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Meta-certified Social Media Manager with 3 years of experience helping beauty and local-service brands turn expertise into clear positioning, consistent content and measurable growth. Experienced in profile optimization, short-form video, content calendars, community management, Meta advertising and performance reporting. Founder & freelance social media manager delivering end-to-end social strategy for service businesses: positioning, content pillars, Reels concepts, captions, publishing, community touchpoints and Insights-led reporting. Can also support hair & makeup studio growth through repositioning, repeatable content systems and performance-led Reels.…Meta-certified Social Media Manager with 3 years of experience helping beauty and local-service brands turn expertise into clear positioning, consistent content and measurable growth. Experienced in profile optimization, short-form video, content calendars, community management, Meta advertising and performance reporting. Founder & freelance social media manager delivering end-to-end social strategy for service businesses: positioning, content pillars, Reels concepts, captions, publishing, community touchpoints and Insights-led reporting. Can also support hair & makeup studio growth through repositioning, repeatable content systems and performance-led Reels.

Nevena Markovic

Social Media Manager, Marketing Strategist, Brand Strategist, +6

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Meta-certified Social Media Manager with 3 years of experience helping beauty and local-service brands turn expertise into clear positioning, consistent content and measurable growth. Experienced in profile optimization, short-form video, content calendars, community management, Meta advertising and performance reporting. Founder & freelance social media manager delivering end-to-end social strategy for service businesses: positioning, content pillars, Reels concepts, captions, publishing, community touchpoints and Insights-led reporting. Can also support hair & makeup studio growth through repositioning, repeatable content systems and performance-led Reels.…Meta-certified Social Media Manager with 3 years of experience helping beauty and local-service brands turn expertise into clear positioning, consistent content and measurable growth. Experienced in profile optimization, short-form video, content calendars, community management, Meta advertising and performance reporting. Founder & freelance social media manager delivering end-to-end social strategy for service businesses: positioning, content pillars, Reels concepts, captions, publishing, community touchpoints and Insights-led reporting. Can also support hair & makeup studio growth through repositioning, repeatable content systems and performance-led Reels.

Available to hire

Meta-certified Social Media Manager with 3 years of experience helping beauty and local-service brands turn expertise into clear positioning, consistent content and measurable growth. Experienced in profile optimization, short-form video, content calendars, community management, Meta advertising and performance reporting.

Founder & freelance social media manager delivering end-to-end social strategy for service businesses: positioning, content pillars, Reels concepts, captions, publishing, community touchpoints and Insights-led reporting. Can also support hair & makeup studio growth through repositioning, repeatable content systems and performance-led Reels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Italian

Fluent

Serbian

Fluent

German

Intermediate

French

Intermediate

Work Experience

Social Media Strategy & Content at FRIZERSKI STUDIO

March 1, 2026 - Present

Repositioned the Instagram profile, created a repeatable content system and developed performance-led Reels. Proof includes 318,166 views in 30 days, 49,249 accounts reached (+184.9%) and a top Reel with 48,298 views, 35,224 reach and 20 new followers.

Social Media Strategy & Content at Frizerski Studio M

March 1, 2026 - Present

Repositioned the Instagram profile, created a repeatable content system and developed performance-led Reels. Reported results include 318,166 views in 30 days, 49,249 accounts reached (+184.9%) and a top Reel with 48,298 views, 35,224 reach and 20 new followers.

Freelance Social Media Manager at NM Digital Strategy

January 1, 2025 - Present

Develops and implements social media strategies for clients; creates content calendars, coordinates campaigns across Instagram, Facebook, and LinkedIn; analyzes performance and optimizes ROI.

Founder & Freelance Social Media Manager at NM DIGIT€GY | Founder & Freelance Social Media Manager

January 1, 2023 - Present

Manage end-to-end social strategy for service businesses: positioning, content pillars, Reels concepts, captions, publishing, community touchpoints and Insights-led reporting. Translate each founder’s expertise into content designed to earn attention, trust and enquiries.

Founder & Freelance Social Media Manager at NM Digital Strategy

January 1, 2023 - Present

Social Media Management & Content at Nails Studio & PMU Artist

January 1, 2022 - December 31, 2024

Selected projects within 3-year practice: planned and created visually consistent social content for appointment-based beauty businesses. Supported service visibility, portfolio presentation, audience education and direct-response booking communication.