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I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting. I thrive on building strong brands, crafting go-to-market strategies, and delivering measurable impact. Currently, I drive global brand marketing strategies in hospitality, shaping seasonal campaigns and partnerships across Europe and beyond. I’m a passionate, curious professional seeking new challenges in luxury and personal care, where I can blend creativity with data-driven execution and a collaborative leadership style.…I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting. I thrive on building strong brands, crafting go-to-market strategies, and delivering measurable impact. Currently, I drive global brand marketing strategies in hospitality, shaping seasonal campaigns and partnerships across Europe and beyond. I’m a passionate, curious professional seeking new challenges in luxury and personal care, where I can blend creativity with data-driven execution and a collaborative leadership style.

Natalia Soledad Mascietti

Digital Marketer, Social Media Freelancer, Brand Strategist, +4

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I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting. I thrive on building strong brands, crafting go-to-market strategies, and delivering measurable impact. Currently, I drive global brand marketing strategies in hospitality, shaping seasonal campaigns and partnerships across Europe and beyond. I’m a passionate, curious professional seeking new challenges in luxury and personal care, where I can blend creativity with data-driven execution and a collaborative leadership style.…I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting. I thrive on building strong brands, crafting go-to-market strategies, and delivering measurable impact. Currently, I drive global brand marketing strategies in hospitality, shaping seasonal campaigns and partnerships across Europe and beyond. I’m a passionate, curious professional seeking new challenges in luxury and personal care, where I can blend creativity with data-driven execution and a collaborative leadership style.

Available to hire

I am a Marketing and Brand Strategist with 16+ years of experience in multinational companies across Latin America and Europe, spanning pharma (OTC), cosmetics, personal care, and consulting. I thrive on building strong brands, crafting go-to-market strategies, and delivering measurable impact.

Currently, I drive global brand marketing strategies in hospitality, shaping seasonal campaigns and partnerships across Europe and beyond. I’m a passionate, curious professional seeking new challenges in luxury and personal care, where I can blend creativity with data-driven execution and a collaborative leadership style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

Dutch

Beginner

Work Experience

Global Brand Marketing Executive at PPHE Group

March 1, 2025 - Present

Shaping and implementing global marketing strategy for PPHE Group Brand and Park Plaza Hotel in NL, UK, HR, DE, HU; 4-star hotels and boutique brands. Designing and executing seasonal campaigns and end-to-end lifecycle activations; coordinating brand master collaterals; aligning regional campaigns with brand standards; exploring partnerships; supporting ESG communications.

Operations & Customer Experience at BOAS Vintage

February 1, 2025 - October 9, 2025

Designed SOPs for customer inquiries and brand reviews; improved customer satisfaction by +50% in 2 months; tackled e-commerce service inefficiencies; proposed website and brand content improvements to boost engagement and brand awareness.

Strategy and Consulting, Life Science - Consultant at Accenture

August 1, 2023 - October 9, 2025

Coordinated digital B2B solutions for USA and EU-based clients; served as a liaison between client requirements and IT/Product teams; applied Agile/Scrum to drive progress; led cross-functional teams and crafted data-driven proposals.

Brand Lead South Cone - Allegra & Novalgina at Sanofi CHC

November 1, 2021 - October 9, 2025

Developed and implemented a 5-year regional brand plan (B2B/B2C); coordinated cross-functional regional teams; tracked KPIs (sell-in/sell-out, market share, visibility, ROI); managed P&L, A&P, R&D, and forecasting; led portfolio development and brand equity initiatives.

Sr. Brand Manager, South Cone - C&C Category at Sanofi CHC

February 1, 2021 - October 9, 2025

Led OTC regional brands 5-year plan across 4 markets; managed cross-functional teams; owned P&L, A&P, pricing; monitored KPIs; delivered online and offline campaigns; served as e-commerce project manager and Digital Website Champion.

Brand Manager- Pain Relief Category at Haleon

September 1, 2018 - October 9, 2025

Managed 3 brands including P&L, A&P, forecasting, pricing and media; optimized portfolio; drove turnaround with a 360º sponsorship and a +16% YoY sell-in growth in 2017.

OTC Trade Marketing Coordinator at Novartis CHC S.A

May 1, 2015 - October 9, 2025

Led trade marketing initiatives for 3 OTC brands; ensured visibility in pharmacies; delivered in-store training and performance tracking; enhanced sales effectiveness.

OTC Product & Digital Analyst at Novartis CHC S.A

February 1, 2014 - October 9, 2025

Spearheaded digital and paid media campaigns for OTC brands; launched portfolio innovations; managed 3 brand websites; improved SEO and organic traffic; supported TV ad development in Brazil.

Marketing Intern at Novartis CHC S.A

August 1, 2010 - October 9, 2025

Supported OTC brand plans; led the first website initiative and quit-smoking course; achieved strong loyalty program results.

Marketing Assistant at Biersdorf S.A (NIVEA)

June 1, 2009 - October 9, 2025

Contributed to PR campaigns, consumer events and Nielsen-based market research; supported trade marketing execution for Nivea personal care.