Hi, I’m Natalie Veal, a data-driven senior marketing professional and graphic designer with 7+ years of experience spanning the public sector, private sector, and non-profit organizations. I enjoy turning GIS insights and policy context into clear, engaging marketing that resonates with communities and supports government initiatives. I thrive in cross-functional teams, using analytics, CRM platforms, and creative storytelling to drive engagement, streamline operations, and deliver results aligned with public-sector priorities. I’m passionate about mentorship, scalable solutions, and campaigns that make a measurable impact in local government, education, and beyond.…

Natalie Veal

Hi, I’m Natalie Veal, a data-driven senior marketing professional and graphic designer with 7+ years of experience spanning the public sector, private sector, and non-profit organizations. I enjoy turning GIS insights and policy context into clear, engaging marketing that resonates with communities and supports government initiatives. I thrive in cross-functional teams, using analytics, CRM platforms, and creative storytelling to drive engagement, streamline operations, and deliver results aligned with public-sector priorities. I’m passionate about mentorship, scalable solutions, and campaigns that make a measurable impact in local government, education, and beyond.…

Available to hire

Hi, I’m Natalie Veal, a data-driven senior marketing professional and graphic designer with 7+ years of experience spanning the public sector, private sector, and non-profit organizations. I enjoy turning GIS insights and policy context into clear, engaging marketing that resonates with communities and supports government initiatives.

I thrive in cross-functional teams, using analytics, CRM platforms, and creative storytelling to drive engagement, streamline operations, and deliver results aligned with public-sector priorities. I’m passionate about mentorship, scalable solutions, and campaigns that make a measurable impact in local government, education, and beyond.

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Language

English
Fluent

Work Experience

Sr. Industry Marketing Manager, State & Local Government at Esri
January 1, 2023 - July 1, 2024
Led a multimillion-dollar grant and marketing campaign across print and digital channels, blogs, social media, and cross-department promotion, increasing targeted audience engagement by 25%. Identified emerging government trends to tailor campaigns addressing community and infrastructure challenges; tracked metrics with Adobe Analytics and Power BI. Developed training for interns to author media strategies and hosted a tech podcast for state/local government organizations to grow visibility.
Industry Marketing Manager, State & Local Government at Esri
January 1, 2022 - December 31, 2022
Defined strategy, booth designs, and printed collateral to acquire leads at events, reducing annual tradeshow and advertising expenses by 55% through contract negotiations and service enhancements. Organized quarterly webinars with subject-matter experts and managed partnerships with professional associations to organize 13 annual trade shows.
Associate Marketing Manager, State & Local Government at Esri
February 1, 2020 - January 31, 2022
Created scalable marketing solutions for dozens of government clients (e.g., El Paso County, Gallatin County, Madison County, City of Tucson, City of Tacoma, City of San Rafael, City of Decatur, City of Morrisville). Utilized Salesforce CRM to manage audience segments and enhance SEO messaging, boosting organic traffic by 15%. Authored case studies, blogs, and eBooks highlighting Esri product usage by nonprofits and government entities.
Digital Marketing Resident at Smart Funny and Black Productions (Amanda Seales’ Production Company)
June 1, 2023 - September 30, 2023
Curated and launched a digital marketing campaign for the 2023 documentary In Amanda We Trust. Directed cross-collaboration among video producers and graphic designers to develop a Canva-based marketing strategy for an audience of over 2 million on Instagram. Wrote press releases, advisories, and PR documents to maintain branding consistency; created YouTube community graphics and researched social media trends.
Marketing and Communications Coordinator at City Year Los Angeles
June 1, 2018 - February 29, 2020
Organized LAUSD photoshoots, social media briefs, and sponsor relations for multimillion-dollar fundraising events. Created quarterly marketing campaigns for 25+ LAUSD schools in partnership with teachers and principals. Mentored 30 social media coordinators to produce weekly content, track analytics, and enhance storytelling. Led influencer marketing campaigns (e.g., Octavia Spencer) and analyzed content to drive follower growth.
Communications Coordinator at Roosevelt High School
June 1, 2017 - June 30, 2018
Designed three school-wide events in collaboration with counselors and administration. Managed Instagram/Twitter editorial calendars and live streams for key events, driving follower growth. Recognized with the 2018 Sony Storyteller award for LAUSD community-focused social media campaigns.
Urban Planning Intern at City of Highland
February 1, 2017 - April 30, 2017
Supported Planning Director in reviewing architectural plans and building code procedures. Assisted multiple reviews for building code approvals and policy. Observed procedures to resolve civilian disputes among local businesses and homeowners.

Education

Bachelor of Arts at University of Redlands
September 2, 2013 - April 13, 2017

Qualifications

Sony Storyteller of the Year
June 1, 2018 - June 1, 2019

Industry Experience

Government, Education, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet
    Print Ad Copywriting and Creative Direction
    For this project I wrote the copy and provide the design direction for a graphic designer to create. branding…
    Event Recap Video
    I filmed and edited this event recap video for social media platforms. All footage was captured via iphone and edited on CapCut Pro. video videoeditor…
    Video Editing for Instagram Reel/TikTok
    I had to piece together key moments from the podcast to feature in a social media video. I determined the storyline and edited the video. The goal was to engage loyal followers and attract new followers. video videoeditor…