Led development of integrated marketing campaigns, increasing lead generation by 25% within six months; collaborated with product development to align online marketing with new product launches, resulting in 15% uplift in product adoption; managed corporate branding redesign for consistent application across materials; negotiated cost-efficient vendor solutions reducing marketing expenses by 10%; implemented a CRM system for accurate data collection and analysis; created online ads, leaflets, newsletters, and social media content.

Marketing Strategist | Business Development | Customer Engagement and Social Media Marketing Strategist at New York Amsterdam News

June 1, 2022 - December 1, 2023

Introduced online promotion strategy for the newspaper across the U.S., achieving 50% of company targets; contributed to creating a new business line accounting for 20% of annual revenue; assisted in establishing key strategic partnerships to enhance brand positioning and visibility; supported go-to-market strategies for product releases and engagement; crafted market penetration strategies contributing to revenue growth.

Sales and Marketing Officer at Q Square

December 1, 2023 - Present

Exceeded sales targets by 15% for three consecutive quarters; improved lead-to-customer conversion by implementing targeted email marketing campaigns; participated in launching a new business line contributing 20% to annual revenue; increased website traffic by 25% through SEO and content marketing.

Volunteer at United Nations Volunteers

July 1, 2021 - Present

Community empowerment and mobilization effort; engaged NGOs in Kenya, Cameroon, and Saudi Arabia; contributed to water/irrigation, health, education, and sustainability initiatives; developed fundraising strategies and project proposals.