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Hi! I'm Nayha, a Social Media Manager and Copywriter with over 10 years of experience shaping digital strategy, content, and campaigns across the global fashion and lifestyle landscape. I have a strong track record of driving brand growth, audience engagement, and e-commerce performance through data-led social media, influencer partnerships, and paid media. I am able to blend creative storytelling with analytical insight to craft compelling narratives and deliver impactful, results-driven campaigns across multiple markets, with extensive experience throughout EMEA. I am skilled in leading cross-functional teams and collaborating with agencies to execute cohesive, high-performing strategies that elevate brand presence and deliver measurable business outcomes. I am passionate about connecting brands with audiences through both words and strategy, with a focus on innovation, cultural relevance, and continuous growth in the ever-evolving digital space.…Hi! I'm Nayha, a Social Media Manager and Copywriter with over 10 years of experience shaping digital strategy, content, and campaigns across the global fashion and lifestyle landscape. I have a strong track record of driving brand growth, audience engagement, and e-commerce performance through data-led social media, influencer partnerships, and paid media. I am able to blend creative storytelling with analytical insight to craft compelling narratives and deliver impactful, results-driven campaigns across multiple markets, with extensive experience throughout EMEA. I am skilled in leading cross-functional teams and collaborating with agencies to execute cohesive, high-performing strategies that elevate brand presence and deliver measurable business outcomes. I am passionate about connecting brands with audiences through both words and strategy, with a focus on innovation, cultural relevance, and continuous growth in the ever-evolving digital space.

Nayha Vallabh

Content Strategist, Copywriter, Influencer Marketing Manager, +7

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Hi! I'm Nayha, a Social Media Manager and Copywriter with over 10 years of experience shaping digital strategy, content, and campaigns across the global fashion and lifestyle landscape. I have a strong track record of driving brand growth, audience engagement, and e-commerce performance through data-led social media, influencer partnerships, and paid media. I am able to blend creative storytelling with analytical insight to craft compelling narratives and deliver impactful, results-driven campaigns across multiple markets, with extensive experience throughout EMEA. I am skilled in leading cross-functional teams and collaborating with agencies to execute cohesive, high-performing strategies that elevate brand presence and deliver measurable business outcomes. I am passionate about connecting brands with audiences through both words and strategy, with a focus on innovation, cultural relevance, and continuous growth in the ever-evolving digital space.…Hi! I'm Nayha, a Social Media Manager and Copywriter with over 10 years of experience shaping digital strategy, content, and campaigns across the global fashion and lifestyle landscape. I have a strong track record of driving brand growth, audience engagement, and e-commerce performance through data-led social media, influencer partnerships, and paid media. I am able to blend creative storytelling with analytical insight to craft compelling narratives and deliver impactful, results-driven campaigns across multiple markets, with extensive experience throughout EMEA. I am skilled in leading cross-functional teams and collaborating with agencies to execute cohesive, high-performing strategies that elevate brand presence and deliver measurable business outcomes. I am passionate about connecting brands with audiences through both words and strategy, with a focus on innovation, cultural relevance, and continuous growth in the ever-evolving digital space.

Available to hire

Hi! I’m Nayha, a Social Media Manager and Copywriter with over 10 years of experience shaping digital strategy, content, and campaigns across the global fashion and lifestyle landscape. I have a strong track record of driving brand growth, audience engagement, and e-commerce performance through data-led social media, influencer partnerships, and paid media.

I am able to blend creative storytelling with analytical insight to craft compelling narratives and deliver impactful, results-driven campaigns across multiple markets, with extensive experience throughout EMEA. I am skilled in leading cross-functional teams and collaborating with agencies to execute cohesive, high-performing strategies that elevate brand presence and deliver measurable business outcomes.

I am passionate about connecting brands with audiences through both words and strategy, with a focus on innovation, cultural relevance, and continuous growth in the ever-evolving digital space.

Skills

Copywriting

GA4

Social Media Design

Experience Level

Copywriting

Expert

GA4

Expert

Social Media Design

Expert

Language

English

Fluent

Work Experience

Social Media Manager (EMEA) at Wrangler

January 1, 2023 - Present

Lead social media strategy across EMEA markets for a global fashion brand, Wrangler. Manage agency partners and creative teams to deliver integrated campaigns. Develop and execute paid and organic social campaigns driving traffic and e-commerce performance. Lead influencer strategy across Europe to increase brand awareness and engagement. Oversee multi-channel content across Instagram, TikTok, YouTube and Meta platforms. Manage social media budgets and optimize performance using data and analytics tools. Report campaign performance to senior stakeholders, translating insights into actionable strategy.

Content & Social Media Manager at Haute Route (Ironman)

January 1, 2022 - January 1, 2023

Led global social media and content strategy across digital, events and web platforms. Managed content production across social media, website, blog and CRM channels. Oversaw a team of designers and freelance copywriters. Delivered end-to-end campaign execution across Instagram, Facebook, YouTube and LinkedIn. Produced monthly performance reports and optimised campaigns based on insights. Ensured consistency of brand voice across all digital and offline touchpoints.

Content & Social Media Manager at L.K. Bennett

November 1, 2018 - November 1, 2021

Led global content and social media strategy across e-commerce, digital and in-store channels. Managed and developed a social and content team. Delivered seasonal campaigns aligned with brand and commercial objectives. Created and executed editorial calendars and content roadmaps. Used data and analytics to optimise campaign performance and engagement. Oversaw copy and content across digital, CRM and marketing channels.

Deputy Content Manager / Senior Editorial Coordinator / Copywriter at Ted Baker London

January 1, 2016 - October 1, 2018

Progressed through multiple roles to lead global editorial content strategy and online campaigns. Managed editorial teams and content production workflows. Delivered SEO-driven content and optimised website performance. Oversaw campaign launches, seasonal updates and digital storytelling.

Digital Marketing Executive at Qatalyst Global

September 1, 2015 - January 1, 2016

Created SEO-driven content and managed digital marketing campaigns for international events. Produced email marketing campaigns using MailChimp. Managed social media content and audience engagement. Analysed performance using Google Analytics to improve campaign effectiveness.

Junior Fashion & Lifestyle Writer at SecretSales.com

May 1, 2014 - July 1, 2015

Produced high-volume editorial and product content for the fashion e-commerce platform, SecretSales.com. Supported SEO strategy and content optimisation to drive traffic. Created marketing emails and social media content. Contributed to audience growth through content and digital campaigns.