NEHA N ANJAN

Conduct technical SEO audits for B2B technology and legal-tech websites using Screaming Frog and Google Search Console. Identify issues related to crawlability, indexation, metadata, internal linking, and site performance impacting organic visibility. Create prioritized SEO recommendations and implementation plans covering metadata optimisation, URL structure, internal linking, schema markup, page structure, and image optimisation. Collaborate with business owners and developers to translate audit findings into actionable changes for on-page and technical improvements. Find commercial and informational opportunities using keyword research, search intent analysis, and content gap assessments. Produce SEO-optimised service-page copy, FAQ content, and long-form articles structured around target keywords and competitor insights.

Conducted technical SEO audits for B2B technology and legal-tech websites using Screaming Frog and Google Search Console, identifying crawlability, indexation, metadata, internal linking, and site performance issues impacting organic visibility. Developed prioritised SEO recommendations and implementation plans covering metadata optimisation, URL structure, internal linking, schema markup, page structure, and image optimisation. Collaborated with business owners and developers to translate audit findings into actionable improvements for on-page and technical SEO. Identified commercial and informational search opportunities through keyword research, search intent analysis, and content gap assessments. Produced SEO-optimised service page copy, FAQ content, and long-form articles structured around target keywords, intent, competitor analysis, and content gaps.

Generated £30,000+ in tracked revenue in six months by identifying high-intent B2C transactional keyword gaps and executing on-page SEO improvements in Magento using SEMrush. Increased non-brand organic sessions by 28% by targeting B2C keyword gaps across product categories and optimising copy using Search Console and SEMrush data. Optimised 500+ product pages in Magento to improve keyword relevance, metadata, and internal linking, supporting a 22% increase in organic traffic across the category. Improved sitewide page speed scores by 12% by identifying Core Web Vitals gaps and coordinating image compression with the development team. Conducted weekly GA4 and Search Console performance reviews to identify underperforming pages and implement targeted on-page improvements to maintain ranking stability.