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I’m a UX/UI Designer with 5+ years of experience in SaaS, web, and marketing design, skilled in responsive websites, email layouts, and conversion-focused UI using Figma. At Genomawork, I designed features, dashboards, and a full design system, while also creating marketing assets like videos, social posts, and newsletters that supported lead generation and retention. Previously at Star Solutions, I worked on responsive websites, landing pages, and app screens for SaaS, e-commerce, and healthcare, building UI kits to improve consistency and speed. I hold a Master’s in UX & UI Product Design from IEBS Business School in Barcelona and a Bachelor’s in Modern Languages & Digital Communication from Universidad EAN in Bogotá.…I’m a UX/UI Designer with 5+ years of experience in SaaS, web, and marketing design, skilled in responsive websites, email layouts, and conversion-focused UI using Figma. At Genomawork, I designed features, dashboards, and a full design system, while also creating marketing assets like videos, social posts, and newsletters that supported lead generation and retention. Previously at Star Solutions, I worked on responsive websites, landing pages, and app screens for SaaS, e-commerce, and healthcare, building UI kits to improve consistency and speed. I hold a Master’s in UX & UI Product Design from IEBS Business School in Barcelona and a Bachelor’s in Modern Languages & Digital Communication from Universidad EAN in Bogotá.

Natalia Calderon

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I’m a UX/UI Designer with 5+ years of experience in SaaS, web, and marketing design, skilled in responsive websites, email layouts, and conversion-focused UI using Figma. At Genomawork, I designed features, dashboards, and a full design system, while also creating marketing assets like videos, social posts, and newsletters that supported lead generation and retention. Previously at Star Solutions, I worked on responsive websites, landing pages, and app screens for SaaS, e-commerce, and healthcare, building UI kits to improve consistency and speed. I hold a Master’s in UX & UI Product Design from IEBS Business School in Barcelona and a Bachelor’s in Modern Languages & Digital Communication from Universidad EAN in Bogotá.…I’m a UX/UI Designer with 5+ years of experience in SaaS, web, and marketing design, skilled in responsive websites, email layouts, and conversion-focused UI using Figma. At Genomawork, I designed features, dashboards, and a full design system, while also creating marketing assets like videos, social posts, and newsletters that supported lead generation and retention. Previously at Star Solutions, I worked on responsive websites, landing pages, and app screens for SaaS, e-commerce, and healthcare, building UI kits to improve consistency and speed. I hold a Master’s in UX & UI Product Design from IEBS Business School in Barcelona and a Bachelor’s in Modern Languages & Digital Communication from Universidad EAN in Bogotá.

Available to hire

I’m a UX/UI Designer with 5+ years of experience in SaaS, web, and marketing design, skilled in responsive websites, email layouts, and conversion-focused UI using Figma. At Genomawork, I designed features, dashboards, and a full design system, while also creating marketing assets like videos, social posts, and newsletters that supported lead generation and retention. Previously at Star Solutions, I worked on responsive websites, landing pages, and app screens for SaaS, e-commerce, and healthcare, building UI kits to improve consistency and speed. I hold a Master’s in UX & UI Product Design from IEBS Business School in Barcelona and a Bachelor’s in Modern Languages & Digital Communication from Universidad EAN in Bogotá.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Portuguese

Fluent

German

Intermediate

Work Experience

Remote UX/UI Designer at Star Solutions Medellín

October 1, 2021 - October 1, 2025

Led end-to-end design for recruiters, candidates, and assessment platforms, managing features from research through production; increased platform adoption by 26% and reduced user errors by 21%. Designed and launched 20+ responsive landing pages, e-commerce sites, and internal platforms to enhance user experience and retention. Created custom UI design kits for each client, accelerating design start-up time by 40% and improving design consistency across projects, leading to 25% faster overall project delivery.

Remote UX/UI Designer at Genomawork

March 1, 2025 - October 1, 2025

Led end-to-end UX/UI design for recruiters, candidates, and assessment platforms, managing features from research through production; improved platform adoption by 26% and reduced user errors by 21%. Directed internal workflow transformation for project prioritization, accelerating delivery by 28% and improving cross-team communications by 15%. Redesigned the company-wide design system and aligned design and development, reducing prototyping and delivery time by 30% and boosting component reuse by 40%. Created marketing assets (videos, social posts, newsletters, client emails) to strengthen retention and support lead generation and conversions.