Naoufal M
Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization.
About
Digital Marketing Specialist with 5+ years of experience in SEO, SEA, content strategy, and social media management, focused on data-driven growth and performance optimization. Skilled in analytics tools (Google Analytics, Search Console, Microsoft Clarity, SEMrush, Ahrefs) and A/B testing to improve traffic, conversions, and UX across web and e-commerce properties. Holds an MSc in Digital Marketing Management and a BA in International Business Management, with multilingual communication skills in Arabic, English, and French.
- 3 years' experience
- Joined December 2025
Languages
- EnglishFluent
- ArabicFluent
- FrenchIntermediate
- GermanBeginner
Industry experience
- Software & Internet
- Travel & Hospitality
More experts in Tanger, Morocco
Work experience· 4 roles
-Create and manage Google Ads & Meta Ads campaigns for Ogenies.com -Monitor and interpret core KPIs in Google Analytics & Google Search Console. -Set up Microsoft Clarity for heat-map and session-recording insights. -Conducted keyword and competitive gap analysis in SEMrush. -Delivered data-backed UI/UX recommendations (navigation, CTA placement, mobile speed)
-Managed social media strategy, graphic design using Canva. -Used Google Analytics, Tag manager, Search Console, and Microsoft Clarity to analyze data. -Executed Meta ads and Google Ads campaigns for Dutch and German E-commerce brands. -Optimized on page SEO using Ahrefs. -Used AI tools, (Leonardo Ai, Kling AI) for image generation.
-Conducted keyword research with SEMrush, lifting average rankings for priority terms. -Partnered with developers to roll out on-page SEO, schema markup, and UX enhancements that raised CTR. -Produced and edited video content for social platforms to amplify brand engagement. -Captured and edited video content for social platforms, enhancing brand engagement. -Performed SEO audits and translated Google Analytics insights into prioritized recommendations.
Education
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