Available to hire
Hi, I’m Natalia Hernandez—a passionate designer blending creativity and strategy to deliver functional, visually compelling solutions. With a background in graphic design, creative direction, photography, advertising, management, and fashion, I thrive in dynamic environments where ideas come to life.
I’ve lived across Paris, Milan, Switzerland, and Mexico, which gives me a global perspective and multilingual fluency to craft innovative strategies and collaborate with diverse teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent
French
Fluent
Work Experience
Art Studio Assistant at Franklin University Switzerland
May 31, 2025 - July 9, 2025Managed the studio’s after-hours access, catalogued and archived the university's art collection, and assisted in planning and coordinating art events and exhibitions on campus. Founded and served as President of the university’s Art Club for two years.
Creative Art Studio Assistant at Franklin University Switzerland
May 1, 2025 - September 12, 2025Responsible for managing the studio’s after-hours access, cataloguing and archiving the university's art collection, and assisting in planning and coordinating art events and exhibitions on campus. Additionally, founded and served as President of the university’s Art Club for two years.
Creative Art Studio Assistant at Franklin University Switzerland
May 1, 2025 - September 12, 2025Responsible for managing the studio’s after-hours access, cataloging and archiving the university's art collection, and assisting in planning and coordinating art events and exhibitions. Founded and served as President of the university’s Art Club for two years.
Case Study Challenge Participant at Hugo Boss Headquarters
April 30, 2025 - September 12, 2025Analyzed client CSR initiatives within the company and developed strategic proposals to enhance them, acting as a consultant for fashion industry companies.
Consultant (Hugo Boss Case Study Challenge) at Hugo Boss Headquarters Coldrerio, Ticino
April 30, 2025 - July 9, 2025Designed, sketched and proposed a new product line for the women's wear accessory department focusing on balancing creativity and functionality. Created and led the marketing and advertising campaign for the product and presented the final proposal at the Hugo Boss corporate office.
Case Study Participant at Hugo Boss Case Study Challenge
April 1, 2025 - September 12, 2025Designed and presented a final proposal for a new product line and analyzed CSR initiatives; presented at Hugo Boss corporate office in Coldrerio, Ticino as part of the challenge.
Consultant (Deloitte Future of Fashion Workshop) at Deloitte, Lugano TI
October 31, 2024 - July 9, 2025Analysed client CSR initiatives within the company and developed strategic proposals to enhance them, acting as consultants for companies within the fashion industry.
Junior Graphic Designer at Syntropy x Melons.farm
July 31, 2023 - July 9, 2025Worked on the development of the brand’s visual identity and their cryptocurrency design. This included sketching process, creating Adobe Illustrator proposals with brand guidelines, and preparing a complete branding strategy deck.
Junior Graphic Designer at Syntropy x Melons.farm
July 1, 2023 - September 12, 2025Contributed to visual design projects and campaigns, creating assets and layouts to support brand storytelling.
Junior Graphic Designer at Syntropy x Melons.farm
July 1, 2023 - September 12, 2025Collaborated on graphic design projects for fashion and creative campaigns.
Education
Double BA in Visual Communication Arts & Fashion Studies (Minor in Management) at Franklin University Switzerland
August 1, 2021 - May 1, 2025Understanding Fashion: From Business to Culture Short Course at Institut Français de la Mode
September 1, 2020 - September 1, 2020Double BA at Franklin University Switzerland
August 1, 2021 - May 1, 2025Double BA in Visual Communication Arts & Fashion Studies with a Minor in Management at Franklin University Switzerland
August 1, 2021 - May 1, 2025Understanding Fashion: From Business to Culture Short Course at Institut Français de la Mode
September 1, 2020 - September 12, 2025Qualifications
Understanding Fashion: From Business to Culture Short Course
September 1, 2020 - September 30, 2020Dean's List
August 1, 2021 - May 1, 2025Understanding Fashion: From Business to Culture Short Course
January 11, 2030 - September 8, 2025Dean's List - GPA 3.5
August 1, 2021 - September 8, 2025Understanding Fashion: From Business to Culture Short Course
January 11, 2030 - September 8, 2025Dean's List (GPA 3.5)
August 1, 2021 - May 1, 2025Understanding Fashion: From Business to Culture Short Course
January 11, 2030 - September 8, 2025Dean's List (GPA 3.5)
January 11, 2030 - September 12, 2025Understanding Fashion: From Business to Culture Short Course
January 11, 2030 - September 12, 2025Dean's List Award (GPA 3.5)
August 1, 2021 - September 12, 2025Industry Experience
Retail, Consumer Goods, Professional Services, Media & Entertainment, Education, Other, Software & Internet
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