Available to hire
I am Nazlihan Kocaoglu, a Creative Director and Brand & Content Strategy Lead with extensive experience building brand positions and end-to-end communications across lifestyle, hospitality, and retail sectors. I develop performance-driven content systems and translate strategic goals into platform-specific messaging that resonates with target audiences.\n\nI lead cross-functional collaboration with designers, photographers, videographers, and external partners, oversee social media and marketing programs, and optimize content based on performance insights to drive engagement, conversions, and long-term brand value. I am passionate about maintaining a consistent brand voice and visual language across all touchpoints and enjoy building teams and influencer partnerships.
Experience Level
Expert
Language
English
Advanced
Work Experience
Creative Director / Brand & Content Strategy Lead at Studio Kiji
January 1, 2021 - PresentLead end-to-end brand and content strategy for multiple brands across lifestyle, hospitality, and retail sectors. Define brand positioning, communication frameworks, and content direction aligned with business goals. Lead cross-functional collaboration with designers, photographers, videographers, and external partners. Translate brand tone into platform-specific communications, monitor content and campaign performance, and turn insights into actionable optimization decisions. Ensure consistency in brand voice, visual language, and messaging across all platforms. Drive growth and high-impact campaigns.
Brand Consultant & Marketing Director at Babs Street Food
January 1, 2021 - PresentLead end-to-end brand and content strategy for multiple brands across lifestyle, hospitality, and retail sectors; align brand identity with business goals; build and execute cross-channel marketing campaigns; manage influencer collaborations; oversee packaging, pricing, and product positioning; manage product photography for website and campaigns.
Co-Founder & Creative Director at Muna Istanbul
January 1, 2013 - December 31, 2020Co-founded and led selected social media projects and brand highlights. Built a premium brand world across content, launches, influencer activations, and community engagement. Led influencer partnerships including high-profile names and oversaw brand visibility for luxury product lines. Created and maintained a consistent premium brand presence across content, launches, and activations.
Procurement and Sales Coordinator at Casa Design Migros Turkey
January 1, 2010 - December 31, 2012Supported procurement and sales activities, coordinating supplier relations and sales processes.
Intern, Sales Department at Casa Design Migros Turkey
June 1, 2009 - July 31, 2009Summer internship supporting the sales team and learning retail operations.
Intern, Sales Department at Migros Turkey
June 1, 2009 - July 1, 2009Supported sales operations, customer service, and merchandising tasks; assisted in market research and product placement during a June–July internship.
Creative Director at Studio Kiji
January 1, 2024 - PresentLead end-to-end brand and content strategy across multiple brands in lifestyle, hospitality, and retail sectors. Coordinate cross-functional collaboration with designers, photographers, videographers, and external partners; translate brand tone and identity into platform-specific communications; oversee social media planning and content strategy across Instagram and Facebook; ensure consistency of brand voice and visuals across all outputs.
Creative Director / Brand & Content Strategy Lead at Studio Kiji
January 1, 2020 - PresentLed end-to-end communications strategies and brand positioning across multiple industries, aligning brand identity with measurable growth. Built cross-functional collaboration across creative teams and external partners, translated strategic goals into platform-specific communications, monitored content performance, and optimized for high-impact formats. Managed monthly promotional campaigns, pricing communications, and consumer-facing messaging; directed product and brand photography shoots for digital presence.
Procurement and Sales Coordinator at Casa Ridesign Migro, Turkey
January 1, 2010 - December 31, 2012Coordinated procurement and sales activities, supported product sourcing and supplier liaison, and contributed to pricing and distribution planning.
Intern, Sales Department
June 1, 2009 - July 1, 2009Sales department internship supporting daily sales operations and teamwork.
Education
Bachelor of Arts in History at Koç University College of Social Sciences and Humanities, Istanbul
January 1, 1994 - January 1, 2005High School Diploma at Şişli Terakki Private High School, Istanbul
January 11, 2030 - April 20, 2026Bachelor of Arts in History at Koç University College of Social Sciences and Humanities
January 1, 2005 - January 1, 2010High School Diploma at Şişli Terakki Private High School
January 1, 1994 - January 1, 2005Bachelor of Arts in History at Koç University College of Social Sciences and Humanities
January 1, 1994 - January 1, 2005High School Diploma at Şişli Terakki Private High School
January 11, 2030 - June 1, 2026Qualifications
Google Ads Search & Display Certification
January 11, 2030 - April 20, 2026Neuro Marketing & Consumer Behavior Certification
January 11, 2030 - April 20, 2026Google Ads Certification (Search & Display)
January 11, 2030 - June 1, 2026Google Ads Search & Display Certifications
January 11, 2030 - June 1, 2026Neuromarketing, Consumer Behaviour (Istanbul Business Institute)
January 11, 2030 - June 1, 2026Brand Management & Advertising Strategies
January 11, 2030 - June 1, 2026Facebook & Instagram Advertising Strategies
January 11, 2030 - June 1, 2026Social Media Strategy & Management
January 11, 2030 - June 1, 2026Content Creation (Posts, Reels, Carousels, Stories)
January 11, 2030 - June 1, 2026Paid Ads Management (Meta Ads)
January 11, 2030 - June 1, 2026Influencer Marketing & UGC Integration
January 11, 2030 - June 1, 2026Community Management & Engagement
January 11, 2030 - June 1, 2026Adobe Photoshop
January 11, 2030 - June 1, 2026Adobe Illustrator
January 11, 2030 - June 1, 2026Adobe Premiere Pro
January 11, 2030 - June 1, 2026Adobe After Effects
January 11, 2030 - June 1, 2026Canva
January 11, 2030 - June 1, 2026Final Cut Pro X
January 11, 2030 - June 1, 2026DaVinci Resolve Studio
January 11, 2030 - June 1, 2026Brand Management
January 11, 2030 - June 1, 2026Brand Identity
January 11, 2030 - June 1, 2026Brand Designer
January 11, 2030 - June 1, 2026Logo Designer
January 11, 2030 - June 1, 2026Pitch Deck Designer
January 11, 2030 - June 1, 2026Presentation Design
January 11, 2030 - June 1, 2026Content Creator
January 11, 2030 - June 1, 2026Social Media Strategy
January 11, 2030 - June 1, 2026Social Media Management
January 11, 2030 - June 1, 2026Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
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