MBA graduate from Hochschule Furtwangen (Grade 1.6) with hands-on experience in SEO optimization, web performance reporting and cross-functional digital coordination. Proven ability to use Google Analytics, Looker Studio and SEMrush to turn traffic and engagement data into actionable recommendations and improve organic performance. Experienced in HubSpot CMS, editorial QA, AI-assisted content workflows and structured stakeholder collaboration across marketing and internal teams. Fluent in English (C2) and working proficiency in German (B1).

Neelanjali Rasane

MBA graduate from Hochschule Furtwangen (Grade 1.6) with hands-on experience in SEO optimization, web performance reporting and cross-functional digital coordination. Proven ability to use Google Analytics, Looker Studio and SEMrush to turn traffic and engagement data into actionable recommendations and improve organic performance. Experienced in HubSpot CMS, editorial QA, AI-assisted content workflows and structured stakeholder collaboration across marketing and internal teams. Fluent in English (C2) and working proficiency in German (B1).

Available to hire

MBA graduate from Hochschule Furtwangen (Grade 1.6) with hands-on experience in SEO optimization, web performance reporting and cross-functional digital coordination. Proven ability to use Google Analytics, Looker Studio and SEMrush to turn traffic and engagement data into actionable recommendations and improve organic performance. Experienced in HubSpot CMS, editorial QA, AI-assisted content workflows and structured stakeholder collaboration across marketing and internal teams. Fluent in English (C2) and working proficiency in German (B1).

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Language

English
Fluent
German
Intermediate

Work Experience

Working Student in Digital Marketing at Syntegon (Stuttgart)
June 1, 2025 - February 28, 2026
Authored, optimized, and quality-checked 20 B2B product pages in HubSpot CMS, combining keyword research and on-page SEO improvements to drive a 20% increase in organic traffic over nine months. Built AI-assisted content workflows using Jasper and Claude, creating structured prompt frameworks that improved copy consistency and enabled faster production of SEO-focused web content at scale. Coordinated campaign asset delivery and website content updates across internal teams in SharePoint, improving consistency across digital touchpoints and supporting on-time launches. Tracked website performance in Google Analytics and Looker Studio, translating traffic and engagement data into optimization recommendations for senior stakeholders.
Master's Thesis at Syntegon
September 1, 2025 - February 1, 2026
Designed a multi-channel content and channel strategy for a high-value B2B account, integrating AI-driven content personalization and a KPI framework for pilot rollout. Conducted stakeholder mapping and competitive analysis to inform messaging architecture, content distribution and channel prioritization.
Marketing Associate at Icon Constructions, India
January 1, 2023 - January 31, 2024
Managed end-to-end content production for email, events, and print, proofreading and quality-assuring materials before publication while maintaining brand consistency across all touchpoints.
Social Media Manager and Content Strategist at Chidiya Crafts, India
January 1, 2021 - December 31, 2022
Developed a data-driven influencer playbook that increased e-commerce traffic by 30% over 12 months. Scaled Instagram community from 278,000 to 318,000 followers in 12 months through organic content strategy and 5 influencer campaigns.
Assistant Project Manager at Irrigation Department, Government of Maharashtra, India
July 1, 2019 - December 31, 2020
Coordinated external contractors and cross-functional stakeholders on data synthesis and progress reporting across concurrent infrastructure projects, ensuring on-time delivery across all milestones.
Working Student in Digital Marketing at Syntegon, Stuttgart
June 1, 2025 - February 28, 2026
Authored, optimized, and quality-checked 20 B2B product pages in HubSpot CMS, combining keyword research and on-page SEO improvements to drive a 20% increase in organic traffic over nine months. Built AI-assisted content workflows using Jasper and Claude, creating structured prompt frameworks that improved copy consistency and enabled faster production of SEO-focused web content at scale. Coordinated campaign asset delivery and website content updates across internal teams in SharePoint, improving consistency across digital touchpoints and supporting on-time launches. Tracked website performance in Google Analytics and Looker Studio, translating traffic and engagement data into optimization recommendations for senior stakeholders.
Master’s Thesis at Syntegon, Stuttgart
September 1, 2025 - February 28, 2026
Designed a multi-channel content and channel strategy for a high-value B2B account, integrating AI-driven content personalization and KPI framework for pilot rollout. Conducted stakeholder mapping and competitive analysis to inform messaging architecture, content distribution and channel prioritization.
Assistant Project Manager at Irrigation Department, Maharashtra Government, India
July 1, 2019 - December 31, 2020
Coordinated external contractors and cross-functional stakeholders on data synthesis and progress reporting across concurrent infrastructure projects, ensuring on-time delivery across all milestones.

Education

MBA in International Business Management at Hochschule Furtwangen University
September 1, 2024 - June 25, 2026
Master of Technology in Construction Management at Hochschule Furtwangen University
August 1, 2017 - July 31, 2019
Bachelor of Civil Engineering at K.K. Wagh Institute of Engineering Education and Research, Nashik, India
August 1, 2012 - June 30, 2016
MBA in International Business Management at Hochschule Furtwangen University
September 1, 2024 - February 28, 2026
Master of Technology in Construction Management at COEP Technological University, Pune, India
August 1, 2017 - July 31, 2019
Bachelor of Civil Engineering at K. K. Wagh Institute of Engineering Education and Research, Nashik, India
August 1, 2012 - June 30, 2016

Qualifications

Google Fundamentals of Digital Marketing
January 11, 2030 - June 25, 2026
Google Project Management
January 11, 2030 - June 25, 2026
HubSpot CMS for Marketers
January 11, 2030 - June 25, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Manufacturing, Education