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I am Nazlihan Kocaoglu, a Creative Director and Brand & Content Strategy Lead with extensive experience in building brand positions, leading end-to-end communications strategies, and developing performance-driven content systems across lifestyle, hospitality, and retail sectors. I have a strong background in aligning brand identity with measurable growth, translating strategic goals into platform-specific communications, and leading cross-functional collaboration across creative teams, agencies, and stakeholders. I combine creative direction with performance insights to build high-impact campaigns, strengthen brand presence, and drive engagement, conversion, and long-term brand value. I have managed monthly promotional campaigns and participated in product selection and pricing strategy, while coordinating luxury product photography to enhance brand visibility and appeal to target customers. My work spans global influencer collaborations, social media strategy, and cohesive brand experiences across multiple channels.…I am Nazlihan Kocaoglu, a Creative Director and Brand & Content Strategy Lead with extensive experience in building brand positions, leading end-to-end communications strategies, and developing performance-driven content systems across lifestyle, hospitality, and retail sectors. I have a strong background in aligning brand identity with measurable growth, translating strategic goals into platform-specific communications, and leading cross-functional collaboration across creative teams, agencies, and stakeholders. I combine creative direction with performance insights to build high-impact campaigns, strengthen brand presence, and drive engagement, conversion, and long-term brand value. I have managed monthly promotional campaigns and participated in product selection and pricing strategy, while coordinating luxury product photography to enhance brand visibility and appeal to target customers. My work spans global influencer collaborations, social media strategy, and cohesive brand experiences across multiple channels.

Nazlihan Kocaoglu

Creative Director, Brand Strategist, Marketing Strategist, +2

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I am Nazlihan Kocaoglu, a Creative Director and Brand & Content Strategy Lead with extensive experience in building brand positions, leading end-to-end communications strategies, and developing performance-driven content systems across lifestyle, hospitality, and retail sectors. I have a strong background in aligning brand identity with measurable growth, translating strategic goals into platform-specific communications, and leading cross-functional collaboration across creative teams, agencies, and stakeholders. I combine creative direction with performance insights to build high-impact campaigns, strengthen brand presence, and drive engagement, conversion, and long-term brand value. I have managed monthly promotional campaigns and participated in product selection and pricing strategy, while coordinating luxury product photography to enhance brand visibility and appeal to target customers. My work spans global influencer collaborations, social media strategy, and cohesive brand experiences across multiple channels.…I am Nazlihan Kocaoglu, a Creative Director and Brand & Content Strategy Lead with extensive experience in building brand positions, leading end-to-end communications strategies, and developing performance-driven content systems across lifestyle, hospitality, and retail sectors. I have a strong background in aligning brand identity with measurable growth, translating strategic goals into platform-specific communications, and leading cross-functional collaboration across creative teams, agencies, and stakeholders. I combine creative direction with performance insights to build high-impact campaigns, strengthen brand presence, and drive engagement, conversion, and long-term brand value. I have managed monthly promotional campaigns and participated in product selection and pricing strategy, while coordinating luxury product photography to enhance brand visibility and appeal to target customers. My work spans global influencer collaborations, social media strategy, and cohesive brand experiences across multiple channels.

Available to hire

I am Nazlihan Kocaoglu, a Creative Director and Brand & Content Strategy Lead with extensive experience in building brand positions, leading end-to-end communications strategies, and developing performance-driven content systems across lifestyle, hospitality, and retail sectors. I have a strong background in aligning brand identity with measurable growth, translating strategic goals into platform-specific communications, and leading cross-functional collaboration across creative teams, agencies, and stakeholders.

I combine creative direction with performance insights to build high-impact campaigns, strengthen brand presence, and drive engagement, conversion, and long-term brand value. I have managed monthly promotional campaigns and participated in product selection and pricing strategy, while coordinating luxury product photography to enhance brand visibility and appeal to target customers. My work spans global influencer collaborations, social media strategy, and cohesive brand experiences across multiple channels.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Work Experience

Creative Director / Brand & Content Strategy Lead at Studio Kiji

January 1, 2021 - Present

Lead end-to-end brand and content strategy for multiple brands across lifestyle, hospitality, and retail sectors. Define brand positioning, communication frameworks, and content direction aligned with business goals. Lead cross-functional collaboration with designers, photographers, videographers, and external partners. Translate brand tone into platform-specific communications, monitor content and campaign performance, and turn insights into actionable optimization decisions. Ensure consistency in brand voice, visual language, and messaging across all platforms. Drive growth and high-impact campaigns.

Brand Consultant & Marketing Director at Babs Street Food

January 1, 2021 - Present

Lead end-to-end brand and content strategy for multiple brands across lifestyle, hospitality, and retail sectors; align brand identity with business goals; build and execute cross-channel marketing campaigns; manage influencer collaborations; oversee packaging, pricing, and product positioning; manage product photography for website and campaigns.

Co-Founder & Creative Director at Muna Istanbul

January 1, 2013 - December 31, 2020

Co-founded and led selected social media projects and brand highlights. Built a premium brand world across content, launches, influencer activations, and community engagement. Led influencer partnerships including high-profile names and oversaw brand visibility for luxury product lines. Created and maintained a consistent premium brand presence across content, launches, and activations.

Procurement and Sales Coordinator at Casa Design Migros Turkey

January 1, 2010 - December 31, 2012

Supported procurement and sales activities, coordinating supplier relations and sales processes.

Intern, Sales Department at Casa Design Migros Turkey

June 1, 2009 - July 31, 2009

Summer internship supporting the sales team and learning retail operations.