Results-driven Social Media Manager with hands-on experience helping businesses build and grow their online presence across Instagram, LinkedIn, Pinterest, and X. Skilled in developing content strategy, producing on-brand visual and written content, managing day-to-day community engagement, and scheduling campaigns that convert followers into customers. Strong ability to translate audience analytics into actionable growth strategies, strengthen brand voice, and deliver consistent, measurable increases in engagement and reach for client accounts.…

NDINAYO ERIC

5.0 (1 review)

Results-driven Social Media Manager with hands-on experience helping businesses build and grow their online presence across Instagram, LinkedIn, Pinterest, and X. Skilled in developing content strategy, producing on-brand visual and written content, managing day-to-day community engagement, and scheduling campaigns that convert followers into customers. Strong ability to translate audience analytics into actionable growth strategies, strengthen brand voice, and deliver consistent, measurable increases in engagement and reach for client accounts.…

Available to hire

Results-driven Social Media Manager with hands-on experience helping businesses build and grow their online presence across Instagram, LinkedIn, Pinterest, and X. Skilled in developing content strategy, producing on-brand visual and written content, managing day-to-day community engagement, and scheduling campaigns that convert followers into customers.

Strong ability to translate audience analytics into actionable growth strategies, strengthen brand voice, and deliver consistent, measurable increases in engagement and reach for client accounts.

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Language

English
Fluent
French
Fluent
Kinyarwanda
Fluent
Swahili
Fluent

Work Experience

Social Media Manager & Graphic Designer at Vattcho
June 2, 2026 - Present
I manage Vattcho's LinkedIn and Pinterest presence by planning content, creating promotional graphics, and publishing opportunities for a global audience. I design social media assets, marketing materials, and pitch decks while maintaining a consistent visual identity. I also monitor content performance and optimize strategies based on analytics, helping the LinkedIn page reach more than 127,000 impressions.
Social Media Manager & Brand Designer at MistKafe Ltd.
January 2, 2025 - Present
I manage MistKafe's social media presence by developing content strategies, creating visual content, and publishing across digital platforms. I designed the complete brand identity, including the logo system, color palette, typography, packaging concepts, and brand guidelines, and created the investor pitch deck used for international competitions and partnership opportunities. I continue to ensure that all marketing materials reflect a consistent and recognizable brand identity.
Freelance Social Media Manager at Self-Employed
January 1, 2025 - Present
Managed end-to-end social media operations for multiple business accounts across Instagram, LinkedIn, Pinterest, and X. Built and executed monthly content calendars aligned with client marketing goals and seasonal campaigns. Wrote engaging, on-brand captions and designed scroll-stopping graphics using Canva. Scheduled and published content to maintain consistent posting cadence and peak-time visibility. Led community management by responding promptly to comments, messages, and reviews. Grew account engagement organically through hashtag research, trend monitoring, and audience-first content. Tracked performance analytics and researched emerging platform trends to refine strategy and keep brands current.

Education

Bachelor of Science (BSc) in Information Technology at University of Rwanda – College of Science and Technology
September 1, 2023 - January 1, 2027
Currently pursuing a Bachelor's degree in Information Technology with practical experience in social media management, branding, digital marketing, graphic design, content creation, and software development. Applied these skills through managing the social media presence and branding of MistKafe and Vattcho.
Bachelor of Science in Information Technology (Software Development Program) at University of Rwanda
January 1, 2023 - August 2, 2026
Software Development Program at The Gym Rwanda
January 1, 2025 - August 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Computers & Electronics, Media & Entertainment, Professional Services
    Pinterest Marketing

    Managed Pinterest marketing by creating visually engaging pins, designing branded graphics, optimizing pin titles and descriptions with SEO keywords, organizing boards, and publishing content consistently to increase visibility, engagement, and website traffic. Focused on developing a content strategy that supports brand growth and reaches a wider audience through Pinterest search and recommendations.