Led consulting projects for French beauty brands, analyzed market dynamics and brand positioning; developed a strategic audit presentation and presented key recommendations to stakeholders. Conducted R&D on 500+ beauty behavioral science analyses and innovation concepts for the firm’s AI platform. Represented the company at VivaTech 2025, engaging with international stakeholders and presenting core concepts, strengthening the company’s position in the AI-Beauty sector.

Business Analyst & Consultant at Food Analytics

July 1, 2024 - October 1, 2025

Consulted for FMCG and artisanal clients across five international markets; managed end-to-end project lifecycles from market research and data analysis to strategic audit delivery and client presentation. Conducted marketing research to map the competitive landscape, identify key players within the industry ecosystems, and present actionable recommendations to clients. Developed creative concepts and products, with recommendations on collaborations and positioning strategies; of which one recommendation led to an expansion into Japan. Analyzed over 1000 data entries across 7 global markets to support the internal AI algorithm and client projects. Participated in and presented on behalf of the company at SIAL 2025, engaging with international stakeholders from various sectors of the F&B industry.

Consultant at Manufacturing Consulting Project (Confidential Client)

February 1, 2024 - June 1, 2024

Led the marketing component of the audit, delivering comprehensive market research, market entry feasibility studies and crafting differentiated positioning strategies based on competitor and PESTEL analyses. Collaborated with a cross-functional, multinational team to consult on headquarter relocation options and strategic implications. Engaged in on-site client consultations to gain understanding of regional market challenges and growth opportunities.

Marketing & PR Intern at DAS Umbrella, Origin

June 1, 2022 - September 1, 2022

Managed integrated marketing activities for the Malaysian market, including communications and activities for media companies, listicles, backlinks, SEO and social media influencers. Handled the communication and relations of over 40 clients in the Malaysian market professionally in English, Bahasa Malaysia and Mandarin while translating official contracts and drafted templates into Bahasa Malaysia. Negotiated and secured 20 new clients for collaborations, doubling the client portfolio within 3 months.

Bartender & Staff at Ballroom by Barbary Coast

December 1, 2021 - January 1, 2024

Trained in fine-dining service standards and demonstrated adaptability in managing fast-paced, high-pressure situations. Delivered high-quality guest experiences through clear communication, personalized service, and attention to detail. Managed private events for over 100 guests and acted as first point of contact for corporate and investor clientele, ensuring seamless service and contributing to successful investor onboarding.