Available to hire
I am a branding enthusiast with a passion for storytelling, creative strategy, and content design. I bring critical thinking, leadership, bilingual communication, and rich cultural exposure to craft compelling narratives that resonate with diverse audiences.
Currently pursuing a Master in Creative Direction, Content & Branding at IE, I have a strong track record developing innovative brand strategies and content solutions across international projects. I thrive in dynamic teams and love turning insights into creative, results-driven campaigns.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Intern Consultant (Marketing Course Project) at LA SAGRA - CONSUMER GOODS INDUSTRY
September 1, 2024 - December 1, 2024Conducted qualitative primary research on brand awareness, recognition, recall, and likeability in Madrid and Toledo. Planned a re-positioning strategy to market La Sagra as a mainstream beer rather than a craft beer in the industry. Recognized as most cohesive marketing plan proposal to increase brand awareness, engagement and loyalty in Toledo.
Marketing Intern at MOVEMINDS COMPANY - CONSULTANCY FIRM
June 1, 2024 - December 1, 2024Devised an integrated marketing strategy, creating dynamic content and videos, boosting brand engagement online. Led international client demonstrations of firm’s innovative coaching technologies, increasing number of global clients. Contributed to the development of a marketing and branding strategy for a global company event.
Marketing Collaborator at TOYOTA - INSURANCE DIVISION (IE University Branding Lab)
January 1, 2023 - June 1, 2023Selected as top 5/50 student to lead Toyota Insurance's innovative marketing strategy, emphasizing market awareness. Generated a proposal for a branding sustainability strategy targeting eco-conscious consumers and enhancing brand integrity.
Co-Founder & CEO at VOCHO AMARILLO COMPANY - SMALL BUSINESS
May 1, 2021 - September 1, 2021Launched an eco-bag venture with Mexican designs, driving 250 sales and funding 25 tree plantings in 3 months. Designed and manually elaborated bags, executed marketing, administered a financial plan, and directed sales.
Education
Master in Creative Direction, Content & Branding at IE Business School
January 11, 2030 - July 1, 2026Bachelor in Business Administration (Branding, Marketing & Sales Minor) at IE University
September 1, 2021 - July 1, 2025Exchange Program in Business at Tulane University Freeman School of Business
January 1, 2024 - May 1, 2024Qualifications
HubSpot Academy Inbound Marketing Certification: Inbound marketing strategies
January 1, 2024 - January 29, 2026Inside LVMH Certificate: Creation & Branding, Retail & Customer Experience
January 1, 2025 - January 29, 2026Industry Experience
Consumer Goods, Professional Services, Education, Retail
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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