Nialah Brahim

Provide digital marketing services to small business clients across the GTA. Build client relationships to identify needs, formulate marketing plans, and address inquiries. Lead full-cycle delivery of up to three concurrent campaigns spanning web, social media, email, and PR; manage online presences by creating content, updating websites, and engaging audiences. Administer project budgets and cultivate strategic partnerships; conduct market research, source technologies, and educate clients on best practices and marketing tools.

Directed marketing programs for enterprise customer engagement and communications management solutions. Secured significant pipeline, penetrated untapped markets, generated qualified leads, and integrated marketing operations across acquired companies. Sustained high customer retention by launching webinars, newsletters, and customized campaigns, and improved email performance through personalized content tailored to industries and demographics.

Oversaw the annual event portfolio before expanding into B2B marketing and global PR functions for enterprise clients. Directed a small content and design team and devised up to 12 integrated campaigns annually for go-to-market, lead generation, event promotion, media relations, client acquisition, and email strategies. Tracked KPIs, forecasts, and managed an annual $5M budget. Represented the brand at 40+ events yearly across North America, and planned conferences and employee summits including webinars, workshops, trade shows, and user meetings. Contributed to hiring, training, and performance evaluation; collaborated cross-functionally to shape messaging and support seamless client onboarding.