Biaxin XL Advertisement – Bold Visual Metaphor for Assurance

Designed a striking pharmaceutical advertisement for Biaxin XL®, using humor and strong metaphor to communicate confidence in treatment efficacy. The visual concept features a man calmly facing an alligator, symbolizing patients’ trust in the product. I was responsible for the graphic layout, typography, brand consistency, and delivering production-ready files for print media, ensuring visual impact and adherence to medical marketing standards.