Performance Marketing Specialist at Isle Blue

Scale Pinterest revenue for luxury villa rentals up to $892K (avg. order value $8,900). Manage Google Ads strategy (RSA & Demand Gen) across 1.02M clicks and 42.6M impressions, holding 466% ROAS using location-based bidding. Run AdRoll retargeting funnel generating $2.79M attributed revenue at 70x ROAS using audience exclusions to reduce wasted spend. Serve as Product Owner translating SEMrush technical audits into risk assessments that guide IT sprint priorities; improve tracking with proposed AdRoll Pixel and Google Ads Enhanced Conversions. Coordinate implementation with Google’s account manager and internal IT.

Digital Marketing Assistant at Isle Blue

Audited 10,918 crawled pages in SEMrush, resolving 4,700 critical errors and raising Site Health score to 60. Managed backlink profile of 105K links and 30.9K organic keywords, running disavowals and technical fixes to protect rankings on competitive terms. Coordinated global promotions (Winter Sales, Spring Forward, Endless Summer) generating $8.41M in attributed revenue. Reconciled monthly ad spend and built cross-channel attribution reports in GA4 and Looker Studio. Produced conversion-focused ad copy and designed high-end creatives (video, static, carousels) in Canva for Pinterest and Google Demand Gen, plus wrote landing pages and magazine articles using keyword gap analysis and E-E-A-T principles.

Experience Coordinator at Isle Blue

Used a custom-built CRM to confirm bookings and adjust bookings as needed for client requests. Managed payment adjustments (refunds, cancellations, additional charges) using Stripe. Coordinated with partners for seamless service delivery, sourcing alternatives when experiences/cars were fully booked. Facilitated internal communication with concierge teams using Skype, Excel Sheets, and Trello to ensure optimal options for guests.

English Teacher & Educational Content Creator at Connect.edu Center

Developed and delivered customized English lessons tailored to students’ proficiency levels, independently designing lesson plans and selecting materials. Designed engaging learning activities and evaluated homework with constructive feedback. Maintained student records (attendance, lesson completion, academic progress) and reported updates to the Head Teacher/CEO. Created educational e-books and digital learning resources in Canva and supported Instagram content creation.

Web Administrator at Isle Blue

Uploaded and edited web content within a custom-built database system. Crafted SEO-integrated web content for partner experiences. Conducted market research to identify new partnership and experience opportunities to expand inventory. Maintained partner communication to keep experience offerings current.

Public Relations Manager at Autopromet" S. Z. R. Branislav Cosic

Developed marketing communication plans including strategy, goals, budget, and tactics. Coordinated PR activities, scheduled appointments, and prepared meetings. Maintained company expenses with the staff bookkeeper. Managed media inquiries and handled phone/email communications.

Social Media Manager at Origo Advertising

Developed and executed social media strategies, increasing brand followers by 50% within one year. Optimized web content using WordPress to improve search visibility and engagement metrics. Monitored KPI metrics and produced monthly reports with actionable insights for senior managers and clients.