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I am a Senior Product Designer with over 5 years of experience specializing in high-growth Fintech, B2B, and B2C environments, known for scaling digital products for over 3 million monthly users. At Deriv, I drove a 23% increase in account creation and a 17% uplift in deposits by redesigning complex regulatory, KYC, and trading workflows into intuitive, localized experiences. My background spans from leading design teams for B2B systems to architecting dual sided MVPs, always balancing user needs and business goals with technical feasibility thanks to my technical background and HTML/CSS proficiency. What sets me apart is my ability to simplify complex workflows, delivering high detail userflows and my AI native approach, leveraging tools like V0, Claude, Figma Make, and Devin AI to accelerate prototyping. I use these tools as a force multiplier while applying my own judgment to spot AI mistakes and ensure every output meets high quality standards. This allows me to focus my craft on solving intricate architecture problems and building multi-brand design systems that ensure consistency across high trust platforms.…I am a Senior Product Designer with over 5 years of experience specializing in high-growth Fintech, B2B, and B2C environments, known for scaling digital products for over 3 million monthly users. At Deriv, I drove a 23% increase in account creation and a 17% uplift in deposits by redesigning complex regulatory, KYC, and trading workflows into intuitive, localized experiences. My background spans from leading design teams for B2B systems to architecting dual sided MVPs, always balancing user needs and business goals with technical feasibility thanks to my technical background and HTML/CSS proficiency. What sets me apart is my ability to simplify complex workflows, delivering high detail userflows and my AI native approach, leveraging tools like V0, Claude, Figma Make, and Devin AI to accelerate prototyping. I use these tools as a force multiplier while applying my own judgment to spot AI mistakes and ensure every output meets high quality standards. This allows me to focus my craft on solving intricate architecture problems and building multi-brand design systems that ensure consistency across high trust platforms.

Negin Jafari Kafash

Product Designer, Web Designer, UX Designer, +2

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I am a Senior Product Designer with over 5 years of experience specializing in high-growth Fintech, B2B, and B2C environments, known for scaling digital products for over 3 million monthly users. At Deriv, I drove a 23% increase in account creation and a 17% uplift in deposits by redesigning complex regulatory, KYC, and trading workflows into intuitive, localized experiences. My background spans from leading design teams for B2B systems to architecting dual sided MVPs, always balancing user needs and business goals with technical feasibility thanks to my technical background and HTML/CSS proficiency. What sets me apart is my ability to simplify complex workflows, delivering high detail userflows and my AI native approach, leveraging tools like V0, Claude, Figma Make, and Devin AI to accelerate prototyping. I use these tools as a force multiplier while applying my own judgment to spot AI mistakes and ensure every output meets high quality standards. This allows me to focus my craft on solving intricate architecture problems and building multi-brand design systems that ensure consistency across high trust platforms.…I am a Senior Product Designer with over 5 years of experience specializing in high-growth Fintech, B2B, and B2C environments, known for scaling digital products for over 3 million monthly users. At Deriv, I drove a 23% increase in account creation and a 17% uplift in deposits by redesigning complex regulatory, KYC, and trading workflows into intuitive, localized experiences. My background spans from leading design teams for B2B systems to architecting dual sided MVPs, always balancing user needs and business goals with technical feasibility thanks to my technical background and HTML/CSS proficiency. What sets me apart is my ability to simplify complex workflows, delivering high detail userflows and my AI native approach, leveraging tools like V0, Claude, Figma Make, and Devin AI to accelerate prototyping. I use these tools as a force multiplier while applying my own judgment to spot AI mistakes and ensure every output meets high quality standards. This allows me to focus my craft on solving intricate architecture problems and building multi-brand design systems that ensure consistency across high trust platforms.

Available to hire

I am a Senior Product Designer with over 5 years of experience specializing in high-growth Fintech, B2B, and B2C environments, known for scaling digital products for over 3 million monthly users.
At Deriv, I drove a 23% increase in account creation and a 17% uplift in deposits by redesigning complex regulatory, KYC, and trading workflows into intuitive, localized experiences. My background spans from leading design teams for B2B systems to architecting dual sided MVPs, always balancing user needs and business goals with technical feasibility thanks to my technical background and HTML/CSS proficiency.
What sets me apart is my ability to simplify complex workflows, delivering high detail userflows and my AI native approach, leveraging tools like V0, Claude, Figma Make, and Devin AI to accelerate prototyping. I use these tools as a force multiplier while applying my own judgment to spot AI mistakes and ensure every output meets high quality standards. This allows me to focus my craft on solving intricate architecture problems and building multi-brand design systems that ensure consistency across high trust platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

German

Beginner

Work Experience

Product Designer at Deriv

January 1, 2023 - December 1, 2025

Created responsive webpages with Webflow adhering to accessibility standards, enhancing user experience for over 3 million monthly users. Optimized design experiments for KYC, onboarding, and Hub to improve user flows and conversions. Redesigned and optimized a p.d erv .com for ROW and EU markets, ensuring a consistent and localized user experience, resulting in a 23% increase in real account creation and a 17% uplift in deposit rates. Leveraged AI-based tools such as Figma, Make and Devin AI to accelerate ideation and design workflows across the development cycle.

Web Designer at Deriv

January 1, 2022 - January 1, 2023

Implemented UX enhancements on deriv.com, resulting in a 35% increase in average session duration and a significant reduction in user churn. Led a 3-person team to design and launch the Deriv Hong Kong website, creating a user-friendly experience that expanded into SEA and attracted 100,000 new users.

Product Designer at Calistu

October 1, 2020 - January 1, 2022

Designed and launched a comprehensive ERP employee management system using Design Sprint methodologies, automating entry, exit, and leave requests. Led a 4-member product design team to create a restaurant management panel, leveraging design thinking to optimize user experience and operational efficiency. Analyzed and redesigned the company website to align with customer needs, enhancing brand presence and usability. Revamped the ChupaChups website to follow brand guidelines and introduce e-commerce features, improving user engagement and sales conversions. Architected the end-to-end UX for a dual-sided MVP for a beautician reservation app, targeting 50 service providers and 200 customers.

Web Designer at Vistapp

December 1, 2019 - October 1, 2020

Collaborated closely with stakeholders, designed and launched 10+ websites with a focus on user-centered design principles, using HTML and CSS for B2B and B2C industries. Facilitated comprehensive training sessions on website management tailored for new clients, decreasing subsequent support requests by 35% and boosting client satisfaction scores within six months.

Product Designer at Deriv, Malaysia

January 1, 2023 - December 1, 2025

Created responsive web pages with Webflow adhering to accessibility standards, enhancing user experience for over 3 million monthly users. Optimised design experiments focusing on KYC, onboarding, and Hub to improve user flows and conversions.

Web Designer at Deriv, Malaysia

January 1, 2022 - January 1, 2023

Implemented UX enhancements on deriv.com, resulting in a 35% increase in average session duration and a significant reduction in user churn.

Product Designer at Calistu, United Arab Emirates

October 1, 2020 - January 1, 2022

Designed and launched an ERP employee management system using Design Sprint methodology, automating entry, exit, and leave requests. Led a 4-member product design team to create a restaurant management panel, driving UX improvements and operational efficiency. Analyzed and redesigned the company website to align with customer needs, boosting brand presence and usability. Revamped ChupaChups website to follow brand guidelines and introduce e-commerce features, improving user engagement and sales conversions.

Web Designer at Vistaapp, Iran

December 1, 2019 - October 1, 2020

Collaborated closely with stakeholders to design and launch 10+ websites with a focus on user-centered design principles, using HTML and CSS for B2B and B2C industries. Facilitated comprehensive training sessions on website management tailored for new clients, decreasing subsequent support requests by 35% and boosting client satisfaction scores within six months.

Web Designer at VistaApp

December 1, 2019 - October 1, 2020

Collaborated with stakeholders to design and launch 10+ websites with a focus on user-centered design principles, using HTML and CSS for B2B and B2C industries. Facilitated comprehensive training sessions on website management for new clients, decreasing follow-up support requests by 35% and boosting client satisfaction scores within six months.