Nathan Chang - Incpetika
I’m Nathan Chang, a representative of Inceptika and an all-round marketer specialising in digital marketing and website systems, helping clients find one-stop solutions for brand growth and business needs.
About
I’m Nathan Chang, a representative of Inceptika and an all-round marketer specialising in digital marketing and website systems, helping clients find one-stop solutions for brand growth and business needs.
At Inceptika, our mission is to help brands grow through clear ideas, thoughtful design, and marketing that connects with people in a meaningful way.
Our work has spanned different industries and business needs, from premium workspace and AI-enabled platforms to retail systems, education and broader commercial branding. What ties these projects together is our belief that every brand deserves a solution that is not only visually strong, but genuinely useful to the people it is trying to reach. Whether we are shaping a digital experience, refining how a business presents itself, or helping improve the customer journey, we approach each project with the same goal: to create work that feels clear, intentional, and built for growth.
At Inceptika, we see ourselves not just as service providers, but as creative partners. We care about helping businesses move forward with confidence, and we are committed to building work that supports both brand value and long-term results.
- 3 years' experience
- Joined May 2026
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Media & Entertainment
- Government
- Energy & Utilities
- Non-Profit Organization
- Professional Services
- Education
- Manufacturing
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Work experience· 6 roles
Managed annual marketing budgeting, strategic plan and multi-channel communications across 20+ distributors and resellers across five Australian states for an Australian subsidiary of Jcon Technology Co., Ltd. Led the rebranding and website revamp for two product lines (AAC panel systems and solar carport), enhancing market presence and customer engagement via an updated website framework with AI integration and 3D rendered video. Achieved 150,000 Meta impressions in one week for the company’s first AAC panel campaign. Negotiated contracts, designed booths, and led marketing strategies for major industry events including Sydney Build 2026 and Master Builders QLD/NSW roadshows.
Developed and executed co-marketing plans with key customers and distributors, fostering long-term partnerships and boosting product adoption in solar and architecture markets. Led digital marketing campaigns across ANZ, achieving a 350% increase in organic and 500% increase in ads, improving impressions and leads across LinkedIn, Facebook, Instagram and Google. Managed GoodWe’s participation in All Energy 2025 and SEANZ 2025 exhibitions, increasing attendance and visibility among installers, builders and sustainability partners. Built and maintained strategic media partnerships to manage video shoots for Channel 9 programme and related campaigns.
Created and posted engaging daily content to enhance brand exposure, focusing on post impressions, analytics and client communications to support para-sport development. Contributed to meetings on marketing, branding and social media strategies to improve media impressions and engagement rates. Achieved significant reach and engagement metrics across Facebook, Instagram, TikTok and X.
Education
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