Nassos Kalogeorgos

Created the Marketing Department from scratch and took on Brand Guardian responsibilities, which span from establishing creative direction for the company’s visual identity to representing the brand at industry expos through innovative design. Developed and implemented communication strategies to create brand awareness for the launch of the innovative and social impact platform by conducting extensive market research to identify audiences, analyze competitors, and explore valuable insights.

Led various marketing initiatives to grow brand awareness, develop brand strategy, and establish pricing across multiple platforms. Collaborated with cross-functional teams to create and execute a marketing strategy aimed at increasing ROI on brand strategy.

Assisted in launching new marketing initiatives and maintaining brand positioning across various digital platforms. Supported the team in analyzing market trends and conducting competitive analysis to refine messaging and promotional strategies.