Marketing Manager - UK & Germany at Servcorp

Developed and implemented high-impact marketing strategies for the UK and Germany, driving brand growth and lead generation across digital, partnerships, and PR channels. Managed and optimised MarTech platforms, including CRM, PPC tools, and automation software to enhance customer engagement and streamline marketing operations. Managed a £1 million annual budget for the UK and a €300,000 annual budget for Germany, ensuring efficient allocation of resources across online and offline marketing initiatives. Increased lead flow by 85% and boosted sales by 45% within six months through targeted PPC campaigns, strategic audience segmentation, and improved business relationship management. Enhanced digital advertising performance by refining SEO and paid search strategies, improving keyword targeting, and leveraging A/B testing for campaign optimisation. Made data-driven marketing decisions using analytics tools to track key performance indicators and refine ongoing strategies.

Marketing Manager at MotivatePT

Increased lead flow by 90% through improved digital campaign strategies, audience segmentation, and strategic partnership development. Optimised CRM, email automation, and paid advertising tools. Enhanced PPC and SEO performance by refining target keywords, leveraging data analytics, and improving campaign automation to boost conversions. Developed automated reporting dashboards to track key marketing metrics, enabling data-driven decision-making. Increased customer retention through personalised email campaigns and targeted re-marketing strategies. Implemented new lead nurturing workflows, improving lead-to-customer conversion rates and enhancing the overall customer journey.

Marketing Manager at Greenwich Tavern

Held full responsibility for developing, implementing, and overseeing the marketing strategy, focusing on increasing brand visibility and customer bookings. Achieved a 40% increase in bookings and a 25% boost in sales within six months by devising a robust business relations strategy and introducing enticing new event packages. Increased brand recognition by 30% through innovative content marketing initiatives, creative campaigns, and targeted promotions, enhancing the pub's reputation as a premier venue for luxury events. Launched successful influencer and PR campaigns, leading to positive media coverage and increased customer engagement.

Marketing Manager at Zzetta Pizza & Lawless City Burger, London

Created compelling content for multiple social media platforms, driving customer engagement and enhancing brand visibility across digital channels. Implemented strategic marketing initiatives that resulted in a 35% revenue increase, leveraging improved online presence, enhanced website performance, targeted PR activities, and successful collaborations with influencers, bloggers, and business partners. Launched Lawless City Burger as a start-up during the pandemic, focusing on rapid growth and eventual sale. Achieved key business objectives through influencer marketing and strong emphasis on online delivery services, significantly boosting sales during challenging market conditions.

Marketing Manager at Tsunami & Yama Momo restaurants, London

Acted as the main point of contact for business inquiries and partnerships, ensuring strong communication and relationship management. Took full ownership of developing, implementing, and monitoring the marketing strategy to drive business growth. Played a key role in boosting revenue and achieving business objectives through strategic content, PR, and influencer collaborations. Optimised SEO efforts, resulting in a 30% increase in bookings and sales, enhancing visibility and attracting a broader customer base.

Marketing & Business Development Manager at Servcorp

Led marketing and business development initiatives for the UK & Germany, developing and executing strategic marketing and communications plans. Collaborated cross-border on campaigns, building strong partnerships with landlords, office space providers, and sellers. Generated high-value leads, nurtured premium office space pipelines, and positioned Servcorp’s virtual office and membership offerings as flexible, SaaS-like solutions. Drove cross-functional campaigns, PR, and influencer collaborations to strengthen market presence and client acquisition.

Marketing Manager at Greenwich Tavern, Zzetta Pizza & Lawless City Burgers, Tsunami & Yamamoto Restaurants

Served as key contact for press, marketing, communications, and business partnerships with university and wedding agencies, influencers, and bloggers. Led end-to-end marketing strategies to drive business growth (Bookings +40%, Sales +25%, Revenue +35%). Built brand visibility through creative content, PR, and influencer initiatives, increasing recognition in competitive markets.

Marketing, Sales & Business Development Director (Founder) at Global Office Brokers

Founder and director responsible for building brand positioning, lead generation, multi-market partnerships, and end-to-end deal flow for premium office spaces. Secured an initial commercial property deal in Central London within 3 months of launch (£66,000/year on a 2-year contract). Built a strong pipeline of high-value B2B clients through targeted outbound digital campaigns. Led cross-border project management and international partnerships to scale commercial reach. Implemented inbound-outbound campaigns and optimized go-to-market strategies for global clients.

Freelance Marketing Lead at MotivatePT

Marketing leadership for a premium digital fitness platform across 5 London venues. Drove growth through data-driven campaigns, PPC/Meta Ads optimization, CRM automation, and affiliate partnerships; developed end-to-end marketing processes to improve ROI; coordinated multi-venue activation in London areas including Greenwich Tavern and Zzetta.

Led UK marketing initiatives across multiple brands, focusing on growth, lead generation, and cross-border collaboration with Germany. Implemented data-driven campaigns, CRM automation, and performance metrics to consistently exceed KPIs.