Sterea — Logo & Brand Identity Pack for NYC Real Estate Agency

Project Link: https://www.twine.net/signin

A logo and brand identity pack was designed for Sterea, a tech-focused modern real estate agency based in New York City with ambitions to break into the luxury market. This project was a co-winning entry on 99designs, selected from 745 competing designs, earning a 4.5-star client rating and a $801 Gold tier prize.
The concept developed for this identity is S+Compass — a mark that fuses the agency’s initial with a directional symbol, reflecting precision, navigation, and destination. These are qualities essential to a luxury real estate brand guiding clients toward their ideal property.
The logo was built around a bold geometric icon — the letter S abstracted into a compass-like form set within a strong red square container. This creates immediate visual impact while communicating authority and confidence. The all-caps wordmark STEREA was paired beneath in a clean, modern typeface to balance the icon’s strength with refinement.
Two colour executions were developed — a primary red version for high-impact applications and a dark neutral version for premium and luxury contexts. This versatility ensures the brand performs credibly across both tech and luxury market positioning.
The result is a visual identity that positions Sterea as a bold, modern agency capable of competing in New York City’s most competitive real estate market.

Hashtags:
#logodesign #brandidentity #realestatebranding #nyc #99designs #nahiddesigns #nazmulnahid #luxurybrand #logodesigner