Head of Paid Search at Flow StaQ (Independent Contractor)

Led head of paid search as an independent contractor, developing and executing strategy for multiple clients. Independently and collaboratively managed end-to-end campaigns—from setup to optimization and reporting. Sourced, hired, and managed contractors to handle routine tasks, freeing bandwidth for strategic work. Maintained ultimate ownership of client KPIs and drove process improvements by creating structured roles, workflows, and quarterly internal audits to elevate campaign quality, feeds, and tracking. Proposed innovative new campaign types and strategic approaches to scale performance and increase efficiency. Built and mentored a high-performing team and integrated new technology tools to support workflow. Regularly on client calls to gather feedback and share updates. Kept up with industry conferences to inform best practices.

Digital Media Buying Manager at Makola

Managed digital media buying across paid channels, optimizing spend and driving growth. Developed quarterly revenue forecasts and testing plans; built dashboards and reporting; allocated budgets across search, social, and display to maximize ROI. Negotiated with vendors and partners, collaborated with agencies, and ensured data-driven decision-making. Achieved 100% client retention and increased client budgets by 97% YoY.

Senior Account Manager, Large Consumer Sector - Health & Wellness Vertical at Google, Inc.

Managed large consumer sector accounts in the Health & Wellness vertical; led strategy, execution, and optimization of search campaigns; delivered improvements in ROI; established strong client relationships; mentored junior staff; collaborated with cross-functional teams to align campaigns with business goals.

Paid Search Director at CPG Group's Search Agency / WPP

Directed paid search program for agency clients; defined strategies, set budgets, and oversaw day-to-day operations; managed and mentored a team of paid search specialists; partnered with clients and internal teams to optimize ROI; integrated paid search with broader digital marketing initiatives.

Digital Marketing Analyst at Burst Media Marketing

Led digital marketing analysis and outreach; implemented SEM/SEO campaigns; content creation; managed online marketing for seven regional clinics including SEM, SEO, website content updates, social media, community relations, and blogging; contributed to growth in traffic and engagement.