SEO & Content Manager at Oracle NetSuite

Led SEO strategy for NetSuite’s JAPAC markets to improve organic visibility, search rankings, and qualified traffic. Managed CRO projects on key landing pages using A/B testing, user behavior insights, and UX improvements to boost conversion performance. Conducted technical SEO audits and collaborated with the web development team to implement site fixes and performance optimisations. Developed and executed keyword strategies to support priority product pages, industry pages, and articles. Collaborated closely with content, web, and product teams to optimise new and existing content. Managed on-page optimisation including metadata, internal linking, page structure, and content enhancements. Used tools such as Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Screaming Frog to analyse performance, identify opportunities, and measure impact. Delivered regular SEO reporting and insights to stakeholders, including market teams and senior leadership. Partnered with localisation

SEO & Content Lead at Deferit

Developed the entire SEO strategy from the ground up, establishing foundations for technical SEO, content, and on-page optimisation. Conducted comprehensive website audits to identify technical issues and prioritised fixes for crawlability, indexing, site speed, and site architecture. Performed in-depth keyword research to build initial keyword maps, content plans, and prioritised landing pages. Created SEO guidelines and processes for content creation, optimisation, and publishing. Optimised core pages including product and blog pages based on search intent and user experience best practices. Conducted competitive analysis to identify content gaps, opportunities, and differentiators. Led the content strategy, including briefs, optimisation workflows, and ongoing content improvements. Collaborated with developers to implement technical enhancements and ensure SEO compliance for new features or pages. Monitored rankings, traffic trends, and KPIs to measure progress and refine strategy o

SEO Manager at THE ICONIC

Developed and executed the SEO strategy to increase organic traffic, revenue, and brand visibility for a large e-commerce platform. Conducted technical SEO audits and worked closely with web developers to resolve site issues, improve site speed, mobile performance, crawlability, and indexation. Managed on-page optimisation for product, category, and landing pages, including metadata, internal linking, structured data, and content updates. Conducted keyword research and competitive analysis to inform product page optimisation, blog content, and marketing campaigns. Monitored search performance using tools like Google Search Console, SEMrush, Ahrefs, and Google Analytics, generating actionable insights for optimisation. Implemented and optimised structured data, canonical tags, and XML sitemap.