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I’m Nemanja Stanković, an award-winning senior copywriter and creative strategist based in Belgrade. I connect insight, strategy, and language to build brand platforms and integrated campaign ideas—then I take them all the way through execution with strong editorial judgment, whether it’s TV and video, digital, or B2B communication.…

NEMANJA STANKOVIĆ

Creative Director, Copywriter, Brand Strategist, +1

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I’m Nemanja Stanković, an award-winning senior copywriter and creative strategist based in Belgrade. I connect insight, strategy, and language to build brand platforms and integrated campaign ideas—then I take them all the way through execution with strong editorial judgment, whether it’s TV and video, digital, or B2B communication.…

Available to hire

I’m Nemanja Stanković, an award-winning senior copywriter and creative strategist based in Belgrade. I connect insight, strategy, and language to build brand platforms and integrated campaign ideas—then I take them all the way through execution with strong editorial judgment, whether it’s TV and video, digital, or B2B communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Serbian

Fluent

English

Advanced

Work Experience

Senior Copywriter & Creative Strategist at Independent / Freelance

January 1, 2024 - Present

Hands-on creative strategy, concept development, and copywriting across brand, campaign, digital, film, and B2B communication. Works with agency partners including LINK (Podgorica) and Unibrand (Belgrade), leading ideas from brief to deliverables and ensuring clear, audience-driven messaging.

Consultant at Political Communications Consulting

January 1, 2023 - December 31, 2023

Provides political consulting and campaign communication support for HGI and CIVIS in Montenegro, focusing on campaign messaging and persuasive communication tailored to public needs.

Creative Director at Executive Group

January 1, 2016 - December 31, 2022

Led creative concepts, creative strategy, and execution across commercial, institutional, and public-interest campaigns. Directed multidisciplinary creative teams, mentored junior copywriters and art directors, and partnered with account and production to guide projects from briefing and pitches to final delivery while balancing quality, deadlines, and budgets.

Senior Copywriter at McCann Belgrade

January 1, 2012 - December 31, 2015

Developed campaign concepts and brand language, including slogans, headlines, and scripts and copy for TV, print, OOH, and digital. Collaborated closely with strategy, account, creative, and production teams on integrated campaigns and pitches, contributing to award-winning regional and international work.

Senior Copywriter at Freelance

January 1, 2009 - December 31, 2012

Collaborated with Aquarius (Banja Luka) and various agencies in Serbia on campaign concepts and copywriting, supporting production-ready messaging across multiple channels.

Copywriter to Creative Director at Incognito

January 1, 2001 - December 31, 2008

Progressed from copywriter to creative director by developing campaign concepts and brand platforms, writing scripts and copy, and leading creative teams through production. Oversees idea-to-execution delivery with a focus on coherence, tone, and impact.