Available to hire
I’m Natalie Soares, a results-driven SEO copywriter and content strategist who helps brands boost online visibility and convert readers into customers. With more than 20 years of Navy leadership experience in operations, personnel administration, and communications, I bring discipline, clarity, and a customer-focused mindset to every project. I hold three master’s degrees and excel at translating complex information into engaging, accessible content across blog posts, websites, and marketing materials.
From keyword research and SEO optimization to content repurposing and social media strategy, I build targeted, brand-aligned content that drives acquisition and retention. I work effectively with clients remotely, delivering high-quality work on Upwork and Fiverr, while maintaining open communication and dependable results that expand reach and impact.
Experience Level
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Language
English
Fluent
Work Experience
Selected Clients & Results (Freelance Platforms)
January 1, 2021 - PresentFreelance client engagements across OpenAI, Live Media Group, Scale AI, JD Advising, Gerald Dennis, HubX, Gusto Grind, The Parents and Children Project, James Howard, Spencer Brenneman, Digital Marketing One, and others with documented earnings indicating sustained, recurring, high-quality content work.
Data Entry & Editing Specialist at JD Advising (via Upwork)
January 1, 2021 - January 1, 2026Edited and refined outlines requiring close attention to detail, accuracy, and consistency. Ensure documentation quality across client materials and help streamline content workflows.
Sales Staff at Live Media Group (via Upwork)
January 1, 2021 - January 1, 2026Remote support for outreach and client acquisition for a marketing agency. Assist with lead generation, client communications, and opportunities development, contributing to sustained revenue growth and long-term client relationships.
Technical Writing Evaluator at OpenAI, L.P. (via Upwork)
January 1, 2021 - January 1, 2026Evaluate and assess technical writing samples for an AI research organization, applying rigorous quality and accuracy standards. Contribute to high-volume, long-term engagements with objective, well-documented feedback that informs product development and knowledge quality.
Freelance Content Writer & SEO Strategist at Self-Employed / Upwork & Fiverr
October 1, 2020 - PresentDeliver SEO-optimized blog posts, website copy, and marketing content across diverse industries, applying targeted keyword research to improve search visibility and organic traffic. Write compelling, brand-aligned content that supports customer acquisition and retention goals. Develop and execute social media content strategies, repurpose core content across platforms to maximize reach, drive conversions, and expand client outreach. Provide end-to-end content management: research, drafting, SEO optimization, proofreading, and revision, while managing client relationships from brief to final delivery. Maintain consistently high client satisfaction ratings on Upwork and Fiverr through reliable delivery and quality control.
Freelance Content Writer, Web Designer & Proofreader at Self-Employed
October 1, 2020 - PresentDeliver SEO-optimized blog posts, website copy, articles, and newsletters across diverse industries. Provide executive summary writing, technical analysis, and organizational content creation for clients. Offer proofreading, editing, social media content management, and philosophical/creative writing services. Manage client relationships end-to-end, from initial brief through final delivery and revision cycles.
Educational Services Officer & Personnel Advisor at Personnel Support Detachment, Pearl Harbor, HI
October 1, 2017 - December 1, 2020Sole administrator for advancement exam facilitation for 20,000+ sailors across Navy cycles; managed 4,000+ pay documents with 99% timeliness; contributed to a 40% increase in promotions within the pay and personnel division; led junior personnel training on policies, SOPs, and compliance.
Educational Services Officer & Personnel Advisor at Personnel Support Detachment Pearl Harbor, HI
October 1, 2017 - December 1, 2020Sole administrator for advancement exam facilitation for 20,000+ sailors across Navy-wide cycles (2018–2020). Managed timely processing of 4,000+ pay documents, achieving 99% timeliness rate. Contributed to a 40% increase in promotions within the pay and personnel division. Led junior personnel training on policies, standard operating procedures, and compliance requirements.
Manpower Manager & Site Security Manager / Workcenter Supervisor at USS George H.W. Bush, Norfolk, VA
July 1, 2014 - October 1, 2017Led a 13-sailor team processing 5,000+ pay and personnel documents for 3,100 crew members with 98% accuracy. Achieved 100% retention, coordinated 2 college enrollments, 2 ESWS qualifications, and 3 advancements. Improved divisional qualifications by 40% over two years, reaching 95% qualification rating. Managed Enlisted Distribution and Verification Reports across 18 departments for 3,000+ personnel.
Deputy Disbursing Officer & Detachment LPO at Personnel Support Detachment, Diego Garcia
July 1, 2012 - July 1, 2014Supervised 18 military and civilian personnel in disbursements, collections, and fiscal operations totaling $8.77M+. Earned an ‘Excellent’ rating during Field Examination Audit for precise oversight of 5,378 transactions. Led fundraising efforts raising $6,000+ across 13 commands.
Deputy Disbursing Officer & Detachment LPO at Personnel Support Detachment Diego Garcia
July 1, 2012 - July 1, 2014Supervised 18 military and civilian personnel in disbursements, collections, and fiscal operations totaling $8.77M+. Earned 'Excellent' rating during Field Examination Audit (February 2013) through precise oversight of 5,378 transactions. Led fundraising efforts raising $6,000+ across 13 commands for Navy and Marine Corps Fund Drive.
Supervisor, Travel & Movement Orders Clerk at Personnel Support Detachment, Great Lakes, IL
January 1, 2009 - July 1, 2012Supervised 12 military and 11 civilian personnel processing pay and entitlements for 10,000+ service members. Processed 100+ travel claims disbursing $500,000+ over 4 months; managed 800 wounded warrior travel orders. Revised and updated Movement and Orders SOP Manual, improving efficiency and achieving 100% patient accountability.
Supervisor, Travel & Movement Orders Clerk at Personnel Support Detachment Great Lakes, IL
January 1, 2009 - July 1, 2012Supervised 12 military and 11 civilian personnel processing pay and entitlements for 10,000+ service members. Processed 100+ travel claims disbursing $500,000+ over 4 months; managed 800 wounded warrior travel orders. Revised and updated Movement and Orders SOP Manual, improving efficiency and 100% patient accountability.
Detachment Personnel Officer at Sembach, Germany (Multiple Commands)
December 1, 2005 - January 1, 2009Managed $9M+ in pay transactions, travel claims, and entitlements for 400+ deployed service members. Served as Government Travel Card Coordinator, Defense Travel Agent, and Educational Services Officer.
Acoustic Operator / Personnel Specialist at U.S. Navy, Oak Harbor, WA
February 1, 2001 - December 1, 2005Flew 25+ ISR combat missions under hostile fire in support of Operations Iraqi Freedom, Enduring Freedom, and Southern Watch. Processed 85 separations/retirements, 2,400 special pay documents, and 800 travel claims as Personnelman.
Education
Master of Science, Legal Studies at Purdue University
January 11, 2030 - January 1, 2022Master of Arts, Teaching at Purdue University
January 11, 2030 - January 1, 2020Master of Science, Public Administration at Kaplan University
January 11, 2030 - January 1, 2016Bachelor of Arts, Interdisciplinary Studies at Columbia College Chicago
January 11, 2030 - January 1, 2013Associate of Science, General Studies at Vincennes University
January 11, 2030 - January 1, 2008Office Manager / Administrative Services Certificate at U.S. Department of Labor
January 11, 2030 - January 1, 2007Computer Operator / Peripheral Equipment Certificate at U.S. Department of Labor
January 11, 2030 - January 1, 2007Master of Science at Purdue University
January 1, 2022 - January 1, 2022Master of Arts at Purdue University
January 1, 2020 - January 1, 2020Master of Science at Kaplan University
January 1, 2016 - January 1, 2016Bachelor of Arts, Interdisciplinary Studies at Columbia College Chicago
January 1, 2013 - January 1, 2013Associate of Science, General Studies at Vincennes University
January 1, 2008 - January 1, 2008Office Manager / Administrative Services Certificate at U.S. Department of Labor
January 1, 2007 - January 1, 2007Computer Operator / Peripheral Equipment Certificate at U.S. Department of Labor
January 1, 2007 - January 1, 2007Qualifications
Office Manager / Administrative Services Certificate
January 11, 2030 - January 1, 2007Computer Operator / Peripheral Equipment Certificate
January 11, 2030 - January 1, 2007Office Manager / Administrative Services Certificate
January 1, 2007 - January 1, 2007Computer Operator / Peripheral Equipment Certificate
January 1, 2007 - January 1, 2007Industry Experience
Media & Entertainment, Professional Services, Education, Government, Software & Internet, Non-Profit Organization
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