Branding & Marketing Manager at Urban Connect

Led all design including client materials, cohesive digital and physical marketing material, and fleet vehicle branding. Established HubSpot Marketing Hub to design, launch, and monitor campaigns across social, email, and web. Created, edited, and managed video content for YouTube, social, and clients, ensuring alignment with brand voice and objectives. Designed the Urban Connect website and consistently optimised through content updates, lead capturing, and SEO improvements to boost visibility and user engagement. Planned and executed events, including monthly webinars and annual events with over 270 attendees, managing budgets, partner collaborations, event marketing, and more. Oversaw client and media partnerships, crafting visuals, coordinating press releases, and ensuring timely, strategic communications. Managed social media accounts, creating and scheduling engaging content to drive brand awareness while tracking and analysing KPIs to improve reach and effectiveness - resulting

Graphic Designer at Breitling

Branding - Print Design - Brand Strategy - Working on corporate identity for the brand and serving as a brand guardian, ensuring consistency and adherence to brand guidelines. Primary designer for key print materials, including books, brochures, product catalogues, magazine layouts, packaging and in-store collateral. Publications include the yearly Chronolog, Sustainability Report and Breitling x Swiss brochure. Produces large-scale artwork for major global events such as Geneva Watch Days and Dubai Watch Week. Designs and delivers creative assets for worldwide brand campaigns including magazine layouts, out of home displays, online advertisements, and more. Produces compelling, high-visibility presentations for key internal and external events, collaborating with cross-functional teams to consolidate input, manage revisions, and meet demanding deadlines.

Graphic Designer at Harvey Nichols

Brand Strategy - Marketing Campaigns - Creative Adaptation - Developed and executed core creative concepts for marketing campaigns, ensuring adaptation across channels such as print, e-commerce, affiliate advertising, email, and social media platforms. Designed and delivered print and digital assets for global large-scale customer promotions, collaborating with the e-commerce team to guarantee accurate and timely implementation across all platforms.

Junior Graphic Designer at sofa.com

Visual Merchandise - Print Advertisement - A/B Testing - Produced artwork for both online and offline channels, including print ads, website/email banners, affiliate ads, videos, window displays, catalogues, and POS materials. Sole organiser for the creative of House of Fraser store concessions, launching 8 concessions within 2 months, creating visual merchandise for store displays.

Graphic Designer at Harrods (Freelance)

Layout Design - Print Production - Typography - Designed the main layouts for globally distributed Harrods magazines, reaching a readership of over 90,000 per issue. Collaborated with teams of copywriters, editors, buyers, photographers, and printers.

Graphic Designer at sofa.com

Visual Merchandising - Digital Campaigns - Print Production - Enhanced brand visibility through digital, social media, brochures, and in-store POS materials. Designed affiliate ads and emails for A/B testing, analysed performance metrics, and applied insights to enhance future campaigns.

Graphic Designer at WooWoo

Digital Campaigns - Social Media Management - Merchandise - Created a full suite of social media and web assets while consistently meeting tight deadlines. Sourced royalty-free images and designed custom illustrations and typefaces. Designed and produced brand merchandise, including product kits, stickers, and gift-with-purchase items.

Freelance Graphic Designer at Harrods

Designed main layouts for globally distributed Harrods magazines (readership >90,000 per issue); collaborated with copywriters, editors, buyers, photographers, and printers.

Visual Merchandising - Digital Campaigns - Print Production at sofa.com

Enhanced brand visibility through digital, social media, brochures, and in-store materials; designed affiliate ads and emails for A/B testing; analyzed performance metrics to inform future campaigns.