Rich Humphreys

Founding and leading factual development and production across Australia and New Zealand, with a focus on purpose-driven storytelling. Build stakeholder relationships with councils, NGOs, and education providers to deliver community-led arts and Indigenous storytelling projects. Design and execute communications assets for reconciliation action planning (RAP), including media releases, enquiries, and on-site opportunities with journalists and partners. Develop documentary and factual projects end-to-end, from ideation through production and delivery, and establish access and talent frameworks to keep partnerships strong and outcomes meaningful.

Led communications and operations, scaling the platform from zero to $40,000 MRR (1,000 paid members) by running audience research, data tracking, and insight gathering using Google/META Analytics, SEO, and paid campaigns. Managed end-to-end digital engagement including email copy, editing, delivery for segmented databases (e-news), and targeted social campaigns (META/YouTube). Implemented robust operational systems for financial accountability tied to a six-figure annual budget, including resource use, remittances, and budget management. Coordinated event and design workflows for both physical and online events, overseeing content design and asset creation. (Sold ownership stake in 2024 and exited.)

Worked with journalists responding to breaking news and press releases to capture compelling footage and craft engaging stories under strict deadlines. Set up lighting, audio, camera, and satellite equipment for live cross-ins directly into ONEnews prime-time programming. Managed tape playback and media workflows in a high-pressure live news environment.