Nataliia Yefymenko
I am a data-driven digital marketing professional with 2+ years of experience in affiliate networks and 6 years in documentation and operational processes.
About
I am a data-driven digital marketing professional with 2+ years of experience in affiliate networks and 6 years in documentation and operational processes. I have strong experience in affiliate and performance marketing, account management, and campaign optimization.
I excel at building affiliate-style partnerships, managing campaigns, analyzing metrics (ROI, CTR, EPC, CPA, LTV), and developing growth strategies for growth-stage and early-stage projects. I am self-motivated, remote-ready, and confident working independently on research, planning, and execution.
- 8 years' experience
- Joined January 2026
Languages
- EnglishAdvanced
Industry experience
- Gaming
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Analyzed and optimized performance marketing campaigns for operators, focusing on metrics such as LTV, FTD, CPA, NGR. Onboarded and integrated 40+ new advertisers, ensuring compliance and technical compatibility with platform requirements. Monitored market trends, competitor activity, and emerging technologies in the gambling sector to identify new opportunities for clients and the agency.
Analyzed and optimized campaign performance metrics (ROI, CTR, EPC) through structured A/B testing of landing pages, boosting conversion rates by 15%+ across multiple verticals. Managed and nurtured relationships with 70+ advertising partners as primary contact and trusted advisor. Consistently exceeded KPIs by 15-20% in client retention, satisfaction, and revenue targets. Delivered strategic insights from market and competitor research to improve campaign ROI.
Diagnosed and resolved a wide range of client issues, from simple how-to questions to complex technical problems, ensuring minimal disruption to their workflow. Delivered clear, step-by-step guidance to customers over the phone, empowering them to navigate the software and resolve issues effectively.
Education
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