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Hi, I’m Natan Santiago Amorim, a freelance Social Media Manager and AI Evaluator based in Goiânia, Brazil. I work across multi-client portfolios doing hands-on digital content—setting up brand guidelines (fonts, colors, and imagery), creating post graphics and captions, and keeping everything aligned with the way each brand wants to show up online.…

Natan Santiago Amorim

Social Media Manager, AI Evaluator, AI Prompt Engineer, +2

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Hi, I’m Natan Santiago Amorim, a freelance Social Media Manager and AI Evaluator based in Goiânia, Brazil. I work across multi-client portfolios doing hands-on digital content—setting up brand guidelines (fonts, colors, and imagery), creating post graphics and captions, and keeping everything aligned with the way each brand wants to show up online.…

Available to hire

Hi, I’m Natan Santiago Amorim, a freelance Social Media Manager and AI Evaluator based in Goiânia, Brazil. I work across multi-client portfolios doing hands-on digital content—setting up brand guidelines (fonts, colors, and imagery), creating post graphics and captions, and keeping everything aligned with the way each brand wants to show up online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Remote Operations & Digital Content Coordinator at In.Terest

January 1, 2026 - Present

Oversee execution of digital campaigns for an internationally distributed team, coordinating content and assets so they match brand guidelines before deployment. Use AI tools to optimize creative workflows and administrative routines, reducing time spent on recurring design and content generation tasks.

Social Media & Paid Media Strategist at Grupo BRG Financial Consulting

September 1, 2021 - April 30, 2023

Designed and produced daily social media graphics and marketing creatives, maintaining the brand’s visual identity across digital channels. Synthesized consumer behavior data into clear, structured reports for internal stakeholders, combining creative execution with analytical writing.

Freelance Social Media Manager & AI Specialist at Upwork & Independent

February 1, 2021 - Present

Manage end-to-end social media presence for multiple B2B and e-commerce clients, including brand asset setup and daily content creation (not limited to scheduling). Test and evaluate generative AI outputs using multi-turn linguistic evaluation, prompt adherence checks, and structured text data annotations for AI training platforms such as Alignerr and Labelbox. Build iterative prompt workflows to refine AI-generated visual concepts and copy until they match strict client brand guidelines, and provide clear, structured written QA feedback on UX friction, prompt limitations, and workflow improvements.