graphic design at HAUM Skincare

As a Graphic Designer, I lead the creative direction at HAUM Skincare. Responsibilities: 1. Develop and maintain corporate design (logo, guidelines, color palette, collaterals, and imagery). 2. Handle branding for new products (packaging, product design, naming, photo and video direction). 3. Create social media content (Instagram posts, stories, reels covers) and motion graphics when needed. 4. Develop special campaigns (new launches) to increase brand visibility and engagement: - Conduct concept research - Scout models, wardrobe, locations, and vendors - Create moodboards, branding, and storyboards - Coordinate with vendors from pre-production to post-production - Monitor the post-production process 5. Produce creative assets for marketplaces (Shopee, Tokopedia, TikTok Shop), including store banners, PDP images, OBS stickers, ads, and live covers. 6. Develop monthly campaign creatives (e.g., Payday Sale, Twin Date), from research and moodboard creation to execution. 7. Edit and retouch photos to ensure consistency with brand guidelines. 8. Lead the social media team in executing smaller campaigns, including acting as photographer/videographer when needed. 9. Oversee all creative assets to ensure quality and consistency. 10. Collaborate with the CEO on product ideation.