Marketing specialist with 7+ years of experience driving brand growth through digital campaigns, social media, and analytics.
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Work Experience
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Industry Experience
- Website Development – Built the website from the ground up, including structure, content, and visual design.
- UI/UX Design – Created a modern and intuitive user interface to highlight the platform’s innovative features.
- Content & Branding – Developed brand-consistent copy and visuals to support the website launch and online communication.
- User Experience Focus – Ensured smooth navigation, clarity, and a professional, trustworthy image for visitors.
- Team Collaboration – Worked closely with the team to align website messaging with overall marketing and product strategy.
Ideal Pass
Role: Web & Digital Marketing Specialist
Focus: Website Development • UI/UX Design • Content Creation • Branding
Built and launched the Ideal Pass website, creating a modern, user-friendly platform that effectively communicates the company’s transport management solutions.
Key Contributions
Project Links
- Planned and managed PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads, focusing on performance optimization and efficient budget allocation.
- Developed and implemented social media strategies, creating engaging content that improved brand presence and audience interaction.
- Designed and executed email marketing campaigns to increase customer engagement and support retention efforts.
- Monitored and analyzed campaign performance using analytics tools, leveraging data insights to refine strategies and improve results.
- Collaborated with internal teams to ensure marketing activities aligned with overall business goals.
- Supported brand positioning and visual communication through creative marketing and design initiatives.
Donau
Role: Digital Marketing Specialist
Focus: PPC • Social Media • Email Marketing • Analytics • Branding
Managed and executed digital marketing initiatives to strengthen brand visibility and support company growth.
Key Contributions
Project Links
- Social Media Campaigns – Created and managed campaigns to promote travel offers, seasonal trips, and special events.
- Content Creation – Designed visuals and wrote engaging copy for Facebook and Instagram posts to drive inquiries and bookings.
- Email Marketing – Coordinated campaigns highlighting new destinations, promotions, and limited-time deals.
- Performance Monitoring – Tracked campaign performance and optimized content based on engagement and conversion results.
- SEO & Blog Content – Wrote SEO-friendly blog articles featuring destinations, travel tips, and unique experiences.
Castle Tours
Role: Digital Marketing & Social Media Specialist
Focus: Social Media Campaigns • Content Creation • Email Marketing • SEO • Travel Promotion
Managed digital marketing initiatives for Castle Tours to boost engagement, drive inquiries, and promote seasonal travel offers.
Key Contributions
Project Links
- Improved website performance, usability, and SEO, enhancing the overall user experience and supporting higher booking potential.
- Managed social media presence across multiple platforms, creating and publishing content that increased engagement and brand visibility.
- Developed branding and marketing strategies designed to attract new guests and strengthen the guesthouse’s online presence.
- Planned and executed promotional campaigns, including seasonal offers and special events such as the 10-year anniversary campaign #Bello10Ani.
- Created engaging visual content, copy, and advertisements to highlight the guesthouse’s services, atmosphere, and unique offerings.
Pensiunea Bello
Role: Digital Marketing & Web Specialist
Focus: Website Optimization • Social Media • Branding • Campaign Management • Content Creation
Led digital marketing and website optimization initiatives to improve online visibility, strengthen brand identity, and attract more guests to the guesthouse and restaurant.
Key Contributions
Project Links
- Social Media Management – Created, scheduled, and published content to keep the audience informed and excited leading up to the event.
- Live Event Coverage – Posted real-time updates, stories, and highlights to capture the event’s energy and boost engagement.
- Community Interaction – Engaged with participants, answered questions, and encouraged user-generated content to strengthen the community.
- Promotional Strategy – Developed and managed campaigns to increase registrations and event awareness.
- Post-Event Content – Shared highlights, participant testimonials, and recap posts to maintain engagement and promote future editions.
Transylvania Cycling Challenge
Role: Social Media & Digital Marketing Specialist
Focus: Social Media Management • Event Promotion • Community Engagement • Content Creation
Managed digital marketing and social media for the Transylvania Cycling Challenge, ensuring strong engagement before, during, and after the event.
Key Contributions
Project Links
- Rebranding – Created a fresh, modern look for the brand to improve recognition and appeal.
- Printed Materials – Designed menus, flyers, and billboards to reflect the updated brand identity.
- Enhanced Visibility – Improved the shop’s overall appearance and attractiveness to draw in more customers.
El Pollo Salson
Role: Branding & Marketing Consultant
Focus: Rebranding • Visual Design • Promotional Materials
Led branding initiatives to refresh El Pollo Salson’s image and increase its visibility to customers.
Key Contributions
- Rebranding – Redesigned the brand’s visual identity to create a professional and cohesive look, improving appeal to the target audience.
- Video Coaching – Guided the owner on improving video quality, optimizing lighting, camera angles, and editing for more engaging online painting lessons.
- Content Scheduling – Developed a structured social media posting plan, including best times to post, content themes, and strategies to maintain consistency.
- Marketing Strategy – Advised on content ideas, audience targeting, and engagement tactics to grow the community and increase course enrollments.
Atelierul Tărâmul Creației
Role: Digital Marketing & Branding Consultant
Focus: Rebranding • Video Coaching • Content Strategy • Marketing Strategy
Supported Atelierul Tărâmul Creației in strengthening its brand identity, optimizing online lessons, and growing audience engagement.
Key Contributions
- Website Rebuild – Redesigned and optimized the site for a modern look and improved usability.
- Appointment Scheduling Widget – Integrated a feature enabling customers to book car repair services online easily.
- Improved Functionality – Enhanced navigation, loading times, and overall user interface for a smoother experience.
- Enhanced Customer Convenience – Simplified access to key service information and streamlined the appointment process.
- 🌐 [Website](https://www.twine.net/signin
EdoGarage.ro
Role: Web & Digital Marketing Specialist
Focus: Website Rebuild • UX/UI Optimization • Feature Development • Customer Experience
Redesigned and optimized EdoGarage.ro to improve user experience, modernize the website’s look, and enhance customer convenience.
Key Contributions
Project Link
- Built the website from scratch, ensuring a user-friendly and functional design that aligns with the brand’s goals.
- Developed and executed social media strategies to increase brand awareness, engagement, and follower growth.
- Created branding elements, including logo, color schemes, and a cohesive visual identity.
- Defined the brand persona, shaping the company’s tone, voice, and approach to customer communication.
- Managed digital content, crafting compelling posts, visuals, and campaigns across multiple platforms.
- 🌐 [Website](https://www.twine.net/signin
AtelierITP.ro
Role: Web & Digital Marketing Specialist
Focus: Website Development • Branding • Social Media • Content Creation • Brand Strategy
Built and managed the digital presence of AtelierITP.ro, focusing on creating a functional, visually appealing website and strengthening the brand’s online identity.
Key Contributions
Project Link
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