Available to hire
I am a marketing and operations professional with 15+ years of international experience across the US, Argentina, Australia, Israel, and Belgium. I specialize in multi-channel marketing, CRM automation, SEO, and cross-functional leadership to drive acquisition, retention, and client satisfaction.
I co-founded Inkwell Content Studios to guide clients from concept through execution, while mentoring consultants and coordinating with diverse partners to deliver timely, measurable results.
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
Italian
Fluent
Hebrew (modern)
Intermediate
Dutch
Intermediate
Work Experience
Co-Founder at Inkwell Content Studios
December 1, 2018 - PresentDevelop and execute multi-channel marketing plans, including promotional calendars, product launches, email marketing, website building and management, social media, and content strategy. Lead and manage consultants, freelancers, and external suppliers, including contract negotiation and performance oversight. Oversee operational workflows to ensure timely delivery of marketing projects and client satisfaction.
Sales Operations Manager & Salesforce Administrator at Gimmonix Technologies LTD
January 1, 2018 - August 31, 2019Designed and implemented Salesforce processes and automation aligned with stakeholder requirements. Built and analyzed dashboards, forecasts, and pipeline reports to support strategic decision-making. Owned all automation tools, procedures, training materials, and internal playbooks.
SEO Executive at Ladbrokes Coral Group
April 1, 2016 - December 31, 2017Planned and executed SEO strategy across multiple brands and markets. Managed link-building campaigns, keyword research, competitive analysis, and SERP performance reporting. Collaborated with internal teams and agencies to launch campaigns and optimize web and mobile experiences.
CRM Specialist – Belgium Market at Ladbrokes Coral Group
April 1, 2016 - December 31, 2017Led segmentation, email campaigns, A/B testing, and landing page optimization. Analyzed and optimized campaigns to drive acquisition and retention. Coordinated cross-functional teams (design, development, BI, content, translation) and authored business requirement documents.
Senior Affiliate Manager at adCore Connect
August 1, 2015 - March 31, 2016Identified, onboarded, and managed global advertisers and publishers for web and mobile. Built and maintained relationships with key partners at all business levels.
Affiliate Manager at eToro
September 1, 2011 - July 31, 2015Negotiated affiliate deals and supported partners in launching web and mobile campaigns. Planned and A/B tested promotions to improve conversion rates and affiliate performance. Analyzed portfolio metrics and prepared KPI reports for senior management.
Marketing & Product Executive at La Biosthetique Australia
June 1, 2007 - October 31, 2009Developed and executed annual marketing and pricing plans. Managed product launches, promotions, and sales incentives. Analyzed product performance and industry trends to support strategic initiatives.
Marketing Executive at GEE International (A Time Warner Company)
December 1, 2004 - October 31, 2006Managed marketing budgets across multiple projects, ensuring accuracy and compliance. Created product communication materials and research-based sales reports. Built strong relationships with cross-functional teams to support brand initiatives.
Marketing & Brand Manager Assistant at LVMH CLA – Moët Hennessy Louis Vuitton
July 1, 2003 - October 31, 2004Coordinated product launches and pricing structures across diverse channels. Implemented merchandising guidelines to ensure brand consistency. Cultivated relationships with journalists and key media to maximize brand exposure.
Education
Bachelor of Business Administration, International Business & Marketing at Florida International University
January 11, 2030 - December 1, 2002Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Financial Services, Non-Profit Organization, Travel & Hospitality
Experience Level
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