Natalia Chernysheva
Available to hire
I am an international business and operations professional with 15+ years of experience across business development, marketing, partnerships, project management, retail and team leadership. In my recent roles at Parallels, Acronis, Agenda and ISEGRIM-X, I worked closely with founders and executive teams, often one-on-one. I am naturally a connector and a change champion: I bring people, projects and ideas together, turn ambiguity into action, help teams navigate change and develop talent. I am hands-on, highly adaptable and comfortable stepping into complex situations, creating structure and helping businesses move forward.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
English
Fluent
Russian
Fluent
German
Intermediate
Work Experience
Head of Marketing at ISEGRIM - X (LHB First Holding GmbH)
April 1, 2023 - December 31, 2024Conducted market research and identified growth opportunities across cybersecurity, data protection and ESG. Supported business development, CRM organization and strategic planning for an early-stage technology company. Partnered closely with the founder on market positioning, customer and investor outreach, and business growth.
Head of Marketing Agenda at IRC GmbH
May 1, 2022 - February 28, 2023Built the company's marketing foundation by identifying new market opportunities, supporting market expansion and creating scalable marketing initiatives. Worked directly with the founder on business growth, market positioning and strategic planning.
Head of Marketing at Agenda IRC GmbH
May 1, 2022 - February 28, 2023Built the company's marketing foundation by identifying new market opportunities, supporting market expansion and creating scalable marketing initiatives. Worked directly with the founder on business growth, market positioning and strategic planning.
Vice President at Acronis
July 1, 2019 - April 30, 2022Expanded global business development, strategic partnerships and brand initiatives across APAC, EMEA and North America. Collaborated with executive leadership, sales and marketing teams to develop new revenue opportunities, strengthen partner relationships and deliver cross-functional strategic programs. Developed strategic alliances, partner activation programs and global merchandising initiatives.
Vice President of Business Development at Parallels
May 1, 2017 - July 31, 2019Supported business development initiatives for a global software company, contributing to partner development, market research and strategic growth activities. Gained hands-on experience in enterprise technology, international partnerships and cross-functional collaboration across global teams.
Marketing & Advertising Manager at 585 GOLD
August 1, 2015 - October 31, 2016Developed and executed marketing initiatives supporting the company's retail expansion from Saint Petersburg to Moscow. Conducted market and competitor research, shaped market positioning and coordinated advertising campaigns, commercial video production, events and marketing materials. Collaborated with agencies, suppliers, shopping centres and internal teams to strengthen brand visibility and support retail growth.
Advertising & PR Manager at TMHF Group / SOHO Fashion
October 1, 2012 - June 30, 2015Directed marketing communications and public relations activities across the company's retail network in Moscow. Coordinated store launches, marketing calendars, creative production, media placements, photoshoots, shopping-centre partnerships and cross-marketing campaigns. Oversaw external vendors and agencies, ensuring high-quality delivery under tight deadlines.
Store Director at TMHF Group / SOHO Fashion
August 1, 2011 - October 31, 2012Built the company's retail operations from the ground up by launching its first flagship store, establishing sales processes and recruiting and developing the store team. Introduced performance-management practices, operational workflows and inventory controls. Expanded operations across multiple locations, consistently exceeded sales targets and prepared future store managers for leadership roles.
Deputy Store Director at Rendez-vous / Castell LLC
January 1, 2009 - December 31, 2011Oversaw daily store operations, sales performance and customer-service standards in a high-volume premium footwear environment. Recruited, trained and mentored sales consultants, supported onboarding and performance development, and monitored inventory and merchandising processes. Helped drive sales results through structured team management and strong product knowledge.
Store Manager at Rendez-vous / Castell LLC
January 1, 2008 - January 1, 2009Supported store operations, customer service, sales promotions and team coordination. Worked directly with customers, identified product and service needs, trained new sales employees and maintained strong sales performance and operational standards.
Education
Bachelor's Degree in Management of Organization at Moscow State Industrial University (MSIU)
January 1, 2012 - August 25, 2026Bachelor's Degree in Management of Organization at Moscow State Industrial University (MSIU)
January 1, 2012 - August 25, 2026Bachelor's Degree in Management of Organization at Moscow State Industrial University (MSIU)
January 1, 2012 - August 25, 2026Qualifications
HubSpot Sales Hub Software Certified
August 1, 2026 - September 30, 2027HubSpot Sales Hub Software Certified
August 1, 2026 - September 30, 2027HubSpot Sales Hub Software Certified (HubSpot Academy)
August 1, 2026 - September 30, 2027Industry Experience
Software & Internet, Computers & Electronics, Professional Services, Media & Entertainment, Retail, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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