Natan Santiago Amorim Silva
Hi, I’m Natan Santiago Amorim Silva, a Social Media Designer and Marketing Designer focused on creating high-performing visuals for both organic and paid campaigns.
About
Hi, I’m Natan Santiago Amorim Silva, a Social Media Designer and Marketing Designer focused on creating high-performing visuals for both organic and paid campaigns. I translate audience insights, brand guidelines, hooks, offers, and campaign goals into platform-ready content—covering everything from static ad creatives and visual identity systems to advertising videos and creative variations for testing.
I work in performance marketing and B2B environments, combining Adobe Creative Cloud with creative strategy and generative AI workflows to develop clear, testable creative concepts. From campaign analysis and A/B learnings to weekly production of social content across major platforms, I’m always aiming to improve creative effectiveness while keeping designs consistent with the brand.
- 5 years' experience
- Joined August 2026
Skills· 16
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Financial Services
- Software & Internet
- Retail
- Education
- Other
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Work experience· 6 roles
Creates static paid social assets, campaign-specific posts, advertising videos, and AI-assisted visuals for performance campaigns. Translates audience pain points, advertising hooks, offers, messaging, and testing hypotheses into clear visual concepts. Uses campaign analysis and A/B testing insights to recommend new angles, formats, messages, and visual approaches.
Oversee execution of digital campaigns for an internationally distributed team, coordinating content and assets so they match brand guidelines before deployment. Use AI tools to optimize creative workflows and administrative routines, reducing time spent on recurring design and content generation tasks.
Produced brand-compliant social media creatives, campaign assets, event materials, technical and corporate communications, internal communications, promotional materials, and videos for South American marketing operations. Created about five new pieces of content per week across Facebook, Instagram, LinkedIn, and YouTube. Supported visual and audiovisual production for educational and corporate projects including a podcast, web series, e-learning content, and regional events.
Education
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