My expertise is in content design and product content — structuring communication systems, interface copy, flows, notification frameworks, guidelines, and Help Center architecture. I have worked across e-commerce and AdTech, covering both hands-on UX writing and broader product communication. In e-commerce, I redesigned onboarding and account flows, rebuilt system notification chains, and launched a new Help Center structure. In AdTech, I managed global content operations and aligned communication across multiple regions and stakeholder groups, supporting product, marketing, and business teams. My strength is structure: analyzing complex processes, mapping user and product logic, and building communication frameworks that make product experiences clearer and more consistent. I work independently with product, design, and engineering teams and take end-to-end ownership of content deliverables.

Nataliia Ivanikova

My expertise is in content design and product content — structuring communication systems, interface copy, flows, notification frameworks, guidelines, and Help Center architecture. I have worked across e-commerce and AdTech, covering both hands-on UX writing and broader product communication. In e-commerce, I redesigned onboarding and account flows, rebuilt system notification chains, and launched a new Help Center structure. In AdTech, I managed global content operations and aligned communication across multiple regions and stakeholder groups, supporting product, marketing, and business teams. My strength is structure: analyzing complex processes, mapping user and product logic, and building communication frameworks that make product experiences clearer and more consistent. I work independently with product, design, and engineering teams and take end-to-end ownership of content deliverables.

Available to hire

My expertise is in content design and product content — structuring communication systems, interface copy, flows, notification frameworks, guidelines, and Help Center architecture.

I have worked across e-commerce and AdTech, covering both hands-on UX writing and broader product communication. In e-commerce, I redesigned onboarding and account flows, rebuilt system notification chains, and launched a new Help Center structure. In AdTech, I managed global content operations and aligned communication across multiple regions and stakeholder groups, supporting product, marketing, and business teams.

My strength is structure: analyzing complex processes, mapping user and product logic, and building communication frameworks that make product experiences clearer and more consistent. I work independently with product, design, and engineering teams and take end-to-end ownership of content deliverables.

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Experience Level

Expert

Language

Russian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Content Designer at Yango Ads
December 1, 2024 - August 1, 2025
Led content operations for a global cross-regional program (~40 stakeholders in EU, MENAT, LATAM, and APAC); managed a core team (2 writers + coordinator); developed structured content workflows and repeatable processes; delivered 140+ content pieces monthly through templates and scalable processes; aligned messaging with internal guidelines to improve consistency across regions; launched onboarding framework; created internal resource hub for 120+ colleagues.
Content Designer at AUTO3N
September 1, 2023 - December 1, 2024
Led product communications and UX writing across web and mobile; audited and rewrote microcopy for Registration and Login flows (10+ screens); rewrote 20+ automated notification sequences (email, push, SMS); created Help Center from scratch with 11 instructional pages; developed templates for customer reviews and FAQs, increasing coverage from 25% to 95%; managed a communications team of 2.
Senior Content Editor at AUTO3N
September 1, 2021 - September 1, 2023
Built company-wide Writing Guidelines (Tone of Voice, grammar, terminology, interface copy standards); led adoption across product, design, support, and regional teams through documentation, training, and alignment; created standardized content templates for 320+ regional store pages and 20+ delivery pages; rewrote Learn Center platform to present technical content in clear, accessible language; developed editorial processes and content workflows supporting consistent brand voice across digital touchpoints; collaborated with product and design on content requirements for new features and platform updates.
Content Editor at Ashmanov & Partners
September 1, 2020 - October 1, 2021
Wrote 20+ SEO articles on digital tools for the agency’s blog; launched a case study section with 5 case studies from data collection to client approval; co-authored 2 chapters of the agency’s book by conducting executive interviews and in-depth research; edited 5 book chapters ensuring consistent style and tone; optimized content workflows, managing deadlines and approvals for timely publication.

Education

Master in User Experience at La Salle Campus Barcelona, Universitat Ramon Llull
January 11, 2030 - January 1, 2026
Master at Moscow Technical University of Communications and Informatics
January 11, 2030 - January 1, 2006

Qualifications

UX Writing: Micro Copy, User Research, Accessibility & More
January 1, 2025 - February 16, 2026
Figma for Editors
January 1, 2024 - February 16, 2026
Content-Led SEO
January 1, 2023 - February 16, 2026

Industry Experience

Other

Experience Level

Expert

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