My expertise is in content design and product content — structuring communication systems, interface copy, flows, notification frameworks, guidelines, and Help Center architecture.
I have worked across e-commerce and AdTech, covering both hands-on UX writing and broader product communication. In e-commerce, I redesigned onboarding and account flows, rebuilt system notification chains, and launched a new Help Center structure. In AdTech, I managed global content operations and aligned communication across multiple regions and stakeholder groups, supporting product, marketing, and business teams.
My strength is structure: analyzing complex processes, mapping user and product logic, and building communication frameworks that make product experiences clearer and more consistent. I work independently with product, design, and engineering teams and take end-to-end ownership of content deliverables.
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