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Neelanjali Rasane

Available to hire

6) with hands-on experience in SEO optimization, web performance reporting and cross-functional digital coordination.

About

MBA graduate from Hochschule Furtwangen (Grade 1.6) with hands-on experience in SEO optimization, web performance reporting and cross-functional digital coordination. Proven ability to use Google Analytics, Looker Studio and SEMrush to turn traffic and engagement data into actionable recommendations and improve organic performance. Experienced in HubSpot CMS, editorial QA, AI-assisted content workflows and structured stakeholder collaboration across marketing and internal teams. Fluent in English (C2) and working proficiency in German (B1).

  • 5 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Manufacturing
  • Education

Work experience· 8 roles

Master’s Thesis · Syntegon, StuttgartSep 2025 – Feb 2026 · 6 mos

Designed a multi-channel content and channel strategy for a high-value B2B account, integrating AI-driven content personalization and KPI framework for pilot rollout. Conducted stakeholder mapping and competitive analysis to inform messaging architecture, content distribution and channel prioritization.

Master's Thesis · SyntegonSep 2025 – Feb 2026 · 6 mos

Designed a multi-channel content and channel strategy for a high-value B2B account, integrating AI-driven content personalization and a KPI framework for pilot rollout. Conducted stakeholder mapping and competitive analysis to inform messaging architecture, content distribution and channel prioritization.

Working Student in Digital Marketing · Syntegon, StuttgartJun 2025 – Feb 2026 · 9 mos

Authored, optimized, and quality-checked 20 B2B product pages in HubSpot CMS, combining keyword research and on-page SEO improvements to drive a 20% increase in organic traffic over nine months. Built AI-assisted content workflows using Jasper and Claude, creating structured prompt frameworks that improved copy consistency and enabled faster production of SEO-focused web content at scale. Coordinated campaign asset delivery and website content updates across internal teams in SharePoint, improving consistency across digital touchpoints and supporting on-time launches. Tracked website performance in Google Analytics and Looker Studio, translating traffic and engagement data into optimization recommendations for senior stakeholders.

Working Student in Digital Marketing · Syntegon (Stuttgart)Jun 2025 – Feb 2026 · 9 mos
Marketing Associate · Icon Constructions, IndiaJan 2023 – Jan 2024 · 1 yr 1 mo
Social Media Manager and Content Strategist · Chidiya Crafts, IndiaJan 2021 – Dec 2022 · 2 yrs
Assistant Project Manager · Irrigation Department, Maharashtra Government, IndiaJul 2019 – Dec 2020 · 1 yr 6 mos
Assistant Project Manager · Irrigation Department, Government of Maharashtra, IndiaJul 2019 – Dec 2020 · 1 yr 6 mos

Education· 6

MBA in International Business Management · Hochschule Furtwangen University2024 – 2026
Master of Technology in Construction Management · Hochschule Furtwangen University2017 – 2019
Bachelor of Civil Engineering · K.K. Wagh Institute of Engineering Education and Research, Nashik, India2012 – 2016
MBA in International Business Management · Hochschule Furtwangen University2024 – 2026

Certifications and awards

Google Fundamentals of Digital Marketing2030 – 2026
Google Project Management2030 – 2026
HubSpot CMS for Marketers2030 – 2026

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