Navdeep Singroha

Online & Performance Marketing Manager at Think project – European SaaS Company

Managed and optimized Google Ads, Meta Ads, and LinkedIn Ads campaigns across DACH, UKI, and other regions, driving a 600% increase in lead generation. Led multilingual keyword research, restructured Google search campaigns, and built multi-channel paid strategy including LinkedIn, Google Ads, and SEO. Implemented lead scoring, landing page and attribution improvements, and initiated MarTech integrations with Marketo and Salesforce CRM to automate the funnel. Delivered overall ROAS of 8.6, with non-branded Google Search Ads ROAS of 4.0 and branded Search Ads ROAS of 28.3. Automated reporting and dashboards using AI, and built retargeting audience segments for YouTube Ads using Google Analytics. Achieved improvements in CTR, conversion rate, trash lead rate, opportunity rate, and ROAS through continuous experimentation and optimization.

Senior Unit Manager - Digital Marketing / Performance Marketing at Bajaj Finance Ltd – NBFC / BFSI

Led target-driven social media and marketplace marketing campaigns using Facebook Ads, Flipkart, and Amazon, increasing lead generation and user acquisition by 60%. Pioneered app marketing across Google and Facebook Ads to drive installations. Optimized workflows using SQL CSV exports, reducing audience upload time from 3 hours to 10 minutes. Improved customer experience and funnel performance, increasing targeted numbers by 220% and reducing cost of acquisition by 68%. Conducted A/B testing, audience and keyword research, and integrated new digital and affiliate channels (including RCS and MOIP) to enhance digital sales. Reduced lead flow pass time from 48 hours to 30 minutes, managed a monthly budget of 2.25 Cr, and collaborated with creative, COE, marketing, and sales teams to drive major conversion gains. Supported CRM platforms (GA, CleverTap, Salesforce Marketing Cloud, Oracle CDP) and implemented TOFU/BOFU marketing automation to save manual effort while improving efficiency.

Digital Marketing Executive at DXC Technology – IT Services and Consulting

Enhanced B2B brand visibility and lead generation using targeted LinkedIn marketing campaigns. Built PPC and Google AdWords strategy to increase web traffic by 37%. Performed market research and keyword analysis using Keyword Planner and SEMrush. Automated marketing reporting using SQL and data lake solutions, reducing manual reporting hours. Onboarded new channels and improved funnel efficiency using pre- and post-campaign analysis. Localized Meta ads and email funnels for US, UK, and Europe, resulting in onboarding 41 new clients. Supported awareness through display advertising, strengthened stakeholder relationships (including Gartner analysts), and executed marketing communications aligned with the product value proposition.

Marketing Management Trainee at Sify Technologies – IT Services and Telecommunication

Executed B2B marketing initiatives including SEO, SEM, and LinkedIn Ads, increasing website traffic by 90%. Supported product marketing with digital strategy, campaign planning, SMM, and email campaigns. Integrated and used HubSpot, SMS, and LinkedIn Sales Navigator for inbound marketing. Performed business intelligence analysis using Gartner and ZoomInfo. Onboarded advertising agencies for website UI/UX redesign and SEO enhancements. Analyzed web data and user journeys via Google Analytics to improve UX and refined content strategy to improve audience engagement.