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Hi, I’m Natalie. I’m a strategic marketing leader with 11+ years of experience driving brand growth, digital transformation, and revenue impact at the executive level. I translate market dynamics into growth initiatives by leveraging data, customer insights, and AI-powered tools to optimize marketing performance. I’m passionate about building cross-functional teams, aligning marketing with sales and operations, and delivering measurable results for fast-growing organizations. I’m currently exploring consulting opportunities to help brands accelerate growth through data-driven marketing strategies.…Hi, I’m Natalie. I’m a strategic marketing leader with 11+ years of experience driving brand growth, digital transformation, and revenue impact at the executive level. I translate market dynamics into growth initiatives by leveraging data, customer insights, and AI-powered tools to optimize marketing performance. I’m passionate about building cross-functional teams, aligning marketing with sales and operations, and delivering measurable results for fast-growing organizations. I’m currently exploring consulting opportunities to help brands accelerate growth through data-driven marketing strategies.

Natalie Uribe Mantecon

Marketing Consultant, Brand Designer, Growth Marketer, +5

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Hi, I’m Natalie. I’m a strategic marketing leader with 11+ years of experience driving brand growth, digital transformation, and revenue impact at the executive level. I translate market dynamics into growth initiatives by leveraging data, customer insights, and AI-powered tools to optimize marketing performance. I’m passionate about building cross-functional teams, aligning marketing with sales and operations, and delivering measurable results for fast-growing organizations. I’m currently exploring consulting opportunities to help brands accelerate growth through data-driven marketing strategies.…Hi, I’m Natalie. I’m a strategic marketing leader with 11+ years of experience driving brand growth, digital transformation, and revenue impact at the executive level. I translate market dynamics into growth initiatives by leveraging data, customer insights, and AI-powered tools to optimize marketing performance. I’m passionate about building cross-functional teams, aligning marketing with sales and operations, and delivering measurable results for fast-growing organizations. I’m currently exploring consulting opportunities to help brands accelerate growth through data-driven marketing strategies.

Available to hire

Hi, I’m Natalie. I’m a strategic marketing leader with 11+ years of experience driving brand growth, digital transformation, and revenue impact at the executive level. I translate market dynamics into growth initiatives by leveraging data, customer insights, and AI-powered tools to optimize marketing performance.

I’m passionate about building cross-functional teams, aligning marketing with sales and operations, and delivering measurable results for fast-growing organizations. I’m currently exploring consulting opportunities to help brands accelerate growth through data-driven marketing strategies.

Skills

Experience Level

Expert

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DaVinci Resolve Studio

Expert

Expert

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Expert

Beginner

Language

English

Fluent

Work Experience

Director of Marketing - Texas Division, Vice President at Williston Financial Group

January 1, 2025 - June 1, 2025

Driving growth by implementing data-driven marketing strategies for a rapidly expanding company entering the Texas market, seeking brand awareness, lead generation, and customer acquisition. Developing targeted multi-channel campaigns to establish company's presence across Texas, leveraging digital, print, and local media. Partnering with national marketing team to drive regional growth, including overseeing content creation, SEO, social media strategy, and event marketing. Collaborating cross-functionally with sales and operations teams to align marketing efforts with regional business goals and ensure seamless market penetration. Analyzing and leveraging market data to refine campaigns, optimize ROI, and expand brand's footprint in key Texas cities.

Director of Marketing, Senior Vice President at Chicago Title of Texas

January 1, 2020 - Present

Founded the company's first enterprise-wide Marketing Department and spearheaded the 2021 Brand Initiative, reinforcing brand value proposition and establishing brand standards to build customer trust across 150 employees in 8 offices. Built a high-performing marketing team with a focus on continuous improvement, while liaising with CRM and Business Development Leadership to increase internal CRM utilization, earning consistent recognition as division's top-ranked operation for over five years. As a key member of the Executive Team, collaborated in driving the organization’s digital transformation strategy, integrating advanced digital technologies, and modernizing processes, culture, and customer experiences to improve operational efficiency and address evolving market demands. Designed and led launch of inHere™, enterprise's first digital technology real estate integrated technology services platform, including internal adoption strategies and external marketing campaigns resulte

Marketing and Communications Manager at Fidelity National Financial

January 1, 2014 - December 31, 2020

Designed and implemented operational-level online storefronts for 14 regional brands, streamlining marketing collateral distribution, and ensuring brand consistency and compliance across 15 title company brands in the Southern U.S. Collaborated with 12 national marketing directors to execute rollout of Corefact, a national digital marketing platform, while building regionally based multilingual marketing collateral. Recommended and executed marketing strategies for the Houston Division, increasing company communication satisfaction by 21% in six months, and advised the Operations President on CRM customization for tracking client accounts and transactions. Led redesign of company's external-facing website, managing stakeholder engagement, brand positioning, and site launch, while overseeing a virtual education platform transition to support business continuity during COVID-19. Managed corporate social media strategies to boost audience growth, and negotiated and coordinated logistics f

Photographer-Owner at Natalia Maria Photography

January 1, 2013 - December 30, 2018

Owned and operated portrait and lifestyle photography business. Grew customer base to over 50.