Available to hire
I’m a Performance Marketer & Creative Strategist with 5+ years of experience driving measurable growth across SaaS, Ed Tech, super apps, and DTC e-commerce. I love turning data into action and crafting multi-channel campaigns that move the needle.
My expertise lies in scaling acquisition through data-driven strategies, building, optimizing funnels, and testing creative elements across Meta, Google, and TikTok. I enjoy collaborating with designers and product teams to deliver compelling stories for global clients.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Arabic
Fluent
Spanish; Castilian
Beginner
Work Experience
Digital Marketing Lead at International EdTech Company (London-based)
June 1, 2022 - October 11, 2025Led content creation efforts for digital campaigns; built full-funnel marketing strategies across multiple regions including Algeria, Morocco, Nigeria, Chile, and UAE.
Digital Marketing Specialist at HIS (Private University) & IRA Academy
June 1, 2021 - October 11, 2025Developed and executed digital marketing campaigns for educational programs; managed lead generation and enrollment campaigns.
Creative Strategist at Croud Agency
January 1, 2025 - PresentCreated and managed structured creative testing roadmaps; coordinated with designers and UGC creators; led high-impact campaigns for global clients; implemented CRO tests and reporting.
Digital Marketing Lead at International EdTech Company (London)
June 1, 2021 - October 11, 2025Led and launched marketing campaigns for a new EdTech web app platform, from SEO to traffic planning; managed multi-channel paid campaigns across Meta, Google and programmatic channels; built geo-targeting and CRO frameworks.
Head of Social Media & Content Creation at Unknown Organization
June 1, 2022 - October 11, 2025Led social media and blog content creation; copywriting, photography and video editing; created and executed influencer marketing campaigns; grew social presence to 50K Facebook followers and 10K Instagram followers.
Digital Marketing Specialist at HIS (Higher Institute of Sciences) / IRA Academy
June 1, 2023 - October 11, 2025Led digital marketing for educational products; created multi-channel campaigns; SEO and landing page optimization; aligned with higher education programs.
Digital Marketing Lead at International EdTech Company (London-based)
June 30, 2021 - October 11, 2025Led demand generation, paid media, content creation, and SEO; built multi-channel campaigns; expanded presence to offices in Algeria, Morocco, Nigeria, Chile and UAE; implemented CRO and analytics practices.
Social Media & Content Creator at Academic Pathfinders (Education Consulting)
December 31, 2020 - October 11, 2025Developed and executed engaging digital marketing campaigns; social media planning; grew Facebook followers to 50k and Instagram to 10k; created content from website launches to storytelling.
Education
Academic Master’s Degree in Accounting at University of Algiers 3
January 11, 2030 - October 11, 2025Professional Master’s degree in Marketing & Business Practices at University of Algiers 3
January 11, 2030 - October 11, 2025Bachelor’s degree in Project Management at The Algerian Chamber of Commerce and Industry
January 11, 2030 - October 11, 2025Academic Master's Degree in Accounting at University of Algiers 3
January 11, 2030 - October 11, 2025Master's Degree in Marketing & Business Practices at University of Algiers 3
January 11, 2030 - October 11, 2025Bachelor's Degree in Project Management at The Algerian Chamber of Commerce and Industry
January 11, 2030 - October 11, 2025Master's Degree in Accounting at University of Algiers
January 11, 2030 - October 11, 2025Bachelor's Degree in Project Management at The Algerian Chamber of Commerce and Industry
January 11, 2030 - October 11, 2025Qualifications
SEO Audit & Implementation
January 11, 2030 - October 11, 2025A/B Testing
January 11, 2030 - October 11, 2025Academic Master’s Degree in Accounting
January 11, 2030 - October 11, 2025Bachelor’s Degree in Project Management
January 11, 2030 - October 11, 2025SEO Certification
January 11, 2030 - October 11, 2025Data Analytics Certification
January 11, 2030 - October 11, 2025Industry Experience
Software & Internet, Education, Media & Entertainment, Retail, Other, Professional Services, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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