GiftBox Co. — Logo & Brand Identity Design

Project Link: https://www.twine.net/signin

A logo and brand identity was designed for GiftBox Co., a custom gifting brand focused on warmth, elegance, and thoughtful curation. This project was a contest winner on 99designs with 38 upvotes and 169 competing entries.
The wordmark was developed around a refined serif typeface with a subtle emotional touch. A small heart above the “i” was incorporated to highlight the brand’s focus on gifting with care and intention, adding personality without disrupting the overall sophistication.
Typography was used to shape the identity. “gift” was set to feel approachable, while “Box” was given a stronger, more structured presence. This contrast creates a clear visual hierarchy. The smaller “Co.” grounds the composition and maintains a professional tone.
A muted colour palette was selected to balance premium and friendly. Deep plum was chosen to convey richness, while soft coral was added for warmth. The coral underline anchors the design and subtly references a ribbon or packaging element.
The result is a brand identity that positions GiftBox Co. as a company that crafts meaningful moments, not just products. #branding