WinRho® Medical Advertisement – Communicating Urgency and Treatment

Designed a medical advertisement for WinRho®, a treatment for immune thrombocytopenia (ITP). The piece uses a dual visual metaphor: a fragile egg representing vulnerability and bold typography to emphasize life-saving intervention. Focused on delivering a sense of urgency while maintaining clarity and trust, aligning with healthcare industry standards for print media. My role included concept development, art direction, and final layout design.