I’m a Performance Marketer & Creative Strategist with 5+ years of experience driving measurable growth across SaaS, Ed Tech, super apps, and DTC e-commerce. I love turning data into action and crafting multi-channel campaigns that move the needle. My expertise lies in scaling acquisition through data-driven strategies, building, optimizing funnels, and testing creative elements across Meta, Google, and TikTok. I enjoy collaborating with designers and product teams to deliver compelling stories for global clients.

Nassim Raache

I’m a Performance Marketer & Creative Strategist with 5+ years of experience driving measurable growth across SaaS, Ed Tech, super apps, and DTC e-commerce. I love turning data into action and crafting multi-channel campaigns that move the needle. My expertise lies in scaling acquisition through data-driven strategies, building, optimizing funnels, and testing creative elements across Meta, Google, and TikTok. I enjoy collaborating with designers and product teams to deliver compelling stories for global clients.

Available to hire

I’m a Performance Marketer & Creative Strategist with 5+ years of experience driving measurable growth across SaaS, Ed Tech, super apps, and DTC e-commerce. I love turning data into action and crafting multi-channel campaigns that move the needle.

My expertise lies in scaling acquisition through data-driven strategies, building, optimizing funnels, and testing creative elements across Meta, Google, and TikTok. I enjoy collaborating with designers and product teams to deliver compelling stories for global clients.

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Language

English
Fluent
French
Fluent
Arabic
Fluent
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Lead at International EdTech Company (London-based)
June 1, 2022 - October 11, 2025
Led content creation efforts for digital campaigns; built full-funnel marketing strategies across multiple regions including Algeria, Morocco, Nigeria, Chile, and UAE.
Digital Marketing Specialist at HIS (Private University) & IRA Academy
June 1, 2021 - October 11, 2025
Developed and executed digital marketing campaigns for educational programs; managed lead generation and enrollment campaigns.
Creative Strategist at Croud Agency
January 1, 2025 - Present
Created and managed structured creative testing roadmaps; coordinated with designers and UGC creators; led high-impact campaigns for global clients; implemented CRO tests and reporting.
Digital Marketing Lead at International EdTech Company (London)
June 1, 2021 - October 11, 2025
Led and launched marketing campaigns for a new EdTech web app platform, from SEO to traffic planning; managed multi-channel paid campaigns across Meta, Google and programmatic channels; built geo-targeting and CRO frameworks.
Head of Social Media & Content Creation at Unknown Organization
June 1, 2022 - October 11, 2025
Led social media and blog content creation; copywriting, photography and video editing; created and executed influencer marketing campaigns; grew social presence to 50K Facebook followers and 10K Instagram followers.
Digital Marketing Specialist at HIS (Higher Institute of Sciences) / IRA Academy
June 1, 2023 - October 11, 2025
Led digital marketing for educational products; created multi-channel campaigns; SEO and landing page optimization; aligned with higher education programs.
Digital Marketing Lead at International EdTech Company (London-based)
June 30, 2021 - October 11, 2025
Led demand generation, paid media, content creation, and SEO; built multi-channel campaigns; expanded presence to offices in Algeria, Morocco, Nigeria, Chile and UAE; implemented CRO and analytics practices.
Social Media & Content Creator at Academic Pathfinders (Education Consulting)
December 31, 2020 - October 11, 2025
Developed and executed engaging digital marketing campaigns; social media planning; grew Facebook followers to 50k and Instagram to 10k; created content from website launches to storytelling.

Education

Academic Master’s Degree in Accounting at University of Algiers 3
January 11, 2030 - October 11, 2025
Professional Master’s degree in Marketing & Business Practices at University of Algiers 3
January 11, 2030 - October 11, 2025
Bachelor’s degree in Project Management at The Algerian Chamber of Commerce and Industry
January 11, 2030 - October 11, 2025
Academic Master's Degree in Accounting at University of Algiers 3
January 11, 2030 - October 11, 2025
Master's Degree in Marketing & Business Practices at University of Algiers 3
January 11, 2030 - October 11, 2025
Bachelor's Degree in Project Management at The Algerian Chamber of Commerce and Industry
January 11, 2030 - October 11, 2025
Master's Degree in Accounting at University of Algiers
January 11, 2030 - October 11, 2025
Bachelor's Degree in Project Management at The Algerian Chamber of Commerce and Industry
January 11, 2030 - October 11, 2025

Qualifications

SEO Audit & Implementation
January 11, 2030 - October 11, 2025
A/B Testing
January 11, 2030 - October 11, 2025
Academic Master’s Degree in Accounting
January 11, 2030 - October 11, 2025
Bachelor’s Degree in Project Management
January 11, 2030 - October 11, 2025
SEO Certification
January 11, 2030 - October 11, 2025
Data Analytics Certification
January 11, 2030 - October 11, 2025

Industry Experience

Software & Internet, Education, Media & Entertainment, Retail, Other, Professional Services, Gaming