Hi, I'm Neha Vyas, founder of You Creatives, a Stockholm-based brand strategy, positioning and go-to-market consultancy working with clients internationally. I spent ten years in strategic consumer and market research, most recently five years leading consumer research at Ericsson, learning to read the data behind attention, trust and choice. An MBA in Marketing and a Bachelor's degree in Computer Science Engineering sit underneath that. My podcast, All About U and For You, taught me the other half: how many capable people carry a story worth hearing and have no idea how to tell it. I work with two kinds of client. Founders and companies validating, launching or scaling a product, where the market case is not yet sharp, the real buyer is unclear or the launch has no story. And established professionals and advisors whose expertise is real but whose reputation travels by word of mouth and not much further. The method is the same both ways and it never runs backwards: research first, then positioning, then messaging, then storytelling, then the content and visibility that carry it. No positioning, story or content is built on assumption. What I do: business and founder positioning, go-to-market strategy, market, consumer and competitor research, customer discovery and product validation, differentiation and value proposition, messaging architecture, strategic storytelling and founder narrative, website and landing page copy, content and authority strategy including SEO, GEO and AEO, LinkedIn strategy and thought leadership, brand and visibility audits, plus video, podcast, design and pitch deck production handled in-house so the strategy survives execution. This probably is not for you if you want volume content with no positioning work first, if follower growth is the primary metric, if you want someone else's playbook applied to your brand, or if you need results next week. In 2026 You Creatives was named a winner in the Scandinavian Business Awards, run by EU Business News, recognised for Inclusive Storytelling and Community-Focused Media in Sweden. Visibility without authenticity is noise. Authenticity without visibility is silence. Not to make you louder, but to make you clearer.…Hi, I'm Neha Vyas, founder of You Creatives, a Stockholm-based brand strategy, positioning and go-to-market consultancy working with clients internationally. I spent ten years in strategic consumer and market research, most recently five years leading consumer research at Ericsson, learning to read the data behind attention, trust and choice. An MBA in Marketing and a Bachelor's degree in Computer Science Engineering sit underneath that. My podcast, All About U and For You, taught me the other half: how many capable people carry a story worth hearing and have no idea how to tell it. I work with two kinds of client. Founders and companies validating, launching or scaling a product, where the market case is not yet sharp, the real buyer is unclear or the launch has no story. And established professionals and advisors whose expertise is real but whose reputation travels by word of mouth and not much further. The method is the same both ways and it never runs backwards: research first, then positioning, then messaging, then storytelling, then the content and visibility that carry it. No positioning, story or content is built on assumption. What I do: business and founder positioning, go-to-market strategy, market, consumer and competitor research, customer discovery and product validation, differentiation and value proposition, messaging architecture, strategic storytelling and founder narrative, website and landing page copy, content and authority strategy including SEO, GEO and AEO, LinkedIn strategy and thought leadership, brand and visibility audits, plus video, podcast, design and pitch deck production handled in-house so the strategy survives execution. This probably is not for you if you want volume content with no positioning work first, if follower growth is the primary metric, if you want someone else's playbook applied to your brand, or if you need results next week. In 2026 You Creatives was named a winner in the Scandinavian Business Awards, run by EU Business News, recognised for Inclusive Storytelling and Community-Focused Media in Sweden. Visibility without authenticity is noise. Authenticity without visibility is silence. Not to make you louder, but to make you clearer.WWWW…