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I’m Yaser Nazzal, a UX/UI leader and product & experience strategist specializing in end-to-end digital product design—turning complex requirements into clear, accessible, and measurable user experiences. I lead research, wireframing, prototyping, and high-fidelity UI delivery while partnering closely with product managers, developers, and stakeholders to ensure we hit both user needs and business goals.…I’m Yaser Nazzal, a UX/UI leader and product & experience strategist specializing in end-to-end digital product design—turning complex requirements into clear, accessible, and measurable user experiences. I lead research, wireframing, prototyping, and high-fidelity UI delivery while partnering closely with product managers, developers, and stakeholders to ensure we hit both user needs and business goals.

Yaser Nazzal

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I’m Yaser Nazzal, a UX/UI leader and product & experience strategist specializing in end-to-end digital product design—turning complex requirements into clear, accessible, and measurable user experiences. I lead research, wireframing, prototyping, and high-fidelity UI delivery while partnering closely with product managers, developers, and stakeholders to ensure we hit both user needs and business goals.…I’m Yaser Nazzal, a UX/UI leader and product & experience strategist specializing in end-to-end digital product design—turning complex requirements into clear, accessible, and measurable user experiences. I lead research, wireframing, prototyping, and high-fidelity UI delivery while partnering closely with product managers, developers, and stakeholders to ensure we hit both user needs and business goals.

Available to hire

I’m Yaser Nazzal, a UX/UI leader and product & experience strategist specializing in end-to-end digital product design—turning complex requirements into clear, accessible, and measurable user experiences. I lead research, wireframing, prototyping, and high-fidelity UI delivery while partnering closely with product managers, developers, and stakeholders to ensure we hit both user needs and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Lead / Senior UI/UX Designer at NeoRx: Healthcare IT Solutions

February 1, 2026 - Present

Led the end-to-end UI/UX process (research, wireframing, prototyping, and final UI delivery), improving outcomes and adoption. Conducted user research and usability testing to iteratively refine designs. Built and maintained design systems, style guides, and UI component libraries to accelerate delivery and consistency. Collaborated with product managers, developers, and stakeholders to ensure alignment with user and business needs, while ensuring accessibility compliance and mentoring junior designers.

UX/UI Design Lead at Publicis Sapient — Digital Business Transformation Sector

October 1, 2019 - October 1, 2025

Directed end-to-end UX/UI initiatives for enterprise and government solutions, creating modular design systems that improved operational efficiency. Mentored multidisciplinary design and development teams and elevated skill levels. Translated complex workflows into intuitive and accessible experiences, improving task efficiency and satisfaction. Ensured WCAG compliance, accessibility standards, and localization for scalable, universally adaptable platforms, while establishing governance, documentation, and design best practices.

UX/UI Design Lead at Publicis Sapient | Digital Business Transformation Sector

October 1, 2019 - Present

Directed end-to-end UX/UI design initiatives for enterprise and government platforms in UAE, delivering scalable design systems and responsive digital ecosystems. Led cross-functional teams of designers and developers, acting as Consultant and Mentor to elevate design quality and grow team capabilities. Translated complex workflows into seamless, intuitive user journeys that improved efficiency and customer satisfaction. Championed WCAG compliance, scalability, and internationalization standards across all projects. Collaborated with product managers, engineers, and stakeholders to align design with business objectives and technical feasibility. Defined and enforced UX best practices, governance frameworks, and design documentation to ensure consistency and scalability.

UI/UX Design Lead at Equiti Group Limited | Forex & Trading Sector

September 30, 2019 - September 5, 2025

Partnered with business leaders to align digital design with strategic goals and user needs. Built and maintained scalable design systems and UI standards for consistency across platforms. Designed responsive, intuitive interfaces for mobile and web platforms. Executed usability and A/B testing to optimize experiences and improve performance.

Senior UI/UX Designer at Ministry of Economy & Commerce | Government Sector

September 30, 2018 - September 5, 2025

Collaborated with developers to design and implement new features and enhancements. Ensured UI and UX alignment across websites, mobile applications, and enterprise platforms. Applied brand guidelines consistently while adapting to local usability needs. Led interface testing to ensure visual accuracy, responsiveness, and quality.

UI/UX Design Lead at Equiti Group Limited — Forex & Trading Sector

September 1, 2018 - September 1, 2019

Collaborated with senior stakeholders to align digital products with business objectives and user needs, improving engagement. Developed and maintained scalable UI standards and design systems to accelerate cross-platform delivery. Created responsive mobile and web interfaces, and used usability testing, A/B experiments, and analytics-driven optimization to enhance task completion and performance.

Senior UI/UX Designer at Ministry of Economy & Commerce — Government Sector

October 1, 2015 - September 1, 2018

Implemented new features with developers to enhance platform functionality and task efficiency. Standardized UX/UI across websites, mobile apps, and enterprise systems to improve delivery speed. Applied brand standards while adapting to local usability needs to strengthen user trust. Led interface testing to reduce post-launch design issues and improve overall quality.

Senior UI/UX Designer at Global One | Fintech, Digital Transformation, and Venture Building Sector

September 30, 2015 - September 5, 2025

Participated in requirement gathering and user needs assessment during product discovery. Designed and developed brand systems aligned with marketing and business objectives. Created intuitive and engaging interfaces for websites, apps, and smart TV platforms across Jordan & Kuwait.

Senior UI/UX Designer at Global One — Fintech, Digital Transformation, and Venture Building Sector

September 1, 2013 - September 1, 2015

Contributed to product discovery and user needs assessment, reducing early-stage design rework. Developed cohesive brand systems to improve consistency across touchpoints. Designed intuitive interfaces for websites, mobile apps, and smart TV platforms to enhance engagement and task success, including work that supported digital transformation and venture building efforts.