Natalia Akosta

Led internal communications and B2B marketing initiatives, increasing brand awareness by 15% through brand positioning, storytelling, copywriting, campaign development, and social media marketing activities supported by KPI tracking and analytics tools. Managed CRM platforms (Salesforce, WordPress), newsletters, email campaigns, content scheduling, and marketing automation, ensuring performance optimization, user acquisition, stakeholder engagement, and effective communication across international teams. Created digital content, infographics, social media assets, and video editing projects using Adobe Creative Suite and Canva, with strong attention to detail, creativity, and persuasive communication for internal and external audiences. Supported community events, hospitality initiatives, event coordination, and cross-functional projects, ensuring successful execution, stakeholder satisfaction, deadline management, and operational excellence in a fast-paced environment. Contributed to e

Developed social media strategies across Instagram, Facebook, and Meta platforms, driving audience growth through Social Media Marketing, campaign development, and storytelling. Created engaging content, copywriting assets, and video editing materials aligned with brand identity and performance goals. Managed paid media, CRM, PR, and influencer marketing initiatives, strengthening digital presence and customer engagement. Coordinated campaign scheduling, budgeting, and event execution, ensuring attention to detail and timely delivery. Supported beauty and lifestyle campaigns through creative direction, communication skills, and performance-oriented execution.