Fashion Designer and Director with 15+ years scaling private label apparel brands from concept to multi-million dollar wholesale success. Led cross-functional design teams across LA, NY, Dallas, and India, owning collection development, trend direction, and on-time delivery of multi-category seasonal assortments. Known for building brand consistency end-to-end—from AI-integrated design workflows and AI-assisted ideation through tech packs, vendor sourcing, and showroom/buyer-facing presentations—while mentoring talent and strengthening internal process to drive measurable growth.…

NEFRA ROLLE

PRO

Fashion Designer and Director with 15+ years scaling private label apparel brands from concept to multi-million dollar wholesale success. Led cross-functional design teams across LA, NY, Dallas, and India, owning collection development, trend direction, and on-time delivery of multi-category seasonal assortments. Known for building brand consistency end-to-end—from AI-integrated design workflows and AI-assisted ideation through tech packs, vendor sourcing, and showroom/buyer-facing presentations—while mentoring talent and strengthening internal process to drive measurable growth.…

Available to hire

Fashion Designer and Director with 15+ years scaling private label apparel brands from concept to multi-million dollar wholesale success. Led cross-functional design teams across LA, NY, Dallas, and India, owning collection development, trend direction, and on-time delivery of multi-category seasonal assortments.

Known for building brand consistency end-to-end—from AI-integrated design workflows and AI-assisted ideation through tech packs, vendor sourcing, and showroom/buyer-facing presentations—while mentoring talent and strengthening internal process to drive measurable growth.

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Language

English
Fluent

Work Experience

Design Director at Line Apparel LLC
May 1, 2023 - Present
Recruited to build and launch the company’s junior division from the ground up, leading a team of 4 while partnering directly with sales to drive the full business from concept to market. Owned trend direction, sketching, and design development across 100 SKUs per season spanning denim, graphic tees, knit and woven fashion tops and bottoms, fleece, athleisure, sweaters, and dresses. Managed a local LA sample room and oversaw production with international factories (Vietnam, India, Bangladesh) to ensure quality and on-time delivery. Opened new accounts with major discount retailers by attending buyer appointments and presenting collections. Oversaw vendor and sourcing relationships across domestic and international partners.
Fashion Director at Fashion Surplus Importers (FSI)
May 1, 2015 - May 1, 2023
Led and mentored a cross-functional team of 15 designers across LA, NY, Dallas, and India, fostering a collaborative creative culture across time zones. Originated, created, and launched over 100 private label brands, overseeing brand development and cross-functional delivery. Oversaw design and development of 350+ SKUs per season across multiple private label brands while maintaining brand coherence and on-time delivery. Conceptualized and delivered market strategies at monthly sales meetings, growing the Paper Flower boutique brand to a multi-million dollar wholesale business. Managed brand visual identity across website, Faire, photoshoots, trade show signage, and buyer/influencer gifting. Developed QA protocols, seasonal marketing/event strategies, and retail promotion programs including panels, PR events, and trade shows.
Design Director at Fashion Surplus Importers (FSI)
May 1, 2013 - May 1, 2015
Partnered with domestic screen printers, fabric vendors/mills, and internal sample/pattern makers to support timely development and delivery of final samples. Managed design assistants, pattern makers, and sample makers in LA, including fittings, fabric selection, and trim sourcing with domestic and India-based vendors. Coordinated with designers across the USA and India to monitor work from initial trend concept through finished garments and built partnerships while on-site at overseas factories. Built detailed mood boards using research and analytical results to inform design decisions and stay ahead of market trends; conducted market research in key fashion hubs including LA, London, and New York to influence seasonal trends.
Art Director at Fashion Surplus Importers (FSI)
September 1, 2010 - May 1, 2013
Led the complete design process for Plus, Missy, Juniors, and Children categories, including development of seasonal color cards to guide palette direction. Communicated with factories in China and India to deliver detailed tech packs, original graphics, and approvals for strike-offs, lab dips, knit downs, and trims.
Senior Designer at Fashion Surplus Importers (FSI)
September 1, 2008 - September 1, 2010
Spearheaded design activities for Plus, Missy, Juniors, and Children CAD workflows, translating creative visions into digital design and illustration. Originated and produced unique brand assets including labels, hang tags, invitations, and signage to reinforce brand identity and visual appeal.
Senior Designer at Oved Apparel
September 1, 2007 - September 1, 2008
Worked as a Senior Designer supporting design responsibilities for the brand’s apparel and category needs.
Designer at Lucy Sykes New York & Kids
May 1, 2005 - September 1, 2007
Worked as a Designer supporting apparel design for New York & Kids.

Education

B.F.A. in Fashion Design at Pratt Institute
January 1, 2001 - January 1, 2005

Qualifications

Theta Phi Alpha Philanthropic Fraternity founding member and Pledge Sister Educator (Gamma Eta chapter)
January 1, 2002 - July 15, 2026
Robert Mendez “Best In Show” Award (senior thesis)
January 1, 2005 - July 15, 2026
Pratt Institute “Best In Show” Award (junior thesis)
January 1, 2004 - July 15, 2026

Industry Experience

Retail, Wholesale & Distribution, Manufacturing, Consumer Goods
    Denim Design for the Fast fashion junior market