Available to hire
I’m Nathanael Ras, a dedicated Business Administration student with a strong background in visual arts, graphic design, and project management. I’m proficient in UI/UX design and passionate about youth empowerment.
I have a proven ability to lead teams and manage projects effectively, focusing on innovation and strategic planning. I’m seeking to leverage my skills and experience to contribute to a forward-thinking organization.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Product Photographer & E-Commerce Designer at Pro 1 Racing
November 1, 2025 - PresentSole visual lead for an automotive e-commerce brand, transforming the store's visual identity from amateur snapshots to a professional, premium standard on Shopee. Overhauled product imagery, designed overlays displaying technical specs, material details, and motor compatibility on thumbnails, reducing inquiries and aiding purchase decisions. Managed visual lifecycle for 5–20 SKUs per batch, including lighting, shooting, retouching, and layout design using Adobe Photoshop and Lightroom. Ensured assets met e-commerce guidelines and maintained a consistent premium aesthetic across the storefront.
Brand & Creative Lead at Motcha (F&B Startup)
July 1, 2025 - November 1, 2025Led end-to-end brand creation, establishing core brand voice, visual tone, and logo design. Delivered 360° visual execution for offline/online touchpoints (packaging, event booths, website UI/UX). Managed Instagram strategy and full creative production, focusing on humanistic storytelling around wellness and tea origins to build community engagement.
Head of Design, Publication, and Documentation at Parahyangan Catholic University Career Development Centre
February 1, 2025 - May 1, 2025Led creative direction and communication strategy for UNPAR's largest annual Career Expo, managing a cross-functional team to deliver high-impact visual assets and marketing campaigns. Executed a content strategy generating 300,000+ views and reached 76,000+ accounts in just one month, gaining 500+ new followers. Established and enforced comprehensive brand guidelines to ensure 100% consistency across all digital assets and print media. Managed and mentored a design team, overseeing the end-to-end production workflow—from content pillars and ideation to final documentation—ensuring all cross-divisional deadlines were met.
UI/UX Design Intern at Parahyangan Catholic University Learning Directorate
May 1, 2024 - February 1, 2025Contributed to the digital transformation of UNPAR's education system by designing the interface and experience for the university's MOOC (Massive Open Online Course) platform. Focused on translating complex academic requirements into intuitive, student-friendly digital environments. Designed wireframes and high-fidelity prototypes in Figma for critical learning flows, including the Student Dashboard, Progress Tracker, and Assessment Interface. Conducted comprehensive user research (interviews & usability testing) to identify student pain points, creating data-driven personas and journey maps that guided the platform’s feature prioritization. Developed a cohesive UI component library and graphic assets using Adobe Creative Suite, ensuring the MOOC platform aligned with UNPAR’s visual identity and brand guidelines. Bridged the gap between design and code by preparing detailed design specs and assets, collaborating closely with engineers to ensure pixel-perfect implementation of the
Education
Bachelor's Degree in Business Administration at Parahyangan Catholic University
July 1, 2022 - June 7, 2026Qualifications
Industry Experience
Education, Media & Entertainment, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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