I am a passionate designer with 17 years of experience across various fields including web design, UX/UI, and marketing. I love transforming ideas into visually attractive solutions with a strong emphasis on usability, aesthetics, and user experience. I create cohesive design systems for high-fidelity prototypes and apply UX research to empathize with users and translate insights into impactful digital interfaces or products. I thrive in collaborative environments where I coordinate multidisciplinary teams to deliver large-scale projects with clear communication and visual harmony. I enjoy working on new projects, conducting training, learning continuously, and sharing knowledge through conferences. Travel, music, sports, nature walks, and social gatherings inspire me as I aim to add real value to the world through my work.

Natalia Sofio

I am a passionate designer with 17 years of experience across various fields including web design, UX/UI, and marketing. I love transforming ideas into visually attractive solutions with a strong emphasis on usability, aesthetics, and user experience. I create cohesive design systems for high-fidelity prototypes and apply UX research to empathize with users and translate insights into impactful digital interfaces or products. I thrive in collaborative environments where I coordinate multidisciplinary teams to deliver large-scale projects with clear communication and visual harmony. I enjoy working on new projects, conducting training, learning continuously, and sharing knowledge through conferences. Travel, music, sports, nature walks, and social gatherings inspire me as I aim to add real value to the world through my work.

Available to hire

I am a passionate designer with 17 years of experience across various fields including web design, UX/UI, and marketing. I love transforming ideas into visually attractive solutions with a strong emphasis on usability, aesthetics, and user experience. I create cohesive design systems for high-fidelity prototypes and apply UX research to empathize with users and translate insights into impactful digital interfaces or products.

I thrive in collaborative environments where I coordinate multidisciplinary teams to deliver large-scale projects with clear communication and visual harmony. I enjoy working on new projects, conducting training, learning continuously, and sharing knowledge through conferences. Travel, music, sports, nature walks, and social gatherings inspire me as I aim to add real value to the world through my work.

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Language

Spanish; Castilian
Fluent
English
Beginner

Work Experience

Diseñadora web, editorial e ilustradora at Onibex LLC, Empresa de Tecnología, Texas, Estados Unidos
July 1, 2025 - August 13, 2025
Managerment at Universidad de Palermo
January 1, 2024 - August 13, 2025
Coordinated a team of professionals in graphic design, content, and social media management, fostering collaboration and innovation; produced and supervised digital content including websites, banners, blogs, videos, podcasts, social media, documents, events, and technical support materials applying UX principles; planned and executed digital marketing campaigns across Meta Ads, Google Ads, LinkedIn, TikTok, Snapchat, and email marketing; managed social media strategically to ensure visual coherence and performance; organized online and onsite events with partners to ensure positive brand experiences; monitored KPIs for optimization and reported to stakeholders; managed marketing and communication projects ensuring timely delivery and objectives.
Diseñadora UX UI and Management at Universidad de Palermo
January 1, 2024 - August 13, 2025
Tutored digital art and technology courses from 2020 to 2024; designed digital pieces such as landing pages, banners, sliders, reels, and social media visuals; created multimedia videos for marketing campaigns; developed wireframes, prototypes, and UI kits aligned with brand identity and usability best practices; applied accessibility and user-centered design principles; conducted user research and competitive analysis to define solutions; collaborated with marketing, development, and design teams to align visual strategies with conversion goals; updated and optimized websites and landing pages with A/B tests.
Diseñadora web, editorial e ilustradora at REX Agencia de publicidad
January 1, 2023 - August 13, 2025
Diseñadora web, editorial e ilustradora at Ediba Group & Europa EON, S.L.
January 1, 2020 - August 13, 2025
Performed web, editorial design and illustration work over 12 years, delivering high-quality visual content.

Education

Licenciatura en Negocios de Diseño y comunicación at ESAV - Escuela Superior de Artes Visuales
January 1, 2020 - January 1, 2021
Formación pedagógica at Universidad FASTA / Universidad de Palermo
January 1, 2022 - January 1, 2023

Qualifications

Diseñador gráfico
January 1, 2005 - January 1, 2008
Desing UX UI advanced high dedication Academy
August 1, 2023 - October 1, 2023
Product manager high dedication Academy
August 1, 2023 - October 1, 2023
Inglés para el mundo digital Intermediate level Academy
January 11, 2030 - August 13, 2025
Actualización Figma Universidad de Palermo
April 1, 2023 - May 1, 2023
Educación emocional Universidad de Córdoba
April 1, 2021 - July 1, 2021

Industry Experience

Education, Software & Internet, Media & Entertainment, Professional Services, Retail, Telecommunications