Available to hire
I have 15+ years experience in Marketing Communications and Digital Media. I am also a Mass Communication graduate majoring in Advertising & PR.
Adding to that I studied Fashion Jewelry Business Management at the American University in Cairo, along side an extensive education in jewelry design at The Design Studio of Azza Fahmy.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Chief Operating Officer at DIGITAL MEDIA SCIENCE, LLC
October 1, 2013 - PresentCOO at a market research and intelligence firm focused on digital audience engagement and advertising effectiveness. Lead cross-functional teams, manage major proposals from induction to implementation, drive paid digital and social marketing, and partner with brand/content teams to ensure campaigns align with long-term goals. Oversaw in-house creative and production assets across Print, A/V, Digital, OOH, TV and social channels.
Group Marketing Director at Eka3 Music Group
April 1, 2020 - October 13, 2025Defined marketing strategy and plan for Eka3 in the MENA region; led campaigns, branding, partnerships, and cross-functional teams to support independent/underground artists.
Digital Director at CairoShow
May 1, 2019 - October 13, 2025Directed digital content and campaigns to bring live shows closer to audiences; increased traffic to digital outlets and theater events; collaborated with show producers to create engaging content.
Group Digital Director at Egyptian Media Group
October 1, 2018 - October 13, 2025Oversaw all digital assets across the group, spanning TV stations, production companies, and PR/Advertising agencies; led digital transformation across 16 companies and built/highlighted social media teams and content strategy.
Social Media Manager at THE MIDDLE EAST BROADCASTING CENTER GROUP (MBC Group)
May 1, 2017 - October 13, 2025Led social media for 20 channels and digital assets; expanded footprint by 750% organically to a combined 390M+ fan base; boosted Shahid VOD social assets; analyzed performance and quantified content value in driving awareness and viewership; led a large social team to create brand-aligned, engaging content; team awarded for Best Social Media for Organizations in MENA (ASMS 2015).
Marketing Consultant at SUPERMAMA.ME, LLC
October 1, 2013 - October 13, 2025Provided strategic marketing guidance and digital marketing support to brands and startups, helping craft campaigns and strengthen online presence.
Social Media Director at TECHNOWIRELESS DIGITAL AGENCY (TWDA)
October 1, 2013 - October 13, 2025Led social media marketing across client portfolios; developed over 43 winning online brand strategies; mentored teams and delivered education/training for social media practices.
Marketing Communications Manager at HEART2HEART CONSULTING AND HUMAN DEVELOPMENT
January 1, 2011 - October 13, 2025Managed marketing communications, brand messaging, and campaign execution; coordinated cross-functional teams to deliver integrated marketing programs.
Group Marketing Director at EKA3 Music Group
April 1, 2020 - October 13, 2025Defined and managed the marketing strategy and plan for Eka3 in the MENA region, overseeing branding, campaigns, partnerships, and artist promotion to accelerate development and visibility for independent/underground artists.
Digital Director at Cairo Show
May 1, 2019 - October 13, 2025Led digital strategy and content for theater and live performances, creating engaging content to bridge live shows with digital audiences and driving traffic to digital outlets and live events.
Group Digital Director at Egyptian Media Group
October 1, 2018 - October 13, 2025Oversaw all digital assets across the group (TV stations, production companies, advertising, PR agencies). Led digital transformation initiatives across 16 companies and guided cross-channel content strategy.
Social Media Manager at MBC Group
May 1, 2017 - October 13, 2025Led the social media team across 20 channels, produced original content, analyzed performance, and quantified value of social content in driving awareness, intent to consume TV media, and conversions. Contributed to awards recognizing the group’s social media excellence.
Marketing Consultant at SUPERMAMA.ME, LLC
October 1, 2013 - October 13, 2025Provided marketing guidance and strategies for brand growth and digital initiatives within the region.
Social Media Director at TECHNOWIRELESS DIGITAL AGENCY (TWDA)
October 1, 2013 - October 13, 2025Led social media marketing processes and strategies for brands across Egypt, KSA, and UAE, delivering over 40+ winning online brand strategies for major clients including Coca-Cola Egypt, Mobinil, P&G, and more.
Marketing Communications Manager at HEART2HEART CONSULTING AND HUMAN DEVELOPMENT
January 1, 2011 - October 13, 2025Managed marketing communications efforts, developing campaigns and strategic communications for clients in the development sector.
Chief Operating Officer at Digital Media Science, LLC
October 1, 2013 - PresentDMS is a market research and intelligence company for the digital age. I lead digital audience engagement and advertising effectiveness solutions for TV networks, media agencies, and brands; oversee proposals and RFP responses; develop marketing strategies; coordinate with in-house creative and production teams; and adapt assets across Print, Audio/Video, Digital, OOH, TV, and Social channels. I drive data-driven recommendations to improve campaign performance and align initiatives with brand positioning and long-term goals.
Group Marketing Director at Eka3 Music Group
April 1, 2020 - October 13, 2025Defined and led the marketing strategy and plan for Eka3 in the MENA region, coordinating campaigns, brand activations and partnerships to support independent and underground artists.
Digital Director at Cairo Show
May 1, 2019 - October 13, 2025Collaborated with show producers to craft engaging and entertaining content that bridges live theater with digital audiences, increasing traffic to digital outlets and live events.
Group Digital Director at Egyptian Media Group
October 1, 2018 - October 13, 2025Oversaw all digital assets and initiatives across the group’s TV stations, production companies, advertising and PR agencies; led the digital transformation across 16 companies within the group.
Social Media Manager at MBC Group
May 1, 2017 - October 13, 2025Led the group's social media function for 20 TV channels and digital assets; expanded organic reach to 390 million fans; boosted Shahid VOD social assets; analyzed performance and demonstrated the impact of social content on awareness and consumption; contributed to MBC being recognized with the ASMS 2015 award for Best Social Media for Organizations in MENA.
Marketing Consultant at SUPERMAMA.ME, LLC
October 1, 2013 - October 13, 2025Provided marketing strategy and campaign guidance to support brand and audience growth across digital platforms.
Social Media Director at TECHNOWIRELESS DIGITAL AGENCY (TWDA)
October 1, 2013 - October 13, 2025Led social media planning, campaigns and content development for multiple brands across Egypt, KSA and UAE; managed +70 team members and collaborated with clients to ensure content aligned with brand guidelines and audience engagement.
Marketing Communications Manager at HEART2HEART CONSULTING AND HUMAN DEVELOPMENT
January 1, 2011 - October 13, 2025Developed and implemented marketing communications strategies, campaigns and client relations; led internal teams to deliver client-focused marketing programs.
Chief Operating Officer at Digital Media Science, LLC
October 1, 2013 - PresentLeads company operations and digital audience engagement initiatives; oversees paid digital and social marketing strategies, client relations, and cross-functional collaboration to drive awareness, acquisition, and brand activation.
Group Marketing Director at Eka3 Music Group
April 1, 2020 - October 13, 2025Defines and executes the marketing strategy and annual plan for Eka3 in the MENA region, coordinating campaigns with artists and content teams to grow audience and brand presence.
Digital Director at Cairo Show
May 1, 2019 - October 13, 2025Led digital strategy for theater and performing arts shows, creating engaging content to bring live performances closer to audiences and increase traffic to digital outlets and venues.
Group Digital Director at Egyptian Media Group/UMS
October 1, 2018 - October 13, 2025Oversees digital and social strategy across the group’s outlets, ensuring content alignment with brand guidelines and long-term goals across TV, production, and digital assets.
Social Media Manager at The Middle East Broadcasting Center Group (MBC Group)
May 1, 2017 - October 13, 2025Led the social media team, guided original content creation, analyzed performance, and quantified the impact of social content on awareness and consumption; contributed to award-winning social initiatives.
Marketing Consultant at SUPERMAMA.ME, LLC
October 1, 2013 - October 13, 2025Provided strategic marketing communications guidance and implementation to help digital brands grow audiences and engagement.
Social Media Director at TECHNOWIRELESS DIGITAL AGENCY (TWDA)
October 1, 2013 - October 13, 2025Led social media strategy and execution for multiple brands across Egypt, KSA, and UAE; mentored teams and delivered data-driven campaigns.
Marketing Communications Manager at HEART2HEART CONSULTING AND HUMAN DEVELOPMENT
January 1, 2011 - October 13, 2025Managed marketing communications initiatives, shaping brand messaging and campaigns to support growth and outreach.
Chief Operating Officer at Digital Media Science, LLC
October 1, 2013 - PresentOverseeing operations for a market research and intelligence company for the digital age; responsible for digital audience engagement solutions, client relationships, and proposal processes; led paid digital campaigns; developed channel strategies; collaborated with brand/content teams; managed creative assets across Print, A/V, Digital, OOH, TV, Newspaper, and Social media.
Group Marketing Director at Eka3 Music Group
April 1, 2020 - October 13, 2025Managed and defined the marketing strategy & plan for Eka3 in the MENA region.
Digital Director at Cairo Show
May 1, 2019 - October 13, 2025Directed digital content strategy and production to engage audiences and drive traffic to digital outlets and live shows.
Group Digital Director at Egyptian Media Group/UMS
October 1, 2018 - October 13, 2025Oversaw all media outlets within the group, leading digital transformation across 16 companies including PR agencies, advertising agencies, news portals, production houses, TV & radio channels, and digital assets.
Social Media Manager at The Middle East Broadcasting Center Group (MBC Group)
May 1, 2017 - October 13, 2025Led the social media team, oversaw content creation across 20 channels, analyzed performance, and demonstrated impact on awareness and consumption; provided leadership that contributed to the group’s recognition for social media excellence in the region.
Marketing Consultant at SUPERMAMA.ME, LLC
October 1, 2013 - October 13, 2025Provided marketing consulting services focusing on digital strategy, content development, and audience engagement.
Social Media Director at TECHNOWIRELESS DIGITAL AGENCY
October 1, 2013 - October 13, 2025Led the social media function across clients, crafting online brand strategies and executing campaigns; helped brands such as Coca-Cola Egypt, Mobinil, P&G, CIB, Close-Up, Heinz, Kit-Kat, Nestle, Garnier, L'Oreal, and more.
Marketing Communications Manager at Heart2Heart Consulting and Human Development
January 1, 2011 - October 13, 2025Managed marketing communications campaigns and the overall messaging strategy; supported business development and client communications.
Chief Operating Officer at Digital Media Science, LLC
October 1, 2013 - PresentMarket research and intelligence company delivering digital audience engagement and advertising effectiveness solutions for TV networks, media agencies, and brands. Synchronized major proposal processes from induction to implementation; led paid digital and social marketing strategies; developed owned channel programs; collaborated with brand and content teams; guided in-house creative and production teams to deliver content assets for multiple channels; managed cross-channel material including print, A/V, digital, OOH, TV, and online assets.
Group Marketing Director at Eka3 Music Group
April 1, 2020 - October 13, 2025Defined and executed marketing strategy and plan for Eka3 in the MENA region, overseeing campaigns for independent and underground artists and driving brand development and audience growth.
Digital Director at Cairo Show
May 1, 2019 - October 13, 2025Led digital content strategy for theater/performing arts shows; collaborated with show producers to create engaging content, grow traffic to digital outlets and drive attendance to live events.
Group Digital Director at Egyptian Media Group
October 1, 2018 - October 13, 2025Oversaw all digital assets across the group’s media properties, including TV stations, production companies, and digital brands; piloted digital transformation across 16 companies.
Social Media Manager at MBC Group
May 1, 2017 - October 13, 2025Led the social media team for 20 channels (TV and radio) and the group’s digital assets; supervised the creation of original social content and performance analysis; helped win recognition for Best Social Media for Organizations in MENA at ASMS 2015.
Marketing Consultant at SUPERMAMA.ME, LLC
October 1, 2013 - October 13, 2025Marketing consultant providing digital marketing guidance and audience engagement strategies for family-focused brands and media projects.
Social Media Director at TECHNOWIRELESS DIGITAL AGENCY
October 1, 2013 - October 13, 2025Led social media strategy and execution for clients across Egypt, KSA, and UAE; developed online brand strategies and managed content creation and campaigns.
Marketing Communications Manager at HEART2HEART CONSULTING AND HUMAN DEVELOPMENT
January 1, 2011 - October 13, 2025Marketing communications leadership, driving campaigns and branding initiatives for clients in Cairo.
Education
Graduate Certificate in Marketing Communication at ÉCOLE SUPÉRIEURE LIBRE DES SCIENCES COMMERCIALES APPLIQUÉE (ESLSCA)
January 11, 2030 - May 1, 2010Bachelor of Arts in Mass Communication/ Advertising/ PR & Media at Middlesex University
January 11, 2030 - May 1, 2011Advanced Social Media Strategy Professional Certificate at Syracuse University S.I. Newhouse School of Public Communications
January 11, 2030 - May 1, 2015Fashion Jewelry Business Management at American University in Cairo
January 11, 2030 - May 1, 2022Bachelor of Arts in Mass Communication/ Advertising/ PR & Media at Middlesex University
May 1, 2011 - October 13, 2025Graduate Certificate in Marketing Communication at ESLSCA
May 1, 2010 - October 13, 2025Professional Certificate Advanced Social Media Strategy at Syracuse University, S.I. Newhouse School of Public Communications
May 1, 2015 - October 13, 2025Fashion Jewelry Business Management at American University in Cairo
May 1, 2022 - October 13, 2025Bachelor of Arts in Mass Communication/ Advertising/ PR & Media at Middlesex University
January 11, 2030 - January 1, 2011Graduate Certificate in Marketing Communication at École Supérieure Libre des Sciences Commerciales Appliquée (ESLSCA)
May 1, 2010 - October 13, 2025Professional Certificate Advanced Social Media Strategy at Syracuse University S.I. Newhouse School of Public Communications
May 1, 2015 - October 13, 2025Fashion Jewelry Business Management at American University in Cairo
May 1, 2022 - October 13, 2025Certificate (Fashion Jewelry Business Management) at American University in Cairo
January 11, 2030 - May 1, 2022Professional Certificate: Advanced Social Media Strategy at Syracuse University, S.I. Newhouse School of Public Communications
January 11, 2030 - May 1, 2015Graduate Certificate in Marketing Communication at École Supérieure Libre des Sciences Commerciales Applicées (ESLSCA)
January 11, 2030 - May 1, 2010Bachelor of Arts in Mass Communication/Advertising/PR & Media at Middlesex University
January 11, 2030 - May 1, 2011Graduate Certificate in Marketing Communication at École Supérieure Libre des Sciences Commerciales Appliquées (ESLSCA)
May 1, 2010 - October 13, 2025Bachelor of Arts in Mass Communication/Advertising/PR & Media at Middlesex University
May 1, 2011 - October 13, 2025Professional Certificate in Advanced Social Media Strategy at Syracuse University S.I. Newhouse School of Public Communications
May 1, 2015 - October 13, 2025Fashion Jewelry Business Management at American University in Cairo
January 11, 2030 - May 1, 2022Bachelor of Arts in Mass Communication/ Advertising/ PR & Media at Middlesex University, London, England
May 1, 2011 - October 13, 2025Graduate Certificate in Marketing Communication at École Supérieure Libre des Sciences Commerciales Applicées (ESLSCA)
May 1, 2010 - October 13, 2025Jewelry Design at The Design Studio of Azza Fahmy
January 1, 2015 - December 31, 2018Professional Certificate, Advanced Social Media Strategy at Syracuse University S.I. Newhouse School of Public Communications
May 1, 2015 - October 13, 2025Professional Certificate, Advanced Social Media Strategy at Syracuse University S.I. Newhouse School of Public Communications
May 1, 2022 - October 13, 2025Qualifications
Advanced Social Media Strategy
January 11, 2030 - May 1, 2015Graduate Certificate in Marketing Communication
January 11, 2030 - May 1, 2010Professional Certificate Advanced Social Media Strategy
May 1, 2015 - October 13, 2025Graduate Certificate in Marketing Communication
May 1, 2010 - October 13, 2025Fashion Jewelry Business Management
May 1, 2022 - October 13, 2025Professional Certificate: Advanced Social Media Strategy
May 1, 2015 - May 1, 2015Graduate Certificate in Marketing Communication
May 1, 2010 - May 1, 2010BA: Mass Communication/Advertising/PR & Media
January 11, 2030 - May 1, 2011Fashion Jewelry Business Management
January 11, 2030 - May 1, 2022Graduate Certificate in Marketing Communication
May 1, 2010 - October 13, 2025Professional Certificate in Advanced Social Media Strategy
May 1, 2015 - October 13, 2025Fashion Jewelry Business Management
January 11, 2030 - May 1, 2022Graduate Certificate in Marketing Communication
May 1, 2010 - October 13, 2025Bachelor of Arts in Mass Communication/ Advertising/ PR & Media
May 1, 2011 - October 13, 2025Professional Certificate, Advanced Social Media Strategy
May 1, 2015 - October 13, 2025Professional Certificate, Advanced Social Media Strategy
May 1, 2022 - October 13, 2025Jewelry Design
January 1, 2015 - December 31, 2018Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Telecommunications, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Content Strategist
We have the best content strategist experts on Twine. Hire a content strategist in Giza today.