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Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization. Skilled in analytics tools (Google Analytics, Search Console, Microsoft Clarity, SEMrush, Ahrefs) and A/B testing to improve traffic, conversions, and UX across web and e-commerce properties. Holds an MSc in Digital Marketing Management and a BA in International Business Management, with multilingual communication skills in Arabic, English, and French.…Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization. Skilled in analytics tools (Google Analytics, Search Console, Microsoft Clarity, SEMrush, Ahrefs) and A/B testing to improve traffic, conversions, and UX across web and e-commerce properties. Holds an MSc in Digital Marketing Management and a BA in International Business Management, with multilingual communication skills in Arabic, English, and French.

Naoufal M

Digital Marketer, Marketing Automation Specialist

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Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization. Skilled in analytics tools (Google Analytics, Search Console, Microsoft Clarity, SEMrush, Ahrefs) and A/B testing to improve traffic, conversions, and UX across web and e-commerce properties. Holds an MSc in Digital Marketing Management and a BA in International Business Management, with multilingual communication skills in Arabic, English, and French.…Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization. Skilled in analytics tools (Google Analytics, Search Console, Microsoft Clarity, SEMrush, Ahrefs) and A/B testing to improve traffic, conversions, and UX across web and e-commerce properties. Holds an MSc in Digital Marketing Management and a BA in International Business Management, with multilingual communication skills in Arabic, English, and French.

Available to hire

Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization. Skilled in analytics tools (Google Analytics, Search Console, Microsoft Clarity, SEMrush, Ahrefs) and A/B testing to improve traffic, conversions, and UX across web and e-commerce properties. Holds an MSc in Digital Marketing Management and a BA in International Business Management, with multilingual communication skills in Arabic, English, and French.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Arabic

Fluent

French

Intermediate

German

Beginner

Work Experience

Digital marketing, SEO & SEA Specialist at Lead & Connect

April 1, 2025 - August 1, 2025

-Create and manage Google Ads & Meta Ads campaigns for Ogenies.com -Monitor and interpret core KPIs in Google Analytics & Google Search Console. -Set up Microsoft Clarity for heat-map and session-recording insights. -Conducted keyword and competitive gap analysis in SEMrush. -Delivered data-backed UI/UX recommendations (navigation, CTA placement, mobile speed)

Digital Marketer at AI AUTOMATION AGENCY

January 1, 2025 - March 1, 2025

-Managed social media strategy, graphic design using Canva. -Used Google Analytics, Tag manager, Search Console, and Microsoft Clarity to analyze data. -Executed Meta ads and Google Ads campaigns for Dutch and German E-commerce brands. -Optimized on page SEO using Ahrefs. -Used AI tools, (Leonardo Ai, Kling AI) for image generation.

Marketing Associate at Sanford Federal Africa

January 1, 2024 - June 1, 2024

-Conducted keyword research with SEMrush, lifting average rankings for priority terms. -Partnered with developers to roll out on-page SEO, schema markup, and UX enhancements that raised CTR. -Produced and edited video content for social platforms to amplify brand engagement. -Captured and edited video content for social platforms, enhancing brand engagement. -Performed SEO audits and translated Google Analytics insights into prioritized recommendations.

Co-Founder & Digital Marketing Executive at Verbung

October 1, 2021 - December 1, 2023

-Directed SEO and SEM strategies, resulting in a significant increase in organic traffic and sales. -Grew social media following through organic and paid campaigns. -Managed a content calendar to drive brand visibility via blogs and multimedia content. -Analysed campaign performance with Google Analytics, reporting insights to guide strategy. -Optimized conversion rates through A/B testing.