Natalia Soledad Mascietti
I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting.
About
I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting. I thrive on building strong brands, crafting go-to-market strategies, and delivering measurable impact.
Currently, I drive global brand marketing strategies in hospitality, shaping seasonal campaigns and partnerships across Europe and beyond. I’m a passionate, curious professional seeking new challenges in luxury and personal care, where I can blend creativity with data-driven execution and a collaborative leadership style.
- 17 years' experience
- Joined January 2025
Languages
- Spanish; CastilianFluent
- EnglishFluent
- PortugueseIntermediate
- DutchBeginner
Industry experience
- Healthcare
- Life Sciences
- Consumer Goods
- Travel & Hospitality
- Professional Services
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Work experience· 10 roles
Shaping and implementing global marketing strategy for PPHE Group Brand and Park Plaza Hotel in NL, UK, HR, DE, HU; 4-star hotels and boutique brands. Designing and executing seasonal campaigns and end-to-end lifecycle activations; coordinating brand master collaterals; aligning regional campaigns with brand standards; exploring partnerships; supporting ESG communications.
Designed SOPs for customer inquiries and brand reviews; improved customer satisfaction by +50% in 2 months; tackled e-commerce service inefficiencies; proposed website and brand content improvements to boost engagement and brand awareness.
Coordinated digital B2B solutions for USA and EU-based clients; served as a liaison between client requirements and IT/Product teams; applied Agile/Scrum to drive progress; led cross-functional teams and crafted data-driven proposals.
Education
Certifications and awards· 6
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