Creative Director and King Maker for ambitious brands. Over 20 years of experience finding the right words for brands. Automotive, luxury, travel, financial services, government, and sport. Cannes Lion winner. Zero pitch losses at McCann Worldgroup. Managed cross-functional teams up to 30 across London, Dubai, Sydney, the US, and Europe. Work includes a global manifesto that gave Lotus something to say again after years of silence. A repositioning of Etihad Airways around a promise, not just a tagline, that generated 62 million impressions. A Home Office counter-extremism campaign that reached three million people with no paid media. And a B2B campaign built on a single human truth that generated £42 million in qualified pipeline. Currently open to senior Creative Director roles in agency, in-house, or consultancy, where setting and defending creative standards are non-negotiable.…Creative Director and King Maker for ambitious brands. Over 20 years of experience finding the right words for brands. Automotive, luxury, travel, financial services, government, and sport. Cannes Lion winner. Zero pitch losses at McCann Worldgroup. Managed cross-functional teams up to 30 across London, Dubai, Sydney, the US, and Europe. Work includes a global manifesto that gave Lotus something to say again after years of silence. A repositioning of Etihad Airways around a promise, not just a tagline, that generated 62 million impressions. A Home Office counter-extremism campaign that reached three million people with no paid media. And a B2B campaign built on a single human truth that generated £42 million in qualified pipeline. Currently open to senior Creative Director roles in agency, in-house, or consultancy, where setting and defending creative standards are non-negotiable.WWWW…