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I am a performance-driven digital marketing professional with 7 years of experience in creating and leading performance marketing strategies, campaigns, and lead generation. I specialize in demand generation, media planning, data analysis, and a wide range of growth marketing channels. I have led B2B, D2C, and B2C campaigns across Google Ads, Facebook Ads, email marketing, SMS, affiliate marketing, web marketing, and other integrated channels. I am proficient in analytics, MarTech integrations, and AI-powered optimization that drive measurable ROI, while collaborating closely with cross-functional teams to scale websites, apps, and digital conversions.…I am a performance-driven digital marketing professional with 7 years of experience in creating and leading performance marketing strategies, campaigns, and lead generation. I specialize in demand generation, media planning, data analysis, and a wide range of growth marketing channels. I have led B2B, D2C, and B2C campaigns across Google Ads, Facebook Ads, email marketing, SMS, affiliate marketing, web marketing, and other integrated channels. I am proficient in analytics, MarTech integrations, and AI-powered optimization that drive measurable ROI, while collaborating closely with cross-functional teams to scale websites, apps, and digital conversions.

Navdeep Singroha

Digital Marketer, Growth Marketer, Performance Marketer

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I am a performance-driven digital marketing professional with 7 years of experience in creating and leading performance marketing strategies, campaigns, and lead generation. I specialize in demand generation, media planning, data analysis, and a wide range of growth marketing channels. I have led B2B, D2C, and B2C campaigns across Google Ads, Facebook Ads, email marketing, SMS, affiliate marketing, web marketing, and other integrated channels. I am proficient in analytics, MarTech integrations, and AI-powered optimization that drive measurable ROI, while collaborating closely with cross-functional teams to scale websites, apps, and digital conversions.…I am a performance-driven digital marketing professional with 7 years of experience in creating and leading performance marketing strategies, campaigns, and lead generation. I specialize in demand generation, media planning, data analysis, and a wide range of growth marketing channels. I have led B2B, D2C, and B2C campaigns across Google Ads, Facebook Ads, email marketing, SMS, affiliate marketing, web marketing, and other integrated channels. I am proficient in analytics, MarTech integrations, and AI-powered optimization that drive measurable ROI, while collaborating closely with cross-functional teams to scale websites, apps, and digital conversions.

Available to hire

I am a performance-driven digital marketing professional with 7 years of experience in creating and leading performance marketing strategies, campaigns, and lead generation. I specialize in demand generation, media planning, data analysis, and a wide range of growth marketing channels.

I have led B2B, D2C, and B2C campaigns across Google Ads, Facebook Ads, email marketing, SMS, affiliate marketing, web marketing, and other integrated channels. I am proficient in analytics, MarTech integrations, and AI-powered optimization that drive measurable ROI, while collaborating closely with cross-functional teams to scale websites, apps, and digital conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Online & Performance Marketing Manager at Think project – European SaaS Company

August 1, 2024 - Present

Managed, optimized, and executed Google Ads, Meta Ads and LinkedIn Ads campaigns across the DACH, UKI, and France regions, delivering a 600% increase in lead generation. Re-structured campaigns, performed multilingual keyword research, implemented lead scoring, and enhanced attribution with new landing pages. Collaborated with the tech team to automate the entire campaign funnel using Marketo and Salesforce CRM, achieving an overall ROAS of 8.6 (branded Search ROAS 28.3). Automated reporting with AI-powered dashboards and created retargeting audiences for YouTube.

Senior Unit Manager - Digital Marketing /Performance Marketing at Bajaj Finance Ltd

June 1, 2022 - July 31, 2024

Led cross-channel social and marketplace campaigns on Facebook, Flipkart, and Amazon, driving a 60% increase in lead generation and user acquisition. Pioneered app marketing for installations and reduced lead flow time (SQL exports reduced audience upload time from 3 hours to 10 minutes). Achieved a 68% reduction in CAC and 220% increase in targeted numbers. Expanded digital and affiliate channels (including RCS and MOIP), and improved website/digital conversions by over 230%. Managed a monthly budget of INR 2.25 Cr and delivered streamlined marketing automation to save manual hours.

Marketing Executive at DXC Technology

July 1, 2021 - June 30, 2022

Enhanced B2B brand visibility and lead generation through targeted LinkedIn campaigns; implemented PPC and Google AdWords strategies increasing web traffic by 37%. Automated marketing reports via SQL and data lake solutions, onboarding 41 new clients across US, UK, and Europe. Tailored Meta ads, email campaigns, and lead management funnels to optimize post-click conversions; strengthened relationships with Gartner through data insights.

Marketing Management Trainee at Sify Technologies

July 1, 2020 - July 31, 2021

Executed B2B marketing initiatives (SEO, SEM, LinkedIn Ads) resulting in a 90% rise in website traffic. Supported product marketing with digital strategy, SMM, and email campaigns; integrated HubSpot, SMS, and LinkedIn Sales Navigator to enhance inbound marketing. Coordinated with external agencies for UI/UX and SEO improvements and performed web data analysis to improve user journeys.

Assistant Systems Engineer at Tata Consultancy Services

July 1, 2016 - March 31, 2018

Conducted short- and long-tail keyword research for upcoming Tata launches to optimize search campaigns. Served as liaison between on-site (US) and offshore teams for marketing deliverables. Created content for internal/external communication, implemented email marketing automation flows, and supported budgeting and content management for product launches. Analyzed Facebook ad library to refine social media strategy and coordinated digital advertising for Tata Tiago and Nexon launches.