts, Mumbai
January 1, 2010 - December 31, 2013
Bachelor's in Mass Media at St. Xavier's College, Mumbai
January 1, 2007 - December 31, 2010
Commerce Stream at The Indian High School, Dubai
January 1, 2004 - December 31, 2006
Visual Communication and Design Diploma at L S Raheja School of Arts, Mumbai
January 1, 2010 - January 1, 2013
Bachelor's in Mass Media at St. Xavier's College, Mumbai
January 1, 2007 - January 1, 2010
Commerce Stream at The Indian High School, Dubai
January 1, 2004 - January 1, 2006
Diploma in Visual Communication & Design at L S Raheja School of Arts, Mumbai
January 11, 2030 - September 30, 2025
Bachelor’s in Mass Media (Advertising) at St. Xavier’s College, Mumbai
January 11, 2030 - September 30, 2025
Diploma at L S Raheja School of Arts, Mumbai
January 11, 2030 - September 30, 2025
Bachelor’s in Mass Media (Advertising) at St. Xavier’s College, Mumbai
January 11, 2030 - September 30, 2025
Diploma, Visual Communication & Design at L S Raheja School of Arts, Mumbai
January 11, 2030 - September 30, 2025
Bachelor’s in Mass Media (Advertising) at St. Xavier’s College, Mumbai
January 11, 2030 - September 30, 2025
Diploma in Visual Communication and Design at L. S. Raheja School of Arts
January 1, 2010 - January 1, 2013
Bachelor's in Mass Media at St. Xavier's College
January 1, 2007 - January 1, 2010
Commerce Stream (High School) at The Indian High School
January 1, 2004 - January 1, 2006
Diploma, Visual Communication & Design at L S Raheja School of Arts, Mumbai
January 11, 2030 - October 3, 2025
Bachelor’s in Mass Media (Advertising) at St. Xavier’s College, Mumbai
January 11, 2030 - October 3, 2025
Diploma in Visual Communication & Design at L S Raheja School of Arts, Mumbai
January 11, 2030 - October 3, 2025
Bachelor’s in Mass Media (Advertising) at St. Xavier’s College, Mumbai
January 11, 2030 - October 3, 2025
Diploma, Visual Communication & Design at L S Raheja School of Arts, Mumbai
January 11, 2030 - December 8, 2025
Bachelor’s in Mass Media (Advertising) at St. Xavier’s College, Mumbai
January 11, 2030 - December 8, 2025
Diploma in Visual Communication and Design at LS Raheja School of Arts
January 1, 2010 - January 1, 2013
Bachelor's in Mass Media at St. Xavier's College
January 1, 2007 - January 1, 2010
High School at The Indian High School
January 1, 2004 - January 1, 2006

Qualifications

Create a Brand Strategy
January 1, 2020 - December 31, 2020
Google UX Design Professional Certificate Program
January 11, 2030 - July 29, 2025
Web Design Workflow
January 11, 2030 - July 29, 2025
Creative Project Management
January 11, 2030 - July 29, 2025
Create a Brand Strategy (LinkedIn Course)
January 11, 2030 - August 13, 2025
Google UX Design Professional Certificate
January 11, 2030 - August 13, 2025
Web Design Workflow (Google Course)
January 11, 2030 - August 13, 2025
Creative Project Management (Google Course)
January 11, 2030 - August 13, 2025
Create a Brand Strategy (LinkedIn Course)
January 11, 2030 - September 4, 2025
Google UX Design Professional Certificate Program
January 11, 2030 - September 4, 2025
Web Design Workflow (Google Course)
January 11, 2030 - September 4, 2025
Creative Project Management (Google Course)
January 11, 2030 - September 4, 2025
Award Finalist in 2020 for Packaging in Freepublikan Awards
January 11, 2030 - September 18, 2025
Award Finalist in 2020 for Labello Limited Edition Packaging
January 11, 2030 - September 18, 2025
Award Name #1 - First in Illustration for best advertising campaign
January 11, 2030 - September 18, 2025
Award Name #2 - First in Sketching for Study Tour
January 11, 2030 - September 18, 2025
Award Name #3 - Highest Marks in Marketing during a year
January 11, 2030 - September 18, 2025
Award Finalist in 2020 for Packaging in Freepublikan Awards
January 1, 2020 - September 18, 2025
Award Finalist in 2020 for Labello Limited Edition Packaging
January 1, 2020 - September 18, 2025
First in Illustration for Best Advertising Campaign
January 11, 2030 - September 18, 2025
Google UX Design Professional Certificate
January 11, 2030 - September 18, 2025
Web Design Workflow
January 11, 2030 - September 18, 2025
Creative Project Management
January 11, 2030 - September 18, 2025
Create a Brand Strategy (LinkedIn Learning)
January 11, 2030 - September 18, 2025
Google UX Design Professional Certificate
January 11, 2030 - September 18, 2025
Web Design Workflow
January 11, 2030 - September 18, 2025
Creative Project Management
January 11, 2030 - September 18, 2025
Create a Brand Strategy
January 11, 2030 - September 19, 2025
Google UX Design Professional Certificate
January 11, 2030 - September 19, 2025
Web Design Workflow
January 11, 2030 - September 19, 2025
Creative Project Management
January 11, 2030 - September 19, 2025
Google UX Design
January 11, 2030 - September 30, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - September 30, 2025
Project Management (LinkedIn)
January 11, 2030 - September 30, 2025
Web Design (APTECH)
January 11, 2030 - September 30, 2025
Google UX Design
January 11, 2030 - September 30, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - September 30, 2025
Project Management (LinkedIn)
January 11, 2030 - September 30, 2025
Web Design (APTECH)
January 11, 2030 - September 30, 2025
Google UX Design
January 11, 2030 - September 30, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - September 30, 2025
Project Management (LinkedIn)
January 11, 2030 - September 30, 2025
Web Design (APTECH)
January 11, 2030 - September 30, 2025
Google UX Design
January 11, 2030 - September 30, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - September 30, 2025
Project Management (LinkedIn)
January 11, 2030 - September 30, 2025
Web Design (APTECH)
January 11, 2030 - September 30, 2025
Web Designing
January 11, 2030 - September 30, 2025
Brand Strategy - LinkedIn
January 11, 2030 - September 30, 2025
Branding
January 11, 2030 - September 30, 2025
Brand Identity
January 11, 2030 - September 30, 2025
Google UX Design
January 11, 2030 - October 3, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - October 3, 2025
Project Management (LinkedIn)
January 11, 2030 - October 3, 2025
Web Design (APTECH)
January 11, 2030 - October 3, 2025
Google UX Design
January 11, 2030 - October 3, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - October 3, 2025
Project Management (LinkedIn)
January 11, 2030 - October 3, 2025
Web Design (APTECH)
January 11, 2030 - October 3, 2025
Google UX Design
January 11, 2030 - December 8, 2025
Brand Strategy (LinkedIn)
January 11, 2030 - December 8, 2025
Project Management (LinkedIn)
January 11, 2030 - December 8, 2025
Web Design (APTECH)
January 11, 2030 - December 8, 2025
Web Designing
January 11, 2030 - December 8, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Education, Consumer Goods, Professional Services, Real Estate & Construction, Other

Skills

Experience Level